staying power…. · to personalize their lodging ... – 68% have difficulty finding what they are...

Staying Power….Staying Power….Staying Power….

The Power Of Insight….The Power Of Insight….The Power Of Insight….

2004 National Travel MONITOR2004 National Travel MONITOR

Insight # 1Insight # 1Demand for leisure travel services will exceed that for business travel servicesDemand for leisure travel services will exceed that for business travel services

2004 National Travel MONITOR2004 National Travel MONITOR

New airport security measures makebusiness travel a big hassle 37% ?

I am actively seeking ways to usenew technology in order to reducemy business travel in the future 35%

New airport security measures makebusiness travel a big hassle 37% ?

I am actively seeking ways to usenew technology in order to reducemy business travel in the future 35%

Attitudes Toward Business TravelAttitudes Toward Business Travel

20042004Agree:Agree:

†

2004 National Travel MONITOR2004 National Travel MONITOR

2004 National Travel MONITOR2004 National Travel MONITOR

2004 National Travel MONITOR2004 National Travel MONITOR

Insight # 2Insight # 2Technology will enable guests to personalize their lodging accommodations/experiences

Technology will enable guests to personalize their lodging accommodations/experiences

Agree: People should be free to look, dress and live the way they want whether others like it or not.

Agree: People should be free to look, dress and live Agree: People should be free to look, dress and live the way they want whether others like it or not. the way they want whether others like it or not.

76% 71% 74% 76%

1997 2001 2002 2003

2004 National Travel MONITOR2004 National Travel MONITOR

Breaking NewsBreaking News

Internet no longer viewed as the “perfect resource,” just very functional– 68% have difficulty finding what they are looking for– 76% find the amount of advertising a nuisance

But 38% of users willing to pay 20% more for customized products and services

Internet no longer viewed as the “perfect resource,” just very functional– 68% have difficulty finding what they are looking for– 76% find the amount of advertising a nuisance

But 38% of users willing to pay 20% more for customized products and services

2004 National Travel MONITOR2004 National Travel MONITOR

2004 National Travel MONITOR2004 National Travel MONITOR

The Hotel, My Hotel…The Hotel, My Hotel…

2004 National Travel MONITOR2004 National Travel MONITOR

Insight # 3Insight # 3The most “valuable” currency will be denominated in minutes and hours, not Dollars, Euros or Pesos

The most “valuable” currency will be denominated in minutes and hours, not Dollars, Euros or Pesos

2004 National Travel MONITOR2004 National Travel MONITOR

Agree: Life has become too complicated.Agree: Life has become too complicated.

63%63%

2004200454%1994

2004 National Travel MONITOR2004 National Travel MONITOR

Time PovertyTime Poverty

Agree: I feel like I don’t have enough time.

41%

Agree: I feel like I don’t have Agree: I feel like I don’t have enough time.enough time.

41%

2004 National Travel MONITOR2004 National Travel MONITOR

Email has increased average length of work day by one hour.

Email has increased average length of work day by one hour.

2004 National Travel MONITOR2004 National Travel MONITOR

Average Hours Worked/Year(2000)

Average Hours Worked/Year(2000)

1557

1605

1693

1720

1722

1904

0 500 1000 1500 2000

GERMANY

FRANCE

BRITAIN

ITALY

SPAIN

U.S.

Source: Organization For Economic Cooperation and Development, 2004Source: Organization For Economic Cooperation and Development, 2004

2004 National Travel MONITOR2004 National Travel MONITOR

Length Of VacationsLength Of Vacations

Extended (5+)Extended (5+)Extended (5+) 19%19%

Weekday (<4)Weekday (<4)Weekday (<4) 22%22%

Weekends (<4, Saturday stay)Weekends (<4, Saturday stay)Weekends (<4, Saturday stay) 59% ?59% ?

2004 National Travel MONITOR2004 National Travel MONITOR

“Share Of Clock”“Share Of Clock”

2004 National Travel MONITOR2004 National Travel MONITOR

Insight # 4Insight # 4More consumers will seek alternatives to conventional lodging accommodationsMore consumers will seek alternatives to conventional lodging accommodations

2004 National Travel MONITOR2004 National Travel MONITOR

Been There, Done ThatBeen There, Done ThatI WOULD WELCOME MORE NOVELTY AND

CHANGE IN MY LIFEAGREE65%

2004 National Travel MONITOR2004 National Travel MONITOR

CruisingCruising(Next Two Years)(Next Two Years)

48%48%

Interested:Interested: 20042004

2004 National Travel MONITOR2004 National Travel MONITOR

I Want My T/VO!I Want My T/VO!

Interested in purchasing vacation time during the

next two years.

Interested in purchasing vacation time during the

next two years.

Leisure Travelers

14%Leisure Travelers

14%

2004 National Travel MONITOR2004 National Travel MONITOR

Insight # 5Insight # 5Growing use of the Internet will alter guests’ planning and buying habitsGrowing use of the Internet will alter guests’ planning and buying habits

2004 National Travel MONITOR2004 National Travel MONITOR

Broadband AccessBroadband Access

11%

11%

15%

18%

18%

23%

26%

50%

57%

0% 10% 20% 30% 40% 50% 60%

ENGLAND

ITALY

FRANCE

GERMANY

SWEDEN

U.S.

JAPAN

CANADA

SOUTH KOREA

AMONG HOUSEHOLDS WITH INTERNET ACCESS

Source: Yankee Group, 2003Source: Yankee Group, 2003

2004 National Travel MONITOR2004 National Travel MONITOR

Internet/Online Usage(To Plan Some Aspect Of Travel)

Internet/Online Usage(To Plan Some Aspect Of Travel)

55%65%

69%

0%

10%

20%

30%

40%

50%

60%

70%

BUSINESS TRAVELERS

200220032004

2004 National Travel MONITOR2004 National Travel MONITOR

Internet/Online Usage(To Plan Some Aspect Of Travel)

Internet/Online Usage(To Plan Some Aspect Of Travel)

53%

57%

63%

48%

50%

52%

54%

56%

58%

60%

62%

64%

LEISURE TRAVELERS

200220032004

2004 National Travel MONITOR2004 National Travel MONITOR

Sources Used When Planning A VacationSources Used When Planning A Vacation

15%

8%26%

51%

Travel agentonly

Internet only

Travel agentand Internet

Neither travelagent norInternet

(Leisure Travelers)(Leisure Travelers)

21%29%

23%33%

56%38%

0% 20% 40% 60%

TRAVELAGENTS

SUPPLIERS

INTERNET

I GET THE BEST PRICES ON TRAVEL SERVICES FROM...

20022004

2004 National Travel MONITOR2004 National Travel MONITOR

Insight # 6Insight # 6Transparent pricing will amplify consumers’ growing vigilante spiritTransparent pricing will amplify consumers’ growing vigilante spirit

2004 National Travel MONITOR2004 National Travel MONITOR

Online Search:The Future Of Distribution

Online Search:The Future Of Distribution

New Attitude Toward BusinessNew Attitude Toward BusinessNew Attitude Toward Business

IT'S USUALLY NOT NECESSARY TO PAY FULL PRICE FOR MOST GOODS AND

SERVICES BECAUSE YOU CAN GENERALLY FIND THINGS ON SALE

AGREE92%

2004 National Travel MONITOR2004 National Travel MONITOR

Air Passengers By Carrier Type(2000 V. 2003)

Air Passengers By Carrier TypeAir Passengers By Carrier Type(2000 V. 2003)(2000 V. 2003)

64%

54%

16%22% 20%

24%

0%

10%

20%

30%

40%

50%

60%

70%

LEGACY CARRIERS LOW FARE CARRIERS REGIONAL CARRIERS

Source: U.S. Department Of Transportation, 2003.

2004 National Travel MONITOR2004 National Travel MONITOR

A Quid Pro Quo(For Business Travelers)

A Quid Pro Quo(For Business Travelers)

I try to earn more miles and pointswhenever I travel on business 49% ?

I try to earn miles and points whenever I purchase goods andservices other than travel 34% ?

I try to earn more miles and pointswhenever I travel on business 49% ?

I try to earn miles and points whenever I purchase goods andservices other than travel 34% ?

Agree: 2004Agree: 2004

2004 National Travel MONITOR2004 National Travel MONITOR

Yesawich, Pepperdine, Brown & Russell

www.ypbr.com

Yesawich, Pepperdine, Brown & Russell

www.ypbr.com