stop doing and start being
Post on 06-Dec-2014
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SCOOTER
CoCo
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• HOW WE CONNECT• TROUBLED MODEL• 3 IDEAS
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WHOS WITH US TODAY?
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• EXPERIENCES + INTERESTS
• EMOTIONS, PASSIONS, PAINS
• DESIRES, VALUES, HOPES
• THESE ARE EXPERIENCIAL-BASED
• CONNECTIONS
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DOHAVEBE
THINGWANTVALUE
INDUSTRIAL AGEINFORMATION AGE
CAPITOLISM
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DEVALUESCOMMODITYBROKEN CYCLEDOESN’T LAST.UNHUMAN.
NOT BASED ON EXPERIENCES.
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BEDOHAVE
VALUENATURERESULTS
BIG IDEABRAND BRIEFEXPERIENCE
TIMELINE
Think different.Expect more, buy less.Safety.
WHO YOU AREWHAT YOU DOWHY IT MATTERS
SHORT PHRASE THAT SUMS UP WHO YOU ARE, WHAT YOU DO AND WHY
YOU MATTER.
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WHAT CONSISTENTEXPERIENCES AM I MOST CONCERNED ABOUT?
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Q:Do I know what experiences matter most?Who’s involved with them?Are we getting feedback?
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WRAP UP Q’s:WHAT EXPERIENCE AM I COMMITTED TO CAUSE (BIG IDEA)
DO I KNOW ALL THE WAYS PEOPLE EXPERIENCE ME PERSONALLY? (BRAND BRIEF)
AM I AWARE OF THE MOST IMPORTANT EXPERIENCES THAT MATTER THE MOST?
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- Thank you!
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