starting the collaboration coversation david coleman managing director collaborative strategies,...

Starting the Collaboration Coversation

David Coleman

Managing Director

Collaborative Strategies, Inc. November 13, 2012

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• Founder and managing director of Collaborative Strategies, Inc

• Author: of 4 books on collaboration

• Speaker. blogger, article and column writer, industry analyst (Collaboration)

• Industry Analyst for 20 + years. Consulting and advisory services:Help end-user organizations using collaborative tools to spend less and get more.

• davidc@collaborate.com

• E-letter (once a month) http://www.collaborate.com/prod-2/node/287/webform

davidc@collaborate.comwww.collaborate.com

Twitter = @dcoleman100Skype: ddcoleman+1-650.342.9197

David Coleman

Agenda

• What is Collaboration?

• Why is it important?

• How to talk to organizations about it?

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What is “Collaboration?”

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Collaboration

Cooperation

Coordination

Communication

Conversation

Level of purpose or Goal

Low

High

Level of Commitment HighLow

5

PeoplePeople ProcessProcess

TechnologyTechnology

S&OPS&OPTeamTeam

20%

80%

Holistic Collaboration

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Space

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Why is Collaboration Important? (now)

• Companies getting new younger employees are under pressure to change their social infrastructure and applications

• The role of IT is changing

• The nature of organizations is changing

• The technology is changing

• Ways of doing business are changing

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The Story of the Sad CEO

• Logitech, a few years ago

• Meeting with CEO, sad about lunch

• Gets beat up for old (Notes) infrastructure

• New hires stay 6 months, and then go join their friends on a better infrastructure

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IT has Less Hold on the organization

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Future work organization

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Core group > 100 includes:Company ManagementR&D managementOperations managementMarketingOutsourced:

SalesITHRSupply chain

BYOD

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Victors and Spoils

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• Thought the Harley Davidson account would be cool!

• Turn business on its head

• Crowd sourced ad and design ideas

• Requested a meeting with Harley VP

• Showed ideas – “In one hour they have shown me more than I see from my last agency of record” They got hired!

Starting the New Collaboration Conversation

• Are you using the right collaborative tools?• What about mobile collaboration?• Do you know how collaborative your organization

is?• How do you determine if your employees are

collaborative?• Who makes the decisions?• Where to start?

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Are You Using the Right Collaborative Tools?

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Technology

Culture Economics Politics

Score(1-10)

Weight 1 2 3 4

Subtotal

Total

TCEP - Collaboration AssessmentHandout (exercise)

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1. Sales & marketing (proposal development)

2. Customer service/support (exception handling)

3. R&D (new product development)

4. Value network management/relationships with external organizations, DPM, and project management (exception handling)

5. Training (internal and external)

6. Decision support/crisis management

Where to Start?

Critical Processes with Collaborative Leverage

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What’s Next?• Does your client(s) need this conversation?

• Are they unhappy with current collaboration technologies they are using?

• Are they contemplating a change (Google Apps)?

• Rather than sell technology… sell a solution!

• Strategy, technology, implementation

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How do we work together?

• Ideal client: mid-sized org., little IT, lots of new employees, old infrastructure, moving to Google Apps?

• Sell the a Collaborative Strategy, not tools

• Referrals – 10% finders fee, 20% help do the deal

• Partnerships- work with you: sub-contractor, partner, independent advisor? You name the relationship!

• Free Consultation! Put your cards in the bowl. drawingFree Signed Book on “42 Rules for Successful Collaboration!”

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Contact information- David• davidc@collaborate.com• dcoleman100@gmail.com• @dcoleman100 on Twitter• LinkedIn Profile

http://www.linkedin.com/profile/view?id=4552&trk=tab_pro

• +1 650-342-9197 (office)• +1 415-867-9930 (cell)

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