strategic management: mtv
Post on 25-Jun-2015
1.114 Views
Preview:
DESCRIPTION
The slides are from Global Strategic Management class, SFSU. Our group picked MTV business to analyze its strategy in the United States and in the United Kingdom.
TRANSCRIPT
UKOPPORTUNITIES
Change of culture and technologyexpanding to online & mobile channels
High barrier of new entrantsmaintaining its market share
Low government & competitive globalization drivers
1
2
3
THREATS
1
Local rivals2loosing some market share
Different local tastes3need adaptation
The fast changing pace of technology4many substitutes
THREATS
Specific Laws and Regulations1
Local rivals2loosing some market share
Different local tastes3need adaptation
The fast changing pace of technology4many substitutes
top related