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courant.com1
A courant.com presentation for
March 2008
The Number 1 News, Information, and Entertainment web site in CT,
and introducing Metromix
courant.com2
courant.com is a leading sourceof News and Entertainment information
Source: Omniture (4-month average through 3/08)
• Over 1.4 million unique visitors per month
• Average monthly page views: 19 million
• Most visited sections (average monthly page views of 1 million+):
– courant.com home page – News – Sports– Entertainment– Jobs– Obituaries– iTowns
courant.com3
10%
1%
2%
4%
6%
14%
16%
23%
Other local mediawebsites
nhregister.com
ctcentral.com
wtnh.com
fox61.com
wfsb.com
nbc30.com
courant.com
courant.com reaches more Metro adultsthan any other local media website
Base: 1,347 respondents projected to 925,500 Hartford Metro adults Source: Scarborough 2008, Rel. 1
30-Day ReachHartford Metro
Note: Measured data from Scarborough includes ctnow.com; the two sites merged in June 2007.
courant.com4
13%
2%
3%
5%
9%
11%
13%
16%
Other local mediawebsites
ctcentral.com
nhregister.com
fox61.com
wtnh.com
wfsb.com
nbc30.com
courant.com
courant.com reaches more DMA adultsthan any other local media website
30-Day ReachHartford-New Haven DMA
Base: 2.692 respondents projected to 2,025,100 Hartford/New Haven DMA adults Source: Scarborough 2008, Rel. 1
courant.com5
8%
9%
11%
12%
12%
17%
WHCN FM
WTIC FM
WWYZ FM
WRCH FM
WTIC AM
courant.com
If courant.com were a radio station,it would be the Number One radio station in the
Hartford Metro during morning drive
The past 7 day audience of courant.com compared to the weekly cumulative reach of the top five radio stations during morning drive.
7-Day ReachHartford Metro
Base: 1,368 respondents projected to 946,400 Hartford Arbitron Metro area adults Source: Scarborough 2008, Rel. 1
courant.com6
2%
3%
5%
5%
5%
6%
7%
7%
9%
10%
<1%CNN
Weather Channel
Food Network
Fox 24 Hour News Channel
History Channel
TNT
A&E
ESPN 1&2
USA Network
Discovery Channel
courant.com
Base: 2.692 respondents projected to 2,025,100 Hartford/New Haven DMA adults Source: Scarborough 2008, Rel. 1
In a typical week, the reach of courant.com is equal to the prime time reach
of top cable TV stations
7-Day ReachHartford-New Haven DMA
The past 7-day audience of courant.com compared to 3 spots each night on the top cable TV stations during prime time.
Visited past week
Reach of 21 spots during
prime-time over 7 days on each
station
courant.com7
Newspaper websites work!
“Newspaper websites deliver one of the most highly influential audiences on the web.” (Newspaper National Network 2007 Website Influencer Study.)
– Compared to non-users, newspaper website users:• Are 52% more likely to be “Influencers” who share their opinion with others• Have a wider network of people they influence - 18 vs. 13 in a typical week.• Believe newspaper websites have more credible advertising than social networking, search
engines or special interest sites.• Are more likely to be asked their opinion about products.
Local newspaper websites are the leading destination for local advertisers. (Borrell Associates 5th Annual Local Online Revenue Survey.)
– Newspaper websites have a 3 to 1 lead over other local competitors in advertising market share.
• “This survey provides further proof that local advertisers recognize newspaper websites as an indispensable way to reach their best customers…” NAA President/CEO John F. Sturm.
courant.com8
Read Hartford Courant, 73%
Did not read Hartford
Courant, 27%
In a typical week, courant.com reaches 43,100 adults in the Hartford Metro who
don’t read The Hartford Courant
Hartford Metro
Base: 1,347 respondents projected to 925,500 Hartford Metro adults Source: Scarborough 2008, Rel. 1
courant.com9
Read Hartford Courant, 65%
Did not read Hartford
Courant, 35%
In a typical week, courant.com reaches 71,500 adults in the DMA who don’t read
The Hartford Courant
Hartford-New Haven DMA
Base: 2.692 respondents projected to 2,025,100 Hartford/New Haven DMA adults Source: Scarborough 2008, Rel. 1
courant.com10
courant.com attracts a younger audience61% are between 18 and 44
Hartford Metro
Age
courant.com visitors
(past 7 days)
Index to Metro
18-34 37% 135
35-44 24% 126
45-54 23% 113
55-64 10% 63
65+ 7% 39
100%
Base: 1,347 respondents projected to 925,500 Hartford Metro adults Source: Scarborough 2008, Rel. 1
Median Age: 41
courant.com11
courant.com attracts a younger audience63% are between 18 and 44
Hartford/New Haven DMA
Age
courant.com visitors
(past 7 days)
Index
to DMA
18-34 35% 127
35-44 28% 147
45-54 22% 110
55-64 9% 59
65+ 6% 34
100%
Base: 2.692 respondents projected to 2,025,100 Hartford/New Haven DMA adults Source: Scarborough 2008, Rel. 1
Median Age: 39
courant.com12
Hartford Metro
courant.com visitors
(past 7 days)
Index
to Metro
Single 39% 85
Married 61% 112
4+ years college 45% 146
HH Income $75K+ 64% 141
Have kids <18 at home 54% 139
Have broadband connection 88% 132
Made an online purchase past year 69% 127
Base: 1,347 respondents projected to 925,500 Hartford Metro adults Source: Scarborough 2008, Rel. 1
courant.com visitors are more likely than their peers to be educated, affluent, have
children under 18, and to shop online
courant.com13
courant.com visitors are more likelythat their peers to be educated, affluent, have
children under 18, and to shop online
courant.com visitors
(past 7 days)
Index
to DMA
Single 41% 90
Married 59% 108
4+ years college 47% 162
HH Income $75K+ 63% 142
Have kids <18 at home 50% 129
Have broadband connection 88% 131
Made an online purchase past year 70% 131
Hartford/New Haven DMA
Base: 2.692 respondents projected to 2,025,100 Hartford/New Haven DMA adults Source: Scarborough 2008, Rel. 1
courant.com14
courant.com visitors are more likelythan their peers to eat out, go to the movies,
travel, and spend time on the Internet
Hartford Metro
courant.com visitors
(past 7 days)
Index
to Metro
Eaten out 4+ times in past 30 days 53% 128
Attended a movie in past 30 days 27% 148
Made 5+ overnight domestic trips in past year
33% 128
Spend 5+ hours on Internet/week 59% 141
Base: 1,347 respondents projected to 925,500 Hartford Metro adults Source: Scarborough 2008, Rel. 1
courant.com15
courant.com visitors are more likelythan their peers to eat out, go to the movies,
travel, and spend time on the Internet
courant.com visitors
(past 7 days)
Index
to DMA
Eaten out 4+ times in past 30 days 51% 140
Attended a movie in past 30 days 27% 136
Made 5+ overnight domestic trips in past year
33% 123
Spend 5+ hours on Internet/week 60% 151
Hartford/New Haven DMA
Base: 2.692 respondents projected to 2,025,100 Hartford/New Haven DMA adults Source: Scarborough 2008, Rel. 1
courant.com16
courant.com attractsmen and women about equally
Of all visitors in the Hartford Metro, 83% are under 55, and 74% are college educated.
courant.com visitors
Index to Metro
Gender Male
Female
53%
47%
111
90
Age 18-34
35-54
55+
37%
46%
17%
135
119
50
Education High school or less
Some college/technical
College graduate
Post grad studies/degree
26%
29%
23%
22%
61
109
142
151
Base: 1,347 respondents projected to 925,500 Hartford Metro adults Source: Scarborough 2008, Rel. 1
Hartford Metro
courant.com17
courant.com attractsmen and women about equally
Of all visitors in the DMA, 85% are under 55, and 76% are college educated.
courant.com visitors
Index to DMA
Gender Male
Female
54%
46%
112
89
Age 18-34
35-54
55+
35%
50%
15%
127
128
45
Education High school or less
Some college/technical
College graduate
Post grad studies/degree
24%
29%
22%
25%
54
109
149
176
Base: 2.692 respondents projected to 2,025,100 Hartford/New Haven DMA adults Source: Scarborough 2008, Rel. 1
Hartford/New Haven DMA
courant.com18
courant.com visitors are a valuable audience 39% have household incomes of $100K+, and 73% are homeowners
courant.com
visitorsIndex to Metro
HH Income <$50K
$50-74.9K
$75-99.9K
$100K+
Median
20%
17%
25%
39%
$88,500
57
82
142
141
115
Marital status Married
Single/divorced/widowed
61%
39%
112
85
Home Own home
Rent
Other
73%
24%
3%
105
97
51
Hartford Metro
Base: 1,347 respondents projected to 925,500 Hartford Metro adults Source: Scarborough 2008, Rel. 1
courant.com19
courant.com visitors are a valuable audience 40% have household incomes of $100K+, and 72% are homeowners.
courant.com visitors
Index to DMA
HH Income <$50K
$50-74.9K
$75-99.9K
$100K+
Median
20%
17%
23%
40%
$87,800
54
88
138
145
118
Marital status Married
Single/divorced/widowed
59%
41%
108
90
Home Own home
Rent
Other
72%
23%
5%
101
100
93
Hartford/New Haven DMA
Base: 2.692 respondents projected to 2,025,100 Hartford/New Haven DMA adults Source: Scarborough 2008, Rel. 1
courant.com20
Men43%
Women38%
Slice 319%
courant.com attracts men and women about equally
Hartford Metro
Base: 1,347 respondents projected to 925,500 Hartford Metro adults Source: Scarborough 2008, Rel. 1
courant.com21
Men54%
Women46%
courant.com attracts men and women about equally
Hartford-New Haven DMA
Base: 2.692 respondents projected to 2,025,100 Hartford/New Haven DMA adults Source: Scarborough 2008, Rel. 1
courant.com22
18-3437%
35-5446%
55+17%
courant.com attracts a younger audience83% are between 18 and 54 years old
Hartford Metro
Base: 1,347 respondents projected to 925,500 Hartford Metro adults Source: Scarborough 2008, Rel. 1
courant.com23
18-3435%
35-5450%
55+15%
courant.com attracts a younger audience85% are between 18 and 54 years old
Hartford-New Haven DMA
Base: 2.692 respondents projected to 2,025,100 Hartford/New Haven DMA adults Source: Scarborough 2008, Rel. 1
courant.com24
Some college
29%
College grad23%
Post grad22%
High school or less
26%
courant.com attractsa highly educated audience
Three quarters have attended post-secondary education
Hartford Metro
Base: 1,347 respondents projected to 925,500 Hartford Metro adults Source: Scarborough 2008, Rel. 1
courant.com25
Some college
29%
College grad22%
Post grad25%
High school or less
24%
courant.com attractsa highly educated audience
Three quarters have attended post-secondary education
Hartford-New Haven DMA
Base: 2.692 respondents projected to 2,025,100 Hartford/New Haven DMA adults Source: Scarborough 2008, Rel. 1
courant.com26
$100K+39%
$50-74.9K17%
$75-99.9K25%
<$50K20%
courant.com visitors are affluent 39% have household incomes of $100K+
Hartford Metro
Base: 1,347 respondents projected to 925,500 Hartford Metro adults Source: Scarborough 2008, Rel. 1
courant.com27
$50-74.9K17%
$100K+40%
$75-99.9K23%
<$50K20%
courant.com visitors are affluent 40% have household incomes of $100K+
Hartford/New Haven DMA
Base: 2.692 respondents projected to 2,025,100 Hartford/New Haven DMA adults Source: Scarborough 2008, Rel. 1
courant.com28
Rent24%
Other3%
Own73%
73% of courant.com visitors own their own home
Hartford Metro
Base: 1,347 respondents projected to 925,500 Hartford Metro adults Source: Scarborough 2008, Rel. 1
courant.com29
Rent23%
Other5%
Own72%
72% of courant.com visitors own their own home
Hartford/New Haven DMA
Base: 2.692 respondents projected to 2,025,100 Hartford/New Haven DMA adults Source: Scarborough 2008, Rel. 1
courant.com30
#1 234x60 Position:
SOV
#2 300x250 Position:
SOV
#3 300x250 Position:
CPM
#4 120x60, 120x240 or 120x600 Position:
CPM
Home Page
courant.com31
Section Front#1 728x90 Position:
CPM
#2 300x250 Position: CPM
#3 300x250 Position: CPM
#4 120x60 Position: SOV
#5 300x100 Position: SOV
#6 120x60, 120x240, or 120x600 Position: CPM
‘
courant.com32
Story Level#1 728x90 Position:
CPM
#2 300x250 Position: CPM
#3 160x600/300x600/ 300x250 Position: CPM
#4 120x60 Position: SOV
#5 120x60, 120x240 or 120x600 Position: CPM
courant.com33
Available Ads:Leaderboard (728x90)Skyscraper (160x600)
Newsletters
courant.com34
iTowns Home Page#1 728x90 Position:
CPM
#2 300x250 Position: CPM
#3 160x600/300x600/ 300x250 Position: CPM
#4 120x60 Position: SOV
#5 120x60, 120x240 or 120x600 Position: CPM
courant.com35
iTowns Section Front
#1 728x90 Position: CPM
#2 300x250 Position: CPM
#3 160x600/300x600/ 300x250 Position: CPM
#4 120x60 Position: SOV
#5 120x60, 120x240 or 120x600 Position: CPM
courant.com36
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