star trek marketing activities

• Starring Chris Pine and Zackery Quinto.

• Directed by J J Abrams

• Produced by J J Abrams and Damon Lindelof

• Distributed by Paramount Pictures

• Budget: $150 million

• Box office: $385.7 million

• The first teaser trailer was released in Jan 2008

• “This is not your father’s star trek”

• “ I’m not a Star Trek fan”

• Expandable 728*90 ad featured 360 degree revolving

recreation of The Enterprise.

• Visual and audio effects.

• The release date was moved for better promotional

activities

• Avatar Labs, Hollywood’s most successful movie

marketing agencies.

• Take over of MTV and VH1 website

• The contents of the website being sucked into warp wake

of the enterprise.

• Attract younger generations.

• Paramount lined up 80 partners around the world.

• Marketing partners spent $100 million to run a worldwide

campaign to promote the sequel.

• Major partners are Microsoft, Acer, Mazda, Esurance and

Budweiser.

• It’s a first time Acer and Microsoft have promoted a

movie.

• Microsoft added ‘Klingon’ language to the Bing online

language translator.

• Star trek app was also released for windows devices.

• Released Star Trek game for Xbox 360 and windows PC.

• Significant advertisement was also done in MSN website

• A car insurance company

• Conducted a contest and winners

were sent to U.S Premiere show of

the movie.

• Cash prize of $2500

• Also we can download posters,

behind the scene videos etc.

• Cadbury- Crunchie blast ice cream- U.K

• Fisherman’s Friend- candy brand-

Germany

• Celio- Clothing Brand-France

• JiteHinro- Beer- Korea

• Want want snacks- China

• Huawei- Mobile brand- Australia

• Burger King- Singapore, Malaysia and

Taiwan

• KFC-Mexico and carribbean

• Blinkbox- online movie streaming service provider.

• Scott Penrose was hired to create a model of Transporter