strategic enrollment management at uccs

Strategic Enrollment Management

at UCCS

Campus Strategic Initiatives

• Academic Innovations

• Business Enterprise Management

• Efficiency & Effectiveness Measures

• Innovation Partnership Development

• Strategic Enrollment Management

Fall – Enrollment Trends

Fall 2009 Census

• Overall Student Credit Hours up 6.7%

• Most notable growth in:

– New transfers (+10.4%)

– Minority students (+10.6%)

– Graduate students (+15.6%)

– College of Education (+22.3%)

– College of Engineering (+13.5%)

– School of Public Affairs (+46.4%)

Retention/Persistence (Fall 2008 First-time Freshmen)

Retention/Persistence (Fall 2008 First-time Freshmen)

College Total N

N Retained

Retention Rate

Business 174 126 72%

Engineering 114 92 81%

Nursing 79 61 77%

Letters, Arts, & Sciences 764 472 62%

LAS Declared 471 317 67%

LAS Undecided 132 70 53%

LAS Pre-College 161 85 53%

Public Affairs 27 20 74%

What is Strategic Enrollment Management (SEM)?

Strategic Enrollment Management is a concept and process that enables the fulfillment of institutional mission and students’ educational goals.

- American Association of Collegiate Registrars and Admissions Officers

Student Success Continuum

Traditional Enrollment Perspective

Student’s college career

Recruitment/Marketing

Admissions Orientation

FinancialAid

ClassroomExperience

Co-curricularSupport

Degree/GoalAttainment

AcademicSupport

Retention

Student Success Continuum

SEM Perspective

Student’s college career

Recruitment/Marketing

Admissions Orientation

FinancialAid

ClassroomExperience

Co-curricularSupport

Degree/GoalAttainment

AcademicSupport

Retention

Enrollment Planning Model

MeetingGoals

Tactics

Strategies

Enrollment InfrastructureStructure, Staffing, Skills, Systems, Service

Data Collection and Analysis

Clear Mission and Goals

Typicalstarting point

Starting point for

long-term success

UCCS SEM Plan

UCCS SEM Plan• AACRAO SEM Conference, November 2008

• SEM Working Group: SEM Planning Document

– Planning Assumptions

– Student data

– Existing resources

• June Leadership Team Retreat

New Initiatives Underway

Chair: RegistrarChair: AVCAA

SEM Steering Council

SEM Steering Council

Chair: Chancellor

Academic Affairs Group Student Success Group

Academic Affairs Group• Faculty and staff from the colleges and Student Success

• Two early areas of focus:

– Communicating the quality and nature of academics at UCCS to prospective students in program-specific ways

– Academic impacts on retention

• At-risk: identifying and addressing students and courses

• Undecideds and pre-professional majors

Student Success Group

• Student Success, Financial Services and Academic Departments and Faculty.

• Early Areas of Focus – Recruitment and Persistence and connecting to campus.

– Expanded and orchestrated efforts

– Integration and coordination across units

– Short and long term strategies building on initiatives in CRM, Recruitment, Tours, Orientation and progression towards degree.

New Initiatives Underway

• Reach Higher Marketing Campaign

– Sets messaging and creative tone for advertising, promotion & recruitment

– Promotes student, faculty, alumni stories

– Expected three-year life span

New Initiatives Underway• Reach Students Earlier with Direct Marketing

– Tailor specific messages to students based on their characteristics, for example:

• Academic preparation

• Academic interests

• Where they live

– 22,000 postcards to high school seniors

• All well-qualified, most expressing interest in a major we have

• Colorado, California and Arizona

Also on the Agenda• Graduate Student Recruiting and

Retention

• First Generation, Low-Income and Historically-Disadvantaged Populations in Southern Colorado

• Transfer Students and Adult Learners

• Distance Education and Extended Studies