stats to get your boss caring about reviews and ugc

Getting frustrated trying to convince your boss why you spend time on all this review “stuff”?

Frustration…

Frustration… BE GONE.

These sweet stats can help you make your case.

1 . 81% of all travel reviews are positive

(So, the more reviews a hotel has,

(So, the more reviews a hotel has, the less weight a negative review carries)

2. Hotels that respond to guests average 147% more reviews

MORE REVIEWS And remember…

MORE REVIEWS =

BETTER SCORES

And remember…

MORE REVIEWS =

BETTER SCORES =

BETTER RANKS

And remember…

MORE REVIEWS =

BETTER SCORES =

BETTER RANKS (it is part of TripAdvisor’s

rank algorithm)

And remember…

3. 71% of travelers think that management responses are important.

with%a%1%%increase%in%TrustScore,%a%hotel’s%

average%daily%room%rate%increases%about%4.6%.%

As%it%turns%out,%guests%are%willing%to%pay%more%

for%a%hotel%with%a%beAer%reputaBon.%So…

with%a%1%%increase%in%TrustScore,%a%hotel’s%

average%daily%room%rate%increases%about%4.6%.%

As%it%turns%out,%guests%are%willing%to%pay%more%

for%a%hotel%with%a%beAer%reputaBon.%So… you need to be

RESPONDING

with%a%1%%increase%in%TrustScore,%a%hotel’s%

average%daily%room%rate%increases%about%4.6%.%

As%it%turns%out,%guests%are%willing%to%pay%more%

for%a%hotel%with%a%beAer%reputaBon.%So… you need to be

RESPONDING (check out our guide to management responses here)

4. Hotels that respond to reviews average 6% higher scores (and higher scores = more bookings)

Yet only 32% of hotels are responding to reviews

STAND OUT

STAND OUT (and improve scores)

STAND OUT (and improve scores)

BY LISTENING AND RESPONDING TO TRAVELERS

5. With a 1% increase in TrustScore, a hotel’s ADR increases about 4.6%

As it turns out, guests are willing to pay more

As it turns out, guests are willing to pay more for a hotel with a better reputation

Reviews and reputation are incredibly important for…

Reviews and reputation are incredibly important for… higher scores,

Reviews and reputation are incredibly important for… higher scores, better visibility

Reviews and reputation are incredibly important for… higher scores, better visibility and more revenue

So unless you have a surplus of cash that you don’t know what to do with,

focus on your reviews

and reputation

focus on your reviews

and reputation

(you can thank us later)

About TrustYou TrustYou’s% Mission% is% to% posiBvely% influence%

travelers’% decisions.% We% know% that% customers%

digest% and% leverage% lots% of% opinions% to% make%

good% choices,% and% we% are% passionate% about%

beAer% travel ,% tourism% and% hospita l i ty%

experiences.% Since% 2008,% TrustYou% has% set% the%

standard%for%online%reputaBon%management%with%

soluBons%for%hotels,%restaurants%and%desBnaBons%

to% analyze% online% reviews,% tweets% and% posts%

across%the%social%web,%to%gather%trusted%reviews%

directly% from% its% customers,% and% to% use% the%

authenBc% conversaBons% to% successfully% market%

online%reputaBons.%

%

We% also% offer% hoteliers% free% survey% soluBons% to%

gain% more% reviews% and% push% them% to% sites% like%

TripAdvisor,% as% well% as% markeBng% tools% like% the%

TrustScore.% Learn% more% about% us% here:%

www.trustyou.com% or% contact% us% for% a% free%

demo.%