@storylead - from megaphone to magnet - how inbound marketing fuels ecommerce growth

From Megaphone to Magnet How Inbound Marketing Fuels E Commerce Growth.

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@stevenloepfe storylead.com

Disclaimer

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E Commerce Marketing Challenges

To Prove ROI

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ROI = top marketing challenge for Ecommerce companies

#hubresearch

Recurring Revenue!

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Ecommerce - calculation of customer LTV by company size

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Sources

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Average sources of visits for Ecommerce companies

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Proportion of total visits generated by each traffic source by industry

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Proportion of visits by industry - detailed

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Sources of visits for Ecommerce companies

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Sources of customers for Ecommerce companies

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Direct + Organic = 40 %

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Focus on What? The Customer, Dude!

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Ecommerce company focus and priorities

#hubresearch

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Ecommerce - smaller companies tend to be more customer focused

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Customer’s Journey

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OUTBOUND

Interruptive AdvertisingCold Calling

Cold Emails (SPAM)

Interruption

Marketer/Seller Centric

INBOUND

Search OptimisationBloggingContent / Guides

Attraction

Buyer - Centric

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#GrowWithHubSpot

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Blog Social Media SEO

Optimized Email

Landing Pages

Calls to Action

Sales Alerts

Closed Loop

ToFu

MoFu

BoFu

@storylead

Blog Social Media SEO

Optimized Email

Landing Pages

Calls to Action

Sales Alerts

Closed Loop

ToFu

MoFu

BoFu

@storylead

Inbound What!?

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@storylead

Ecommerce firms' adoption of inbound marketing

#hubresearch

Inbound = B2B

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B2B Ecommerce marketers lead inbound marketing adoption

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Large Ecommerce companies lag in inbound marketing adoption

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Larger revenue Ecommerce businesses lag in inbound adoption

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Inbound Fits All Sizes.

Fact #1

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#GrowWithHubSpot

ToFu

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Educate and Help

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Ecommerce - use of coupons and educational content by org size

#hubresearch

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Ecommerce companies who see ROI from inbound use more educational content

#hubresearch

Omnipresence > Blog

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B2C vs B2B Ecommerce blogging adoption

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Ecommerce - SEO and blogging relationship

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Blogging adoption by Ecommerce marketers

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Ecommerce - Blogging and inbound ROI

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Blogging frequency for Ecommerce firms

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Ecommerce blogging adoption based on company priorities

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Blogging is Like Jogging

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ToFu: Educate & Dominate

Fact #2

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#GrowWithHubSpot

MoFu Nurturing

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The Value of Nurturing

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Ecommerce cart abandonment rate

#hubresearch

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Ecommerce - how long it takes a cart abandoner to re-visit

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When Ecommerce marketers send nurture emails

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Ecommerce remarketing channels

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Ecommerce cart nurturing channels

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Abandoned cart recovery rates for Ecommerce

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Ecommerce customers who receive nurturing emails spend more when they return

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MoFu: Just Do Content!

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Ecommerce - email rated highly

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Ecommerce adoption and distribution of pre-transaction conversions

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Preferred form of educational content for Ecommerce

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Customer focused Ecommerce companies use more educational content

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Personalization in Ecommerce marketing

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MoFu: Be Relevant.

Fact #3

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WHY Inbound = Growth

Inbound’s for Everyone

HOW Educate

Dominate Be Relevant

Close

WHO? „Hungry Inbound E Commerce Ninjas“

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storylead.com/ratgeber

THANK YOU.

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Source Data & Stats: research.hubspot.com

#hubresearch

Backup

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Ecommerce cart nurturing rate

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How Ecommerce orgs approach customer segmentation

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Levers Ecommerce marketers use for cart nurturing

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Ecommerce - customer segmentation and LTV calculation

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Ecommerce - importance of customer happiness by company focus

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Ecommerce cart nurturing rate

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How Ecommerce orgs approach customer segmentation

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Ecommerce orgs who get customers from SEO highly rate personalized websites

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ROI of cart nurturing by company focus

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Levers Ecommerce marketers use for cart nurturing