steelcase: love how you work
Post on 09-Aug-2015
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Rae Reinhart
Products
Target Audience
Businesses
Hospitals
Schools
Nurture Line
IDEA
BIG BIG
‘Create Your Space’-A digital app that
lets the consumer drag and drop the
furniture they want in their space.
VS.
Digital Campaign
• Visualization for the client• Optimization of space
• Understanding best products to use
Digital StrategyGoogle
AdwordsBudget:
$100,000/monthDuration: One Year
Social MediaBudget:
$40,000/yearDuration: Until ROI is not met (forever)
Email & Newsletters
Budget: $2,000/month
Duration: Until ROI is not met (forever)
Year Total: $1,264,000
1. Revenue Increase
2. Gaining Awareness
3. Increase Customer Return Rate
Benefits of Campaign
Target Audience:
Schools, Businesses, Hospitals
RecapBIG Idea:
‘Create Your Space’ a digital campaign that lets the consumer optimize their space by dragging and dropping Steelcase furniture into their virtual room.
Budget & Strategy: Google Adwords-- $100,000/Mo.
One Year Social Media-- $40,000/Year
Until ROI is not metEmail & Newsletters-- $2,000/Mo.
Until ROI is not met
Benefits of Campaign:
1. Increase Revenue
2. Gain Awareness
3. Increase Customer Return Rate
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