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SteerpathIndoor navigation for apps

A Bluetooth beacon based indoor positioning system

for iOS and Android

application developers.

Beacon = “Majakka”?Beacon = “Majakka”?

Beacon = Bluetooth 4.0 transmitterBeacon = Bluetooth 4.0 transmitter

Beacons and indoor positioningbrings contextual intelligent

services to the phone.

Beacons are most commonly used for simple push marketing and coupons.

Indoor positioning

– Like GPS but works indoors– Realtime location to your phone– Typical accuracy 2 - 5m– Beacon based solutions are popular for Indoor Positioning

– Large device support that does not require end-user interaction (i.e. not QR codes)

– Battery lifetime typically 2 years

– The number of beacons depends on accuracy and venue type. Typically one per 100m2 for larger venues.‒ Esim: Slush 25 000m2, 150 majakkaa, tarkkuus 2 - 10m

Features for industry and ships

– Battery based beacon don’t need wires.– Also works when the power goes out.

– Steerpath works 100% without internet or Wi-Fi– All information can be on the phone.

– Quick and easy installation and maintance– Maintenance: Change battery or change beacon.– For example stickers (3M is in use in NYC metro)

– No requirement for technical measurements or calibrations.– A beacon failing will reduce accuracy locally, but will not

break the system.

More experiences and efficiency

Explore freely, stop to hear more.

Passenger cruises

Here’s the route accessible with a baby

stroller.

Increases customer satisfaction and decreases personnel load.

Mary shares her location to Alice:“Would you like to meet here at

Mulligan’s?”

Easy socially driven “marketing”.

Your meeting starts in 5min,this is the route there.

Increasing the utilization level through competitive conference tools and services.

Moomins are performing in the

kid’s corner in 10 minutes.

Higher attendance in events through targeted activations and guidance.

Guided tour(That passes next to the Casino

and main restaurants)

Entertainment without additional personnel costs.

With some up-selling sprinkled on top.

The passanger has not left their room and it is 11:30:

“Today’s A’la carte is smoked salmon with oven potato, only

9,30e.”

Targeted and contextually driven activations.

It is 02:45 and Mika is leaving the Bar:

“Here’s the route to your cabin,the elevator to that floor has been

ordered.”Less security incidents.

Industry

Wht’s the shortest (and safest)route to the broken equipment?

More efficient maintenance. Less time in dry dock.

Could you share your location

with me?

More efficient collaboration and less looking for where staff are.

Where did we leave the TIG?

Less time spent looking for equipment.

Less waste.

Guide with navigation– Product search in a supermarket– Virtual guided tour in a museum– Find my friend - community– Help me button

React with triggers– Entered meeting room– Close to cafeteria– Left the building

We are the best choiceNo calibration

– Anyone can install & maintain

Unlimited users and devices

Fully offline

– Robust– Works in any venue– Does not load the network– Perfect for travellers

Crossplatform

Quick to integrate

“Integration took maybe 20 minutes”

Summary

Delivering location aware experiences

mikko@steerpath.com

Backup slides - In Finnish(sorry)

– Perustettu 2013– Majapaikka Espoossa– Julkisia referenssejä mm.

– Slush 2014– Grand Central Terminal metroasema New Yorkissa– Albright Knox museo (Buffalo, USA)– Aalto Open Innovation House

– B2B tuote mobiiliratkaisuihin: Steerpath

Miten?

1. Lisää CAD:iin paikannustietoAseta karttapohjaan

– Majakat– Seinät viivoina– Alueet– Reitit– Kohteet

Tieto kasataan yhdeksi paikannustiedostoksi

2. Asenna majakat

Grand central terminal - NYC

3. Ota osaksi mobiilisovellusta

– Pudota Steerpath osaksi sovellustasi

– Paikannustiedosto voi olla osana sovellusta ja päivitettävissä verkosta.

– Rajapinnat ovat samankaltaiset kuin GPS:n kanssa

“Integration applikaatiooni vei ehkä 20 minuuttia”

Mikä ihmeen majakka?

– Bluetooth 4.0 lähetin– Apple julkaisi 2013 iBeaconin

– iBeacon on tavaramerkki ja määrittely (ei tuote)– Mahdollistaa esim lukitusnäytöllä applikaation ikonin näytön

– Määrittelee kolme etäisyyttä: Jossain, lähellä, kosketusetäisyydellä.

– Google julkaisi Eddystone-määrittelyt kesällä 2015– Mahdollistaa esim. WWW osoitteen lähettämisen majakasta

– Majakkavalmistajat tukevat molempia

– Valmistajia on paljon– Tusinoittain eri malleja

– Useimmat paristo- käyttöisiä

– Kilpailu on polkenut hintoja– 2012: ~60e– 2015: ~15e

– Laatueroja merkittävästi– Muita eroja esim:

– Patterinkesto 2kk - 5v– Koko– Kiinnitysmekanismit

– Android versio 4.3 ja uudemmat– 50.1% maailman Android laitteista (Google, Maaliskuu 2015)

– iPhone 4S ja uudemmat– > 90% iPhoneista (Mixpanel, Maaliskuu 2015)– iBeacon ominaisuudet: iOS 7+

– Windows 10.0 puhelimille– Julkaistaneen 6kk sisällä– Ilmainen päivitys– Windows 8.1:ssä Bluetooth 4.0 mutta ei majakkatukea

Laitetuki

Delivering location aware experiences

mikko@steerpath.com