storytelling: marketing as a story

Post on 06-May-2015

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Marketing storytelling as a story with brands and consumers.

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Marketing storytelling as a story

there was stories

Brand storytelling is not a new concept

is a new opportunity to communicate marketing initiatives.

Peoples are storytellers by nature, so brands are getting more into marketing storytelling

Storytelling is an

important

marketing tool for

brands, in order to

get in touch with

the main audience.

Why storytelling is so efficient for brands?

People are not build to memorize lists, but they remember stories.

People relate to stories, because stories are about beautiful experiences, not just about words.

is about coming brands back to life.

It’s a great way for brands to say…

with me

and that’s my way of making a difference

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