strategic visual design for nonprofits

Hosted by Kelley Jarrett, Marketing Manager and Web Strategist, GUIDE Creative

Guest Panelist: Aga Siuda, Brand Designer and Strategist, GUIDE Creative

Your Visual Brand Keeping your nonprofit’s brand at the center

of the online experience

presents

RECAP OF THE WEEK

Strategic Design to Kill the Noise YOUR WEBSITE YOUR AUDIENCE

Design for Your Audience By determining your target Audience Segments, we can ensure that the content and navigation of a design are catered to drive your audience to their own target areas of the site, and empower your users to make the best use of your new site.

Wireframes Help Prioritization

HELP TAKE YOUR WEBSITE FROM SUBJECTIVE TO OBJECTIVE.

Is the First Impression Supports Your Brand Builds Awareness Engages Supporters

The Importance of Your Digital Brand:

YOUR VISUAL IDENTITY

DISPLAYING YOUR BRAND ONLINE DOES NOT HAPPEN BY CHANCE, LUCK OR ACCIDENT

“You are a brand whether you like it or not….you’re

going to leave some impression in a person’s mind [and]

it’s your choice whether you want to actively manage

that impression or whether you want them to come to

their own conclusions of what they think about you.”

Ingrid Srinath, Secretary General of CIVICUS: World Alliance for Citizen Participation

√http://elainefogel.net/2012/04/03/theres-still-confusion-about-nonprofit-branding/

ADD YOUR VISUAL BRAND TO THE STRATEGY Now it’s time to…

GMCC - BEFORE

GMCC AFTER

EVERY IMAGE…EVERY LINK…EVERY VISUAL ELEMENT ON YOUR SITE

SHOULD SPEAK TO YOUR MISSION

VISUAL INTERPRETATION CAN MEAN MANY THINGS – INFOGRAPHICS,

TYPOGRAPHY, LINKS, VIDEO, IMAGERY, PHOTOGRAPHY

Speak to Your Mission Through Imagery

Match Imagery With Your Brand MATCH IMAGERY WITH YOUR BRAND, MOOD AND VOICE

CONSISTENCY BUILDS YOUR STORY

IMAGES IN A PLAYFUL DESIGN CREATES A DISCONNECT FOR USERS AND CAN

LESSEN YOUR CREDIBILITY WITH THEM

DESCRIBE YOUR STYLE

GATHER YOUR VISUAL DESIGN INSPIRATION

INSPIRATION SITES

LEARN TO DESCRIBE YOUR DESIGN STYLE E.G. CLEAN, GRUNGE, MINIMAL

WWW.PINTREST.COM

What Can You Do Now?

Mood Boarding

Textured Design!

Grunge Design!

Minimal Design!

Typographic Design!

INVEST IN DESIGN ASSETS

DON’T RELY ON STOCK PHOTOGRAPHY

UNDERSTAND HOW VIDEO CAN HELP COMMUNICATE YOUR MESSAGE

HOW CAN YOU GRAPHICALLY ILLUSTRATE YOUR MISSION AND IMPACT?

What Can You Do Now?

How Can You Learn More? Your Digital Brand – The Importance of Visual Consistency in Web Design (Blog

by GUIDE Brand Expert and Visual Designer, Aga Siuda 5 Tips to Strengthen Your Website’s Core Message (Blog by GUIDE Designer,

Ben German) Get Better Results from Your Website (Blog by GUIDE Creative Designer,

Katherine Till) Kill the Noise – the Importance of Wireframes for Website Prioritization – Blog by

Ben Wong, Interactive Design Manager Audience-Centric Design - How to Get There – Blog by Andrew Fort, Interactive

Design Manager

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The GUIDE Series Continues…