status of the car wash market ryko 1998 summer survey bob burke & wayne smith
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Status of The Car Wash Market
RYKO 1998 SUMMER SURVEY
Bob Burke & Wayne Smith
The Car Wash Market is Up!
• 90% Responded The Car Wash
Market Is Up!
• The Average Market Is Up 8%
• Last Year The Response Was up 6%
RYKO 1997 Summer Survey
The Car Wash Market is Up!
• 83% Responded The Car Wash
Market Is Up!
• The Average Market Is Up 8%
• Last Year The Response Was up 8%
RYKO 1998 Summer Survey
Menu Prices Are Up!
• 96% Said Menu Prices In Their Areas Are Up
RYKO 1997 Summer Survey
Menu Prices Are Up!
• 83% Said Menu Prices In Their Areas Are Up
RYKO 1998 Summer Survey
Monthly Revenue By Wash Type
T/F On Board Friction OnBoard
Conveyor$0
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
T/F On Board Friction OnBoard
ConveyorT/F Separate
Friction Separate
RYKO 1997 Summer Survey
+29%
+18%
+12%
+15%
+11%
Monthly Revenue By Wash Type
T/F
On
Board
US
2001 OB
T/F
Sep
arate Dry
US
2001 TP
Friction
On
Board
SG
XS
OB
Friction
Sep
arateD
ry
SG
XS
TP
Con
veyor
$0
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
T/F
On
Board
US
2001 OB
T/F
Sep
arate Dry
US
2001 TP
Friction
On
Board
SG
XS
OB
Friction
Sep
arateD
ry
SG
XS
TP
Con
veyor
RYKO 1998 Summer Survey
Monthly Wash Counts By Wash Type
T/F on Board Friction OnBoard
Conveyor0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
T/F on Board Friction OnBoard
ConveyorT/F Separate Dry
Friction Separate Dry
1997 RYKO Summer Survey
+27%+4% +29%
+3%
+30%
Monthly Wash Counts By Wash Type
T/F on Board Friction OnBoard
Conveyor0
500
1000
1500
2000
2500
3000
3500
4000
4500
T/F on Board Friction OnBoard
ConveyorT/F Separate Dry
Friction Separate Dry
1998 RYKO Summer Survey
-24%
Things Car Wash Operators Are Doing to Improve…..
• Better Signs and Menus
• Pay At The Pump
• Commissions
• Promotions
• New Equipment Options
• Improving the Appearance of the wash
• Increase the Price
• Brand Name Chemicals
• Adding Fast Food
• Fleet Sales
• Free With A Fill
• Going Conveyorized
• Better Maintenance
• Going Touch Free
• Tri-Foam Arches
• Charge For The Wash
• Going FoamBrite or Cloth
• Cashier Training
RYKO 1997 Summer Survey
Things Car Wash Operators Are Doing to Improve…..
• Promotions
• Better Signs and Menus
• New Equipment Options
• Increase the Price
• commissions
• Pay At the Pump
• Charge For The Wash
• Cashier Training
• Fleet Sales
• Improving the Appearance of the Wash Free With A Fill
• Going Conveyorized
• Better Maintenance
• Going Touch Free
• Tri-Foam Arches
• Going FoamBrite or Cloth
• Adding Fast Food
RYKO 1998 Summer Survey
Car Wash Operators Biggest Concerns
• Reliability
• Cost Of Operation
• Quality of Clean
• Damage
• Equipment Price
• Service
• Speed
• Customer Perception
• Competition
• Equipment Type
• Options• Revenue• Reclaim• Warranty• Appearance• Response Time• Equipment Life• Installation Costs
RYKO 1997 Summer Survey
Car Wash Operators Biggest Concerns
• Damage
• Reliability
• Cost of Operation
• Quality of Clean
• Equipment Price
• Service
• Speed
• Customer Perception
• Competition
• Equipment Type
• Options• Revenue• Reclaim• Warranty• Appearance• Response Time• Equipment Life• Installation Costs
RYKO 1998 Summer Survey
At What Level Of Gasoline Volume Do You Recommend….
No Car Wash Friction Conveyor0
50000
100000
150000
200000
No Car Wash Friction ConveyorT/F SeparateDry
RYKO 1997 Summer Survey
Gallons Per Month
Wash Type
At What Level Of Gasoline Volume Do You Recommend….
No Car Wash Friction Conveyor0
20000
40000
60000
80000
100000
120000
140000
No Car Wash Friction ConveyorT/F SeparateDry
RYKO 1998 Summer Survey
Gallons Per Month
Wash Type
What Is the Average “Cents” Per Wash by Equipment Type?
MonarchII
Voyager II Conveyor$0.00
$0.10
$0.20
$0.30
$0.40
$0.50
$0.60
$0.70
MonarchII
Voyager II Conveyor
CentsPer Wash
Equipment Type
RYKO 1997 Summer Survey
What Is the Average “Cents” Per Wash by Equipment Type?
Monarch II US 2001 Voyager II SoftGloss Conveyor$0.00
$0.10
$0.20
$0.30
$0.40
$0.50
$0.60
$0.70
$0.80
Monarch II US 2001 Voyager II SoftGloss Conveyor
CentsPer Wash
Equipment Type
RYKO 1998 Summer Survey
...Expect a 23% Increase When Adding Pay At The Pump
• Average Response was
23% Increase
• 47% Of Car Wash Sites
have Pay At The Pump
RYKO 1997 Summer Survey
...Expect a 25% Increase When Adding Pay At The Pump
• Average Response was
25% Increase
• 58% Of Car Wash Sites
have Pay At The Pump
RYKO 1998 Summer Survey
Do Long Lines Affect Revenue?
76%24%
YesNo
RYKO 1997 Summer Survey
Do Long Lines Affect Revenue?
90%
10%
YesNo
RYKO 1998 Summer Survey
Charge For Wash Market?
90%
10% YesNo
RYKO 1977 Summer Survey
1996 Response was 89%
90% Charge For The Wash
Charge For Wash Market?
13%
87%
YesNo
RYKO 1998 Summer Survey
1997 Response was 90%
87% Charge For The Wash
Are Operators Looking For Greater Speed?
92%
8%
Yes No
RYKO 1997 Summer Survey
Are Operators Looking For Greater Speed?
93%
Yes No
7%
RYKO 1998 Summer Survey
Average Car Wash Menu Prices
Monarch II Voyager II Conveyor0
1
2
3
4
5
6
Monarch II Voyager II Conveyor
Good
BetterBest
1997 RYKO Summer Survey
Average Car Wash Menu Prices
Monarch II Voyager II SoftGlossXS
Conveyor0
1
2
3
4
5
6
7
Monarch II Voyager II SoftGlossXS
Conveyor
Good
BetterBest
1998 RYKO Summer Survey
Are Industry Sales Increasing?
100%
0% YesNo
12% UP
1996 Response was up 16%
RYKO 1997 Summer Survey
Are Industry Sales Increasing?
YesNo
15%
85%
85% UP
1997 Response was up 12% RYKO 1998 Summer Survey
Are Equipment Prices Increasing?
19%
81%
Yes
No
1996 Response was 84% Yes
RYKO 1997 Summer Survey
Are Equipment Prices Increasing?
91%
9%
Yes No
1997 Response was 81% Yes
RYKO 1998 Summer Survey
Is Competition Getting Stronger?
100%
0% Yes
No
100%
1996 response was 100%
RYKO 1997 Summer Survey
Is Competition Getting Stronger?10%
90%
Yes
No
90%
1997 response was 100%
RYKO 1998 Summer Survey
Thank You!
RYKO 1998 Summer Sales Meeting
Bob Burke & Wayne Smith
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