state of publications
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State of Publications
16 January 2014SciTech 2014National Harbor, MD
State of Publications
• 2013 Year in Review Journal and Book Statistics
Financial Report
• 2014 Glimpse Ahead FY14 Budget
Current Sales Activities
2
3
FY13 Financial Review for AIAA Journals
• Key Indicators• Financials
Revenues Expenses Net Margin
4
Key Indicators: Institutional Subscribers
• Institutional subscribers increased 4.7% from September 2012
* Data based on September 2013 Actuals
FY09 FY10 FY11 FY12 FY130
500
1000
1500
2000
2500
3000
3500
728 767 780 724 741
466 483 492 470 492
504 503 536494 513
408 415 435401 423
414 424436
403447
332 343353
334363
121131
146
143131
JAISJTHTJSRJPPJGCDJAAIAAJ
Institutional Subscribers
5
Key Indicators: Member Subscriptions
FY09 FY10 FY11 FY12 FY130
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
985752 755 589 678
776
547 516500
529
826
633 596578
577
618
492 489
387406
853
721 681
549589
250
222196
155175
181
144148
103106
JAISJTHTJSRJPPJGCDJAAIAAJ
Member Subscribers
6
Key Indicators: Geographic Breakdown
• In FY13, domestic subscribers accounted for 58% of total subscriptions, a continued decrease from previous years.
* Data includes Member and Institutional Subscribers
FY09 FY10 FY11 FY12 FY130%
20%
40%
60%
80%
100%
120%
67% 63% 63% 61% 58%
33% 37% 37% 39% 42%Non U.S. Domestic
Geographic Subscriber Breakdown
Subscription Mix by Format Type – Revenue in $M
7• The trend toward “Online Only” products continued into FY13.
FY09 FY10 FY11 FY12 FY13 $-
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
$4,500
$1,339 $1,168 $1,196 $1,059 $1,073
$955 $869 $851
$721 $624
$1,212 $1,482
$1,821 $1,906 $2,127
OnlineBoth
Subscriptions by Type - Revenue $M Institutions + Members
Subscription Mix by Format Type
8• The trend toward “Online Only” products continued into FY13.
FY09 FY10 FY11 FY12 FY130%
20%
40%
60%
80%
100%
120%
38% 33% 31% 29% 28%
27%25%
22%20% 16%
35%42% 47% 52% 56%
OnlineBothPrint
Subscription Revenue Mix %Institutions + Members
9
Subscription Rates: Institutions
• Since FY07, subscription rates have increased 5-6% each year. • FY14 Online Rates:
AIAAJ: $2,050 JA: $1,125 JGCD: $1,145
JPP: $1,235 JSR: $1,065 JTHT: $900
JAIS: $470
• Rates for Members have not changed since FY07. They are currently price at almost a 95% discount from list price (on average)
FY09 FY10 FY11 FY12 FY13 FY140
500
1000
1500
2000
2500
AIAAJJAJGCDJPPJSRJTHTJAIS
Institution Subscription Rates
Revenue Trends by Source
10• Institutions continue to generate 82% of all Journals revenue in FY13.• Members generated 4% of revenue
FY09 FY10 FY11 FY12 FY13
-$1,000,000
$0
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
Other
Transactional
Archives
Page Charges
Institutions
Members
Journals Revenue Breakdown by Source
11
Revenue Trends by Journal by $
FY09 FY10 FY11 FY12 FY13
(1,000,000)
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
PSJ
Archives
JAIS
JTHT
JSR
JPP
JGCD
JA
AIAAJ
Revenue Breakdown by Journal
12
Revenue Trends by Journal by %
FY09 FY10 FY11 FY12 FY13
-20.0%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
120.0%
35.1% 36.5% 33.5% 35.1% 36.7%
13.4% 13.3%12.5% 14.2% 13.2%
14.4% 13.6%14.6% 12.6% 14.1%
12.1% 12.2% 12.7% 11.0% 12.1%
11.4% 11.7%10.3% 11.8%
11.4%
6.8% 6.3%7.5% 6.9%
7.2%1.4% 1.5% 1.4% 1.5%
1.5%5.1% 4.7% 7.2% 6.2% 3.9%
PSJArchivesJAISJTHTJSRJPPJGCDJAAIAAJ
Revenue Breakdown by Journal as a Percentage
13
Direct Expenses
Category IncludesFirst Copy Outside production costs
Peer Review Honoraria, EIC expenses, software (e.g. S1)
Print Paper, printing, postage, color offset
Miscellaneous Promotion, staff travel, committee expenses, training, supplies
Vendors Sales, Turpin, Atypon, SalientContent, OTI, AgencyQ
FY09 FY10 FY11 FY12 FY130
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
Direct Expense Breakdown
Vendors
Misc
Peer Review
First Copy
Direct Operating Margin
14
• Direct Operating Margin = Revenue less Direct Expenses• FY13 saw an 5% decrease in DOM from FY12 due to higher
expenses
FY09 FY10 FY11 FY12 FY130
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
Journals Direct Margin$
15
Putting It All Together…Net Margin
• FY13 saw a 5% decrease in net margin over FY12
FY09 FY10 FY11 FY12 FY13$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000Journals Net Margin
FY13 Financial Review for Books
• Key Indicators• Financials
Revenues Expenses Margin
16
17
Book Sales
• In FY13, Net Books Sold increased 6% over prior year but have declined 24% since FY10
FY10 FY11 FY12 FY130
5000
10000
15000
20000
25000
Net Books Sold
18
Sales Mix
• Since FY10, the average mix of net Books sold by series is:
Education: 58% Progress: 14% Library of Flight: 28%
FY10 FY11 FY12 FY130%
10%20%30%40%50%60%70%80%90%
100%
Unit Sales Mix
Library of FlightProgressEducation
19
New Books Published
• In FY13, 14 new books were published: Education: 8 Progress: 1 Library of Flight: 6
FY10 FY11 FY12 FY130
2
4
6
8
10
12
14
16
New Books by Series
Library of FlightProgressEducation
20
Reprints Published
• Of the 7,305 units reprinted in FY13, the breakdown by series is: Education: 68% Progress: 8% Library of Flight: 24%
FY10 FY11 FY12 FY130
10
20
30
40
50
60
Reprinted Titles
# of
Titl
es
21
Revenue Trends
• Overall revenue increased by 7% in FY13 over prior year, with Progress experiencing a 6% increase in sales, Education increasing 6%, and LOF increasing 16%
FY10 FY11 FY12 FY130
200,000 400,000 600,000 800,000
1,000,000 1,200,000 1,400,000 1,600,000 1,800,000
Books Revenue by Series
Library of Flight
Progress
Education
$
22
Direct Expenses
• Direct expenses include costs for printing, reprinting, freelance editors, outside production, shipping, promotion and royalties
• Overall, books direct expenses declined 10% in FY13 from prior year
FY10 FY11 FY12 FY130
100000200000300000400000500000600000700000800000900000
1000000
Books Direct Expenses
PSC
eBookExp
Library of Flight
Progress
Education
$
23
Direct Margin
• Direct Operating Margin = Revenue less Direct Expenses (excludes labor and allocations)
• Overall in FY13, Books generated a positive direct margin of $561K, which is 42% higher than in FY12
• The Publications and Service Center (PSC), eBooks, and Books Process are expense accounts supporting sales and maintenance activities for the Books
FY10
FY11
FY12
FY13
(200,000)
0
200,000
400,000
600,000
800,000
1,000,000
Direct Margin by Series
Books Process
eBookExp
PSC
Library of Flight
Progress
Education
VP Publications FY14 Budget
• Budgeted FY14 Revenue: $5,852,496 Journals: $4,456,595 Books: $1,338,901 Licensed Content: $50,000 Int’l Publications: $7,000
• Budgeted FY14 Expenses:$2,509,022 Journals: $1,575,801 Books: $933,221
• Budgeted Direct Operating Margin: $3,343,474
24
Current Sales Activities
• In Summer of 2013, AIAA partnered with Publishers Communications Group (PCG) and Accucoms to be AIAA’s sales force for subscriptions, archive sales in Journals and Meeting Papers and ebooks Native languages Cultural nuances Updates/understanding Government purchasing practices and policies Awareness of AIAA as an organization
• PCG represents AIAA in the North, Central and South America• Accucoms represents AIAA in Europe, India, and the Middle East/North
Africa• AIAA continues to see sales growth in Asia from our non-exclusive
agents, iGroup
25
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