starlight children's foundation - donor journey case study
Post on 09-Feb-2017
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DONOR JOURNEY
CASE STUDY
1. What it means to be donor
centric at Starlight
2. Regular giving donor journey
Fundraising
CEO
Supporter
Care
Finance
Brand/
Marketing
Internal buy in
DONO
R
How we speak to
donors
Listening to their feedback
Respecting
communication preferences
Showing the impact of their
support
Thanking always
Positivity
How it works
Tracking and improving
The impact
2% reduction in 12 month attrition.
$200K worth in saved funds!
Next steps
Regular Giving
Tailored journeys
Single Giving
Journey
THANK YOU!
LinkedIn: Madeleine Nance
madeleine.nance@starlight.org.au
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