strategy implementation

STRATEGY IMPLEMENTATI

ON

VALLE, Maria LourdesOMANDAM, JenniferMANGMANG, AlbertLABUANAN, AbnerDAIGAN, Ana Maria

Strategy

O Greek word strategosO “art of the general”

Levels of Strategy

O Corporate strategyO Business strategyO Functional strategy

Corporate Strategy

O what industry it will be and not be inO how it will allocate specific resources

O ScopeO Access to CompetitionO Management of

RelationshipsO Management Practices

Business Strategy

O how the organization competes in the industry it chooses to be in

O sustains a competitive advantage

Functional Strategy

O different functions of the organization that support the business strategy

Functional Strategies in Marketing

O Customer analysisO The selling of products and

servicesO Product or service planningO Marketing is that of pricingO Distribution

Functions in Finance

O Investment decisionO Financing decisionO Dividend decision

Function in Production

O ProcessO Capacit

yO Quality

Implementing Strategies and E-commerce

E-commerce

O enable companies to attract more customers via the worldwide web

O internet eased up entry barriers for new customers

O ease for customers to compare prices

Strategies

O Product bunchO Introduction of niche productsO Customer-centeredO Expansion into related product

lines

O Price lining- offering the same products at price points depending on consumer needs

O Smart pricing- charging various prices from one market to another depending on the conditions of the market