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MINISTRY OF PRIMARY RESOURCES AND TOURISMBRUNEI DARUSSALAM
STRATEGIC PLAN
TOURISM DEVELOPMENT DEPARTMENT
FOR YEAR 2021-2022
Updated: 24/06/2021
CONTENTS
1. VISION
2. MISSION
3. STRATEGIC OBJECTIVE
4. ORGANISATION STRUCTURE
5. TOURISM STATISTICS
6. PROJECTION 2020-2022
3
VISION
Increased in tourist arrivals that contributesignificantly to the growth of the tourismrelated economic activities
MISSION
Strengthening and diversifying tourismattractions and products as well as improvingthe facilities and quality of their services
VISION AND MISSION TOURISM DEVELOPMENT DEPARTMENT 2020-2022
STRATEGIC OBJECTIVES TOURISM DEVELOPMENT DEPARTMENT (1/2)
1. Due to the pandemic, the number of international visitors by air (essential travelers) is expectedto slowly grow from 4,800 in 2021 to 4,920 by 2022 and at the same time to promote domestictourism in contributing to the growth of Gross Domestic Product (GDP) of Brunei Darussalam;
2. Strengthen and enhance the Primary Tourism Product such as "Temburong, Kampong Ayer andBandar Seri Begawan" and followed by "Belait" and "Tutong", as the main tourist attractionswithin the region and internationally;
3. Introducing Emerging Tourism Product as potential destinations by developing the Beaches (suchas Serasa, Muara and Seri Kenangan) and Recreation Parks (such as Sungai Basong RecreationalPark, Tasek Merimbun Heritage Park and Labi);
4. Develop Activity-based Tourism Products such as Adventure & Sports, Bird Watching, Diving,Education, Islamic Tourism, Community-based Tourism, Cruise Tourism and annual events such asBrunei Gastronomy and Brunei December Festival at the regional and international level;
5. Promote MICE (Meetings, Incentives, Conventions & Exhibitions) to attract professionals, expertsand special interest groups such as Brunei International Flower Show dan MYCE Brunei;
6. Promote Domestic Tourism (Selera Bruneiku) through local culinary food journey and activities atplaces of interest as well as local products;
4
7. Enhance the capacity dan competency of manpower in the tourism industry to provide skilledand professional personnel for quality services;
8. Upgrade the standard of tourism facilities and regulatory in terms of cleanliness, safety andcomfort of tourists;
9. Expand local and international marketing and promotion activities through collaboration withPrivate sectors such as Travel Agents, Hotels, Airlines, Restaurants and Tourism ServiceProviders; and
10. Reduce dependency on government spending to diversify products and services as well asprogramme implementation through Public-Private Partnership (PPP).
5
STRATEGIC OBJECTIVES TOURISM DEVELOPMENT DEPARTMENT (2/2)
www.bruneitourism.com
218,213 218,809
258,955
278,136
333,244
62,325 60,538
1,032
+8.6%
+0.3%
+18.3%
+7.4%
+19.8%
-81.3%
0.0%
-98.3%
-150%
-130%
-110%
-90%
-70%
-50%
-30%
-10%
10%
30%
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
2015 2016 2017 2018 2019 2020 Q1 2020 Q1 2021
Air Arrivals Growth (Year-On-Year)
Note: All Air Arrivals after Mar 2020 are essential travelers Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and
Immigration and National Registration Department, Ministry of Home Affairs.
INTERNATIONAL ARRIVALS TO BRUNEI BY AIR, 2015 - 2021
Comparison between Q1 2020 to Q1 2021, the number of arrivals by air has decreased at -98.3% (quarter-on-quarter). This isdue to the current global pandemic situation where flights restriction and close border policy being implemented
7
www.bruneitourism.com
INTERNATIONAL AIR ARRIVALS FROM TOP 10 COUNTRIES, Q1 2020 & 2021
Q1Rankings
2020
Q1Rankings
2021Countries
Q1No. of
Arrivals2020
Q1No. of
Arrivals2021
Growth (Y-O-Y)
8 1 Singapore 2,055 153 -92.6%
5 2 United Kingdom 3,050 147 -95.2%
1 3 Malaysia 16,568 142 -99.1%
2 4 China 11,156 109 -99.0%
10 5 India 1,666 54 -96.8%
3 6 Indonesia 6,153 43 -99.3%
4 7 Philippines 4,498 42 -99.1%
15 8 Germany 474 35 -92.6%
7 9 Japan 2,105 27 -98.7%
12 10 Thailand 1,022 24 -97.7%
8
Note: All Air Arrivals after Mar 2020 are essential travelers Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and
Immigration and National Registration Department, Ministry of Home Affairs.
www.bruneitourism.com
ASEAN 416 (40.3%)
Far East 153 (14.8%)
Europe 249 (24.1%)
North America34 (3.3%)
Middle/West/Central Asia20 (1.9%)
Australia & New Zealand 22 (2.1%)
Others 138 (13.4%)
Note: All Air Arrivals after Mar 2020 are essential travelers Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and
Immigration and National Registration Department, Ministry of Home Affairs.
INTERNATIONAL AIR ARRIVALS BY REGION, Q1 2021
Air Arrivals | 1,032
Jan-Mar 2021
9
www.bruneitourism.com
Note: All Air Arrivals after Mar 2020 are essential travelers Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and
Immigration and National Registration Department, Ministry of Home Affairs.
INTERNATIONAL AIR ARRIVALS BY PURPOSE OF VISITS, 2021
Holiday21 (2.0%)
Business475 (46.0%)
Transit11 (1.1%)
Visit Friends & Relatives145 (14.1%)
Government174 (16.9%)
Exhibition1 (0.1%)
Others 205 (19.9%)
Air Arrivals | 1,032
Jan-Mar 2021
10
www.bruneitourism.comSource: Tourism Development Department, Ministry of Primary Resources and Tourism; and Accommodations in Brunei Darussalam.
3,680
4,311 4,455 4,586 4,585 4,625 4,621
5,297
6,0446,226
6,604
7,227 7,287 7,27274
8387 89 89 90 88
-10
10
30
50
70
90
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
2015 2016 2017 2018 2019 2020 2021
Total No. of Rooms Total No. of Beds Total No. of Accommodation
Note: Based on Hotel, Resort & Apartment; Guesthouses & Lodging; Government Guesthouses and Homestay.
11
ACCOMMODATION, 2015 - 2021
www.bruneitourism.com
Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Accommodations in Brunei Darussalam.
Definition: a) Hotels, Resort & Apartments: Accommodation for tourists or guests for hire or any other form of reward that offers professional service and for Resorts is
situated in a suitable location free of noise, atmospheric and marine pollution. Such as (Radisson Hotel Brunei Darussalam, The Empire Hotel & Country Club and Abdul Razak Hotel Apartment);
b) Guesthouses & Lodging: Accommodation provided in a private house or commercial building run by the owner. Such as (Nazira Guesthouse, Freme Rainforest Lodge House and Sumbiling Eco Village);
c) Government Guesthouses: Accommodation provided in a private house or commercial building run by the Government. Such as (Pusat Belia and Rumah Persinggah Kerajaan)
d) Homestays: A form of hosted accommodation at a residence where guests will stay with the host’s family and experience the everyday way of life of the family and community. Such as (Baitul Wajihah Homestay, Kampong Sungai Matan Homestay and Kunyit 7 Lodge)
3,467 4,011 4,142 4,254 4,241 4,281 4,281
4,7915,415 5,555 5,883 6,495 6,555 6,555
4650 52 52 52 53 53
-5
5
15
25
35
45
55
65
-1,000
1,000
3,000
5,000
7,000
9,000
11,000
13,000
2015 2016 2017 2018 2019 2020 2021
a) Hotel, Resort & Apartment
Beds Rooms Accommodation
143 169 183 200 212 212 212
275314 335
384 395 395 395
1214
1618 18 18 18
-9
-4
1
6
11
16
21
0
100
200
300
400
500
600
700
800
2015 2016 2017 2018 2019 2020 2021
b) Guesthouses & Lodging
Beds Rooms Accommodation
42103 100 102 102 102 98
127
211 206 207 207 207 192
1417 16 16 16 16 14
-35
-25
-15
-5
5
15
25
0
50
100
150
200
250
300
350
400
2015 2016 2017 2018 2019 2020 2021
c) Homestays
Beds Rooms Accommodation
28 28 30 30 30 30 30
104 104130 130 130 130 130
2 2
3 3 3 3 3
-0.5
0
0.5
1
1.5
2
2.5
3
3.5
4
0
50
100
150
200
250
300
2015 2016 2017 2018 2019 2020 2021
d) Government Guesthouses
Beds Rooms Accommodation
12
TYPES OF ACCOMMODATIONS, 2015 - 2021
www.bruneitourism.comSource: Tourism Development Department, Ministry of Primary Resources and Tourism;Immigration and National Registration Department, Ministry of Home Affairs; and Accommodations in Brunei Darussalam.
Performance26 Apartment & Hotels only
Jan-Mar2020
Jan-Mar2021
Growth (Y-O-Y)
Avg Occupancy Rate 37.75% 34.88% -7.59%
Avg Length of Stay 2.9 4.1 +41.38%
Sales (Millions) $ 13.32 $ 11.63 -12.70%
2.21 2.2 2.21 2.33 2.34
7
4.1
37.9% 38.7%37.2%
34.1%
37.9%
32.2%
34.9%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
00.5
11.5
22.5
33.5
44.5
55.5
66.5
77.5
88.5
99.510
10.511
11.512
12.513
13.514
14.515
2015 2016 2017 2018 2019 2020 Q1 2021
No
. of
Day
s
Average Length of Stay ¹ (Days)
Average Occupancy Rate ² (AOR)
13
LENGTH OF STAY AND OCCUPANCY RATE, 2015 - 2021
www.bruneitourism.comSource: Tourism Development Department, Ministry of Primary Resources and Tourism; and Travel Agents in Brunei Darussalam.
Note:
Number of registered Travel Agents under the Tourism Development Department are based on inbound and outbound travel.
5760
65
57 57
53
47
0
10
20
30
40
50
60
70
80
2015 2016 2017 2018 2019 2020 2021
14
TRAVEL AGENTS, 2015 - 2021
www.bruneitourism.com
2,862 2,953 3,066 3,0373,219 3,152 3,254
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
2015 2016 2017 2018 2019 2020 2021
Total Direct Employment
Source: Tourism Development Department, Ministry of Primary Resources and Tourism; Travel Agents in Brunei Darussalam; andAccommodations in Brunei Darussalam.
424 430 429 432484 484 472
311 330 336 334
354 355 352
735 760 765 766838 839 824
0
100
200
300
400
500
600
700
800
900
2015 2016 2017 2018 2019 2020 2021
Travel Agents
Local Non-Local
1,440 1,519 1,559 1,647 1651 1676 1711
687674 685 556 640 547
638
2,127 2,193 2,244 2,2032,291 2,223
2,349
0
500
1,000
1,500
2,000
2,500
2015 2016 2017 2018 2019 2020 2021
Accommodation
Local Non-Local
0 0
57
68
90 90
81
0
20
40
60
80
100
2015 2016 2017 2018 2019 2020 2021
Local Tour Guide Freelance
Note: Based on Accommodation, Travel Agents and Tour Guide Freelance
15
EMPLOYMENT, 2015 - 2021
www.bruneitourism.com
73.1%
5.6%
5.1%
4.4%
4.0%
2.7%
2.0%1.1%
0.8%
0.6% 0.5% Jerudong Park Playground (33,638)
Royal Regalia Museum (2,592)
Malay Technology Museum (2,351)
Galeri Sukan SHHB, Berakas (2,032)
Maritime Museum (1,841)
Brunei History Centre Gallery (1,236)
Kota Batu Archaelogical Park Information Centre (926)
Kuala Belait Museum (515)
Kg Ayer Cultural & Tourism Gallery (388)
Ulu Temburong National Park (268)
Tasek Merimbun Cultural Heritage (242)
Places of Interest in Brunei Darussalam, 2021
Source: Tourism Development Department and Forestry Department, Ministry of Primary Resources and Tourism; Ministry of Culture, Youth and Sport; Jerudong Park Country Club Sdn Bhd
Total number of visitors are based on local and
foreign visitors
Jan-Mar 2021
16
ORGANISATION STRUCTURE 2021
18
DIRECTOR
DEPUTY
DIRECTOR
POLICY, ADMINISTRATION
AND INTERNATIONAL
POLICY AND STATISTICS
ADMINISTRATION
INTERNATIONAL
FINANCE
PRODUCT DEVELOPMENT I
BRUNEI MUARA
KUALA BELAIT
PRODUCT DEVELOPMENT II
TEMBURONG
TUTONG
MARKETING AND PROMOTION
EVENTS
PR AND PROMOTION
REGULATORY, STANDARD AND COMPETENCY
STANDARD
REGISTRATION
AND LICENSING
COMPETENCY
ENFORCEMENT
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