stimulating co-creation on mroc's through gamification

Stimulatingon

through

In this presentation: Don Draper

Geeky people

A sad baby

Model airplanes

And these happy consumers

Let’s start!

The times they are a’ changing

The world is getting connected and empowered

It is time to start giving

Stimulatingon

through

Stimulatingon

through

Aren’t we Co-Creating already?

Aren’t we Co-Creating already?

Research Concept Product

Research Concept Product

Exploration

Exploration

Creation

Exploration

Creation

Implementation

Exploration

Creation

Implementation

Optimization

Henry Ford

Seth Godin

Consumers and companies

connected in a tribe, exploring,

creating, implemeting and optimizing

to increase value and leverage{

Qualitative research method

Online conversations

Research Agency

Client Consumer

Goal

Research Agency

Client Consumer

Goal

Pre-research

Client Workshop

Pre-research

Client Workshop

Participant screening

Pre-research

Community

Client Workshop

Participant screening

Pre-research

Community

Rooms Rooms Rooms

Client Workshop

Participant screening

Pre-research

Community

Rooms Rooms Rooms

TopicTopic Topic TopicTopic Topic TopicTopic Topic

Client Workshop

Participant screening

Pre-research

+

Near perfect fit with co-creation{

How will we motivate participants?

Gamification is nothing more then foam

It’s attributing gaming principles to non gaming tasks

Flow

GoalRules

Feedback Mechanisms

Flow

Individual

Question Community

Group

+

Badges, points, levels & leaderboards

7x higher productivity

Creativity

Emotionality

Contextuality

Gamified Questioning: Roleplay

Context, emotions & productivity up

Creativity down

Stimulates productivity, emotionality,

creativity and contextuality{

source: http://www.flickr.com/photos/brianmilo/6479917485/

Are you sti l l missing a piece of the puzzle?

Then don’t hesitate to contact me

Phone: +32 499 16 51 52

jelle@jelleverheugen.beE-mail:

Website: http://jelleverheugen.be

Twitter: @jelleverheugen

LinkedIn: Jelle Verheugen