start up chile - 7 bootstrapping tips

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Bootstrapping Bootstrapping

Your MarketingYour Marketing

Presentation inspired by:

Shonika Proctorteensrule@renegadeceos.com

+569 6 622 0678

Marketing is…….

What is marketing?

mahr-ki-ting]

–noun

the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.

That was then….

target marketing salesperson is in control

hard sellmass marketing

broadcastinglaw of attraction

This is now! (:

Social media has

transformed the marketing landscape

• The customer doesn’t care about you until they know that you care about them – They can be your best salesperson or worst competitor.

• Sales has evolved from prospecting to relationship building – ‘microcasting’

• The customer has control of the relationship not the ‘salesperson’ – ‘Law of Acceleration’

Marketing is a social evolutionary exchange….

Tip #1: Serve as an industry

resource (one industry, one site)

The fastest way to get attention isThe fastest way to get attention is

to give it.to give it.

Tip #2. Leverage Social Media

Tip #3. Use ‘popular’ keywords in your titles – video, bio, articles

• Use commonly searched terms

• Celebrity names tied to a story

• Name of your company/product

• Use popular keywords in video titles, articles, press releases and bio of social networking pages

* RESOURCE * google.com/trends

Tip #4: [Fill in the blank] Weekly

“The Marketing is More Important than the Mastery.”

• Posterous.com (integrated blogging tool) –Resource: google.com/alerts

• Facebook Fan Page (3rd largest country in the world)

• Dipity.com (dynamic timelines)

• Video Blogging (Flip Camera)

Tip #5 Repurpose Content

Tip #6 Build an Opt-In List

Tip #7: Get Clients Now!

Written by C.J. HaydenWritten by C.J. Hayden

Girl Wired InGirl Wired In

Twitter: @teenbizcoach

Facebook/Linkedin: shonika.proctor

Email: teensrule@renegadeceos.com

Web: TeenEntrepreneurBlog.com

Gracias!

www.startupchile.org