startupcamp basel: rapid prototyping & user testing

Discover problems early on

Agenda

• About us• UCD - User Centred Design• Prototyping• User Testing

• Recruit Test Users• Conduct User Test

• RememberTheName• 58rocks GmbH• BS Computer Science and MAS HCID• PM at Doodle AG

Reto LämmlerEntrepreneur, Interaction Designer

• namics AG• Startup Cassiber AG• MAS HCID (in progress)

Rahel VilsWeb & User Interface Designer

UCD - User Centred Design

„The central premise of user centred design is that the best designed products and services result from understanding the needs of the people who will use them.“

Design Council

UCD - User Centred Design

INTERACTION DESIGN

Requirements EngineeringUnderstand the user and the environment

• Interviews (Stakeholders & Users)• Contextual Inquiry

(observe the user in the environment)

• Consolidation of the findings• Modelling of Personas and

Scenarios

ConceptBrainstorm and scribble

• Goal of iteration• Which requirements to evaluate• Define information architecture• Scribble interaction concepts

PrototypingSimulate the user experience

• Develop prototype• LoFi to HiFi• Paper prototype• Interactive prototype

EvaluationTest the prototype

• Write test scripts• Recruit test users• Conduct user test• Analyze results• Plan next iteration

ImplementationBuild a solid interaction concept

• Finetune visual design• Handover to engineering• Observe implementation• Launch

PrototypingLoFi to HiFi

User TestingTest prototype with users

Testing methods

• Hallway Testing • Expert Review• In-House User Test• Remote User Test• Usability Lab

Hallway Testing (LoFi)

In-House User Test (LoFi/HiFi)

Remote User Test (HiFi)

Usability Lab (HiFi)

Recruit Test UsersFind people fitting the personas

Recruiting

• Use In-House user database• Use Facebook or Craigslist Ads• Order from market research company

Recruiting Challenges

• Time consuming and expensive• Unreliable testers (no shows)• Always ending up with same people (or friends)

Conduct Users TestDiscover problems early on

Best practices

• Do a dry run test• Mention that prototype and not user is tested• Ask test user to think aloud• Only one person moderates• Another person takes notes• Don‘t be suggestive• Follow up question for everyone

Do you think, you will try any of this in the future?

Thanks for testing!www.testingtime.ch

• www.usertesting.com• www.solidifyapp.com• www.balsamiq.com• www.axure.com• www.testingtime.ch • foundation.zurb.com

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