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What You Need to Know to Become an Even MoreImpactful Communicator.
Workshop-Topics
• The Neuroscience of Impact and Capture
• The Power of Authenticity
• Boosting Your Presence
• Crafting Powerful, Strategic Messages
• Mastering the Advanced Skills of Impactful Communication
• Tips, Tools, Techniques, Personal Feedback and Coaching
www.exbase.de/sic
Seminar Leader
www.exbase.de
Professor Dr. Gordon Adler
Adler Way Communication
Master Class - Strategic and ImpactfulCommunicationTechniques to Reach Out, Motivate and Inspire
Author of the book
Management Communication
(Financial Times Series)
DESCRIPTION OF THE WORKSHOP
All effective communicators know that communicating with clarity and
impact is at least as much – and often more – convincing than the words
or arguments they use. It is a craft, a skill that requires constant develop-
ment and training.
This workshop is designed to inspire, strengthen and equip participants to
improve their communication skills so they can engage and elevate people
to achieve better business results. It focusses on developing three impor-
tant things: finding yourself, your message and your voice. All are essen-
tial to effective business communication. Whether you need to communi-
cate with two, two thousand or twenty thousand people, this training will
equip you with the right tools to communicate your most important ideas,
values and visions better than ever before.
THEMES OF THE WORKSHOP (1 DAY)
What is Impactful Communication?
• The Neuroscience of Impact
• The Impact Equation
• How People Listen
Use the Power of Authenticity
• Self-Knowing, Explicit Values and Building Trust
• Self-Disclosure: Personal Stories for Impact
• The Language of the Senses (L.O.T.S.)
Boost Your Presence
• The Three Circles of Energy
• The Tools of Powerful Communication (Body, Breath, Speech, Listening)
• Finding Your Voice
WHO SHOULD ATTEND
This workshop is designed to support business people and others at beco-
ming more effective and authentic communicators. Everyone who feels
that effective communication is essential to their professional life, who
wants to engage their audience, capture their attention and move their
listeners to action can profit from it.
LANGUAGE AND COURSE MATERIAL
The workshop will take place in English. Prof. Adler understands and spe-
aks German and Swiss German, so participants may do training-exercises
in German.
All participants will get a “workbook” of useful communication tips and
practice exercises that they use during the day, and can refer to after the
seminar.
SEMINAR LEADER
Prof. Dr. Adler has more than 35 years of managerial,
operational and academic experience in the US and
Europe. He teaches at top business schools on lea-
dership- and corporate communication, strategic sto-
rytelling and effective management writing. He has
extensive experience facilitating executive develop-
ment programs and delivering communications pro-
ducts in Europe, Africa, Asia and the USA. Clients of Dr. Adler’s compa-
ny, Adler Way, include more than eighty of the world's leading internatio-
nal companies. Dr. Adler's books include the best-selling «Management
Communication» (FT), «Winning at Service: Lessons from Service
Leaders», and «Case Writing for Managers: A Survival Guide». Dr. Adler
has degrees from Harvard-, Boston- and Stanford University.
The Message Crafting Tool
• Passion and Values
• Audience: The Art of Capture
• Purpose and Call To Action
• Message: Rhetorical Structures & Slideware Best Practice
Practice Your New Skills
• Boost Expressiveness (Empathy, Reaching Out, Making Connections)
• Give a Short Presentation, with Video
• Coaching and Feedback
OTHER WORKSHOPS WITH PROF. DR. ADLER
Communicating Change
Building a Coherent Persuasion Strategy
www.exbase-inhouse.com/cps
Strategic Business Storytelling
The Art of Telling Stories to Get Results
www.exbase-inhouse.com/sbs
I LOOK FORWARD TO YOUR CALL
Sven Wiessner
Inhaber Exbase
Telefon: +49 (0) 7531 922 82 33
E-Mail: sven.wiessner@exbase.de
«Communication is a Craft, a Skill that Requires Constant Training!»
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