stop, collaborate & listen: encouraging early design collaboration

STOP, COLLABORATE, & LISTEN

Ryan French, Trelleborg Sealing Solutions2014.10.05

Encouraging Early Design Collaboration To Ensure Success

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STOP…

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collaboration/kəˌlabəˈrāSHən/noun

the action of working with someone to produce or create something

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Historical Workstream

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Conventional Problem Solving

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Snowball effect…

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We need to ask ourselves…

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1. Is this the most effective way to problem solve?

2. How can we better utilize our resources and expertise to provide the best possible solutions?

3. Can we make data-driven decisions early on that will prevent risk and potential issues?

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Collaborate…

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Recommended Workstream

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Main System Interfaces – Noise Resolution

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Think Outside the Box

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Solution

data

datadata

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Example (Think Outside the Box)

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Problem: Increase MPG on Ford F-150Inside The Box: Weight and/or Drag ReductionOutside the Box: Build an Aluminum F150

-700 lbs

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Listen…

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Focused Collaboration

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1. Design For Manufacturing (DFM)• Prior to initial drawing release• Full supply base input provided (Tier 1, Friction, Insulator)• Initial prototype options evaluated early on

2. Establish Bond Process “Best Practice” • Each application/system has guidelines established• Full supply base input provided (Tier 1, Friction, Insulator)• Initial bond study (including T-pull, adhesive coverage) carried

out with prototypes from DFM review, allowing established guidelines and subsequent data to pre-certify materials

3. Establish Noise Resolution Process• With input from DFM & bonding “Best Practice”, conduct a full

system review --> understand sensitivities early on!• Full team including OEM, Tier 1, Friction, Insulator Suppliers• Allow the data to drive additional decisions, changes, next steps

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Temperature Effects on PSA’s

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Adhesive Temperature

Adhesive

FlowCarbonization

(no recovery)

+-Optimal NVH

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Process Matters

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Bonding Issues Fixed With Process Change =

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NVH + Shim Durability

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0% noise result mDVP&R for Pre-Release of Insulator (project specific)+

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Success Story

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Chrysler KL Rear (Jeep Cherokee)

0% noise solution (dyno & vehicle sign-off)

Insulator pre-release mDVP&R

OE/Tier1/Friction/Insulator Bond Process Sign-off (multi locations)

No post-launch NVH/bond concerns (12 months in service)

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"If everyone is moving forward together, then success takes care of itself." 

Henry Ford

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Thank you!

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