storytelling & digital : every story has a hero

STORYTELLINGevery story has a hero

@thierrycrx

the power of

OUR BRAIN

the power of

OUR BRAIN

WHAT BRAIN NEEDS

Give himDon’t give him

4 2+2

we all need a good

PEP TALK

STORYTELLING OFF

STORYTELLING ON

the very first

RISK MANAGER

the very first

POWERPOINT

a story to learn

SCHOOL 1.0

paraboles myths legends fables kids stories …

EASY TO LEARN

Jean de La Fontaine

THE CRICKET & THE ANT

Wilhelm & Jacob

GRIMM

“If you can’t explain it to a 6 years old kid, you don’t get it yourself !”

― A. Einstein

the power of simple

+ =

FROM FRUITS TO MATH

SIMPLEdoes not mean STUPID

IT’S A BIT LIKE …

be a great

STORYTELLER

what makes

A GOOD STORY ?

A HERO

THE FRIEND

THE VILAIN

THE CONTEXT

THE QUEST

MORALITY

we want a

HUMAN ADVENTURE

STORYTELLINGhow to apply it to my brand ?

STORYTELLINGthe user experience

APPLEbe part of something big

THIS IS NOT A WATCHmake them dream

IKEAjust a few candles

play, feel, enjoy

CUSTOMER JOURNEY

Michel & Augustin

STORYTELLING & PACKAGING

CREATE YOUR COMMUNITY

give them heros

WHAT IF ?sky is the limit

BEST STORYTELLING

EVER

this is the

invisible

YOUR STYLEfind

CREATE YOUR BRANDMake your

customers like your story

explain how

explain why

talk about your values

YOUR BRAND

If you can replace your name with another brand, you’re in trouble !

― a very wise man !

CREATE 2 STORIES

Hidden storyShort term

know your

AUDIENCE

find the right

TONE OF VOICE

discuss

listen

understand

adapt

YOUR COMMUNITY

the message

the target

the channel

YOUR CHANNEL

1

2

3

but we love that !

STORYTELLING IS MANIPULATION

“There's always room for a story that can transport people to another place.”

― J.K. Rowling

THANK YOU

find me on Twitter @thierrycrx

@ Go to Next Levels 2014

!

"

Thierry Croix

+32 483 57 56 30

CONTACT ME

#

$

%

&

www.go2nextlevels.com

thierry@go2nextlevels.com

www.facebook.com/g2nlevels

www.linkedin.com/company/go2nextlevels