starting & growing a drupal based business- 6 valuable lessons i have learned

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Starting & Growing a Drupal-based Business6 Valuable Lessons LearnedBy: Dave Terry

Drupalcamp Florida April 20, 2013

Background

● Entrepreneur ● Lover of all things sales and marketing● Partner at Mediacurrent - 30+ person team● Primary organizer of DcATL, ADUG since 2008● Drupal/OSS evangelist

#6

The More You Give

The More You Will Get Back

Complimentary Service Providers

Wedding List

hostingproviders

The Drupal community

Drupal Give

#5

Listen to Your Employees &

Customers

Communication/feedback is desirable

Job security/peace of mind

open strategy/vision

Challenge/variety is welcomed

Is innovation fostered?

Is my voice being heard?

What havewe heard?

Is Innovation fostered? Can I work on things I like doing?

Iron sharpens Iron

● Polled a cross-section of 12 customers (2013)● Independent feedback is key (unfiltered)● Perception is reality

#4

Create Scalable Processes

Mediacurrent Library

#3

Positioning and a Singular Focus are Critical

● 200+ Blog Posts● 35+ Industry Presentations● 4 Whitepapers / weekly webinars● 45 Drupal Events Organized ● ADUG, Drupalcamp Atlanta, and● Atlanta Drupal Business Summit● Average Drupal Experience:

5+ years

Drupal Experts

● Primary organizer of the AtlantaDrupal Business Summit & Drupalcamp Atlanta

● Over 600 Drupal enthusiasts from across the Nation

● Largest Drupal event on East coast

Drupal Experts

● Serves every kind of destination● Serves every kind of traveler● Offers every class of service● Operates every kind of aircraft

Unprofitable for most of the past decade and recently emerged from bankruptcy.

● Serves only well-traveled destinations● Serves one kind of traveler (leisure)● Offers only one class of service● Operates only one kind of aircraft

Profitable every year since they started in business 20 years ago.

● Serves organizations that need Drupal● Singular focus on one CMS● Offer world-class customer service● Operates to constantly improve

processes & contribute back to the open-source community

Profitable every year since we started in business 6 years ago.

● Serves only well-traveled destinations● Serves one kind of traveler (leisure)● Offers only one class of service● Operates only one kind of aircraft

Profitable every year since they started in business 20 years ago.

#2

Keep Sales Ahead

of Delivery

Accountability

#1

Culture should always be #1

The 4 C's

Thank You!

Questions?

@Mediacurent Mediacurrent.com

Dave.Terry@mediacurrent.com

slideshare.net/mediacurrent

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