story-based strategy and analysis

DESIGNING POSITIVE CHANGE

STORY STRATEGY 101

Aren't we always telling stories? What's the big deal?

Presented by:Demetrio P. Cardona-Maguigad

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IntroductionWho’s in the room?

What is this a picture of?

How do you know?

CultureA matrix of shared mental maps that define how we collectively create meaning and understand the world around us.

Narrative PowerInevitably, popular culture is an ever evolving, contested space of struggle, where competing voices, experiences, and perspectives fight to answer the questions” Whose maps determine what is meaningful? Whose stories are considered true?

What are some mythologies with narrative power?

What are some mythologies with narrative power?

•Thanksgiving

•Santa Clause

•Tooth Fairy

What about these mythologies?

•Energy & Oil

•Mother Nature

•Welfare & Poverty

How did this happen?

“The idyllic partnership of 17th Century European Pilgrims and New England Indians sharing a celebratory meal appears to be less than 120 years-old. And it was only after the First World War that a version of such a Puritan-Indian partnership took hold in elementary schools across the American landscape. We can thank the invention of textbooks and their mass purchase by public schools for embedding this "Thanksgiving" image in our modern minds.”

- Richard Greener

http://www.huffingtonpost.com/richard-greener/the-true-story-of-thanksg_b_788436.html

Dominant & Popular Culture

As certain ideas, practices and worldviews become normalized over time, they form a dominant or popular culture that disproportionately represents institutional interests and perpetuates the stories that validate certain agendas.

This is why most of us believe this is a cat

Elements of Story

•Conflict

•Characters

• Imagery

•Foreshadowing

•Assumptions

Join us for our Full Day Session

•Elements of Story & Your Mission

•Narrative & Power Analysis

•Memes as Vehicles For Messages

•Messaging and Framing Your Mission

•Campaigns & Strategy Development

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