starling presentation: workplace gender equality through the lens of fatherhood

#dads4daughters AnnieAuerbachCo-Founder

GenderEqualityintheworkplacethroughthelensoffatherhood

WEKNOWTHERE’SAPROBLEM

TherearemoremencalledJohnthanwomenleadingFTSE100companies

Genderpaygapwon'tcloseuntil2069

BUTWEALSOKNOWWOMENAREGOODFORBUSINESS.

THINGSWILLGETBETTER,WON’TTHEY?

NOTWHILEWEFOCUSON

THEBIG&OBVIOUSANDIGNORE

THEUNCONSCIOUS&HIDDEN

75%associatemanwithwork&womanwith

family

Children'stoyadvertsonBritishTVanalysedin2015

Girlsstarttoseethemselvesaslessinnatelytalentedthanboysdowhentheyareonlysixyearsold

Fastforward8years,morethanonein

threeteengirlssufferfromanxietyor

depression

A"slow-growingepidemic"

HOWISTHISIMPACTINGHERINTHEWORKPLACE?

CAREERVERTIGO

After2yearsinthejob“women’saspirationlevelsdropbymorethan60percent...withonly16percentofwomen

stillthinkingtheycanreachexecutiveroles”.

Workingcultureisoutofstepwithnewmasculinity

Only7%ofmenaroundtheworldcanrelatetothe

waythemediadepictsmen

1%ofmenhavesofartakenupsharedparentalleave

WQWE

PROGRESSDOESN’TJUSTHAPPEN.QUITETHEOPPOSITE.

1981

TODAY

“Whenyou’rethefatheroftwodaughters,youbecomeevenmoreawareofhow

genderstereotypespervadeoursociety.Youfeeltheenormous

pressuregirlsareundertolookandbehaveand

eventhinkacertainway.”

“I'vesaidifIvanka weren'tmydaughter,perhapsI'dbedating

her”

WQWE

ANEEDTOBEVIGILANTTOSURFACETHEUNCONSCIOUS

My3recommendations

1.Weneedtothinklikeadad,andmaketheworldfuture-proofforourdaughters

Asthefatheroftwoteenagegirls,Iam

extremelyconcernedaboutthiskindof

advertisingwhichcandemeanwomen,andmakethemashamedof

theirbodies.Itishightimeitcametoanend.

“

”

2.Weneedtomakeparentinganassetintheworkplace,notanAchillesheel

• Tolerance• Negotiation• Empathy• Nurture

• Resilience

3.Weneedtoseediversityasaroutetocreativityandinnovation

1983OXOadFatherhood=• Bread-winner• Protector• Stability• Safety

Womenover40aremorelikelytobecomemothersthanteenagegirlsforthefirsttimesinceWorldWar

ll

35%ofhouseholdsintheUKhaveonepersonliving

inthem

Oneinfourover50shavegrown-upchildrenlivingat

home

Theworldhaschanged…Anewcontextforfatherhood

HaveHerBackEnableherCollaboratewithherAdvocateonherbehalf

Newroleofthefather?

THANKYOU!AnnieAuerbach,Co-founderStarlingannie@starlingstrategy.co.uk@annieauerbach