startersquad business plan

StarterSquad

Supporting start-ups with coding, competence and capital

B-Learning Platform

BHAG “big hairy audacious goal”

Objective

“Launch of 25 New Internet Startups in the coming 5 years with a minimum 60% success1 rate applying Lean Startup principles”

1 - Success = ROCE at least 60%, cash flow positive, profitable

More Startups -> Lower Risk

B-Learning Platform

The Squad

6Dia Improving

Performance 11/11/13

Excellent team of developers, "designers and business people "with a track-record in launching successful Internet Startups

B-Learning Platform

Idea

The Squad + ecosystem

Coders

Designers Marketeers

Business coaches

Tier 1 – network of freelance specialists for projects (legal, accounting, IP, …)

Tier 2 – ecosystem of supporting �organizations (business schools, investors, recruitment agencies).

The Squad – core team of professionals supporting existing start-ups and launching new ventures (execution ability & track record are key)

ecosystem

Network

Innovation Funnel

coding competence

Proof of concept

Minimum Viable Product

Beta release

capital

5K euro

25K euro

50-100K euro

Technology�Feasibility

Scan

Business Viability

Scan

MVP Validated Learning

New Venture ??? euro

β β

Pillars of Success

Coding Competence Capital

Or just hire us for coding

Or just hire us for�capability development

Or just have us on board as investors

•  Distributed development team with proven track record

•  Design, Front-end & �Back-end development

•  Familiar with Lean Startup,�SCRUM & Agile

•  Network with specific�expertise (e.g. machine �learning, social media)

•  Small virtual teams with�weekly chunks development�capacity

•  Working on Startersquad Capacity Unit basis

•  Business Development �team with track record

•  Marketeers (B2C, B2B), �Sales & Business �Administration

•  Familiar with Startup �Marketing

•  Startersquad Accelerator�Programme

•  Workshops: Lean Startup,�Business Models, �Corporate Identity, �One-Page Business Plan.

•  Business Coaching •  Market Research •  Recruitment & Training

•  StarterSquad Investment�Fund

•  Stage A investment fund targeting MVP stage

•  Stage B investment options targeting beta + venture

•  StarterSquad Fund�Management (2% year)

•  Pre-investment Screening�via Investment Board

•  Startup Dashboard managing progress

B-Learning Platform

Organization

StarterSquad Structure

StarterSquad Investment Fund BV

Investors

Startups

StarterSquad Cooperation

StarterSquad BV

(Freelance) Developers

owns

develops

dividend

buys development

capacity

employs

manages

Making SSQ successful

For the succes of Startersquad the following is critical: ü Growing the Startersquad cooperation with technical and business

development talent ü Setting up activities and channels for Dealflow in Startup ideas,

individual founders, and founding teams (quantity & quality) ü Cultivating the Startersquad vision and brand (storytelling,

presentations, blogging) ü  Establishing a quality Network of Investors (angels for stage A/B &

VC’s for stage C) ü Setting up a Crowdfunding platform for securing stage B funding for

Startups

B-Learning Platform

Investment & Finance

Dia

Investment Fund setup

Phase Description Typical size per Startup

Stage A Fund (325K euro)

25K committed capital per investor (max. 12 investors) + 25K by founders (3 investors)

25K euro for Minimum Viable Product (limited risk)

Stage B Funding

Spin-offs of Stage A remain % ownership of investment fund + additional financing via Investors pool & Crowdfunding (25-50%)

150 – 500K euro

Stage C Funding

Venture Capital 1 mln+ euro

Dia

Startup Examples

Story-based crowdbuying platform, 3 clients with 80+ product sources (20K stage A need)

Learning Passport for Primary School children, 10 schools participating with 2.500 – 5.000 children "(20K stage A need)

Creating beautiful Baby photobooks from your Phone 2.000 App downloads (stage B funding needed)

Virtual Network Academy based upon MOOC-principle "for online IT & Business Education (stage A funding "needed)

Dia

Ask & Offer

20K euro investment in Startersquad Investment BV (6,67% stake) Willingness to mobilize your network for Startersquad success Investment Board seat + Monthly Briefing & Quarterly meetings Optional: coaching of Startups Taking part in the most exciting entrepreneurial journey you can think of

Part Description

ASK ü  25K investment per participant (15K initial, 10K committed).

ü  Mobilizing your network to make StarterSquad (investments) a success.

ü  Offering your expertise for Startup coaching.

OFFER ü  6.67% stake in the StarterSquad Investment Fund BV ü  Voting Rights in initial filtering of Startup deal flow ü  Investment Board seat (limited number) ü  Access to monthly briefing calls & quarterly pitch fire +

drinks ;-)