stanford earth hour jazz festival proposal
Post on 23-Mar-2016
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Stanford Earth Hour Jazz Festival is now in its third year and boasts a rapid
growth rate due to keen public support.
The festival was first suggested by a group of children in 2008, taking part in
the WWF (World Wildlife Foundation) Eco Schools educational curriculum
implemented by Overstrand Conservation Foundation, who suggested a
picnic on the historical Village Green of Stanford for Earth Hour.
Based on word of mouth alone, more than 150 people arrived to take part
and enjoyed a safe and sociable evening together, plunging into the
galaxies when the local stone church bells rang across the valley marking
the big moment of Earth Hour.
The press allowed for good local post event marketing and plans started for
the following year.
AN OVERVIEW Event History and Growth
Due to the Cape Town International Jazz Festival taking place during the same
week with over 40 000 AA income Jazz lovers flying into the Western Cape, it was
decided to add a mini New Orleans styled Jazz Festival which is perfectly suited to
this historical and quaint, everything in walking distance Village on the banks of the
Huckleberry styled Kleinrivier.
The event further appeals to people in support of environmental bodies, families
and parents who take part in the picnic and star gazing leg and collectively, the
growing AA income conscious consumer in South Africa.
The event aimed to provide the guests and locals with an exclusive jazz experience
within all of the nine participating restaurants all hosting different jazz and blues
artists which seat forty to fifty on average.
Musicians were sourced both locally, from Cape Town as well as from the UCT
school of jazz including students stemming from the Hawston Jazz outreach
programme.
TARGET MARKET AA income conscious consumer and jazz lover
The event was planned in aid of and in the promotion of
both Earth Hour, environmental awareness and WWF (the
World Wildlife Foundation) Eco Schools project. It was
further committed towards the goal of social upliftment
and provision of role models to local children as well as a
Jazz outreach programme for the Overstrand. An urgent
need for the area which has been repeatedly identified via
organisations such as Hermanus Child Welfare and spatial
development reports.
THE GOAL
The head tourism body of the Overstrand, the DMO, the Overstrand and
Stanford Municipal offices and both the Overstrand Conservation and
Stanford Conservation bodies lent their support along with the local tourism
offices and WWF South Africa. The local radio station, Whale Coast FM,
Whale Talk magazine and media 24 owned Hermanus Times all provided
promotional support.
That the event drew well over a thousand people off a R4000,00
promotional budget donated by the DMO, stands as testimony to its
resounding success. It passed all expectations through word of mouth and
social media marketing in drawing visitors from outside of the region, some
even from as far as Pretoria and is considered an event with immense future
potential.
OFFICIAL ENDORSERS
The high street was closed to traffic and filled with a Mardigra type
fresh country market, showcasing local award winning cheeses and
other local produce with live music.
Visitors were encouraged to bring baskets, to fill these up in the
Market and then make their way to the bordering Village Green for
the picnic and await the church bells of the Overstrand ringing
across the valley, again marking the moment of Earth Hour when the
whole village plunged into the country galaxies.
It is without doubt a dramatic and well remembered moment
looking up into the country night sky and joining with over a billion
people across the world in the biggest civil society movement the
world has ever known.
THE 2010 EVENT SCHEDULE
Jazz then started up in each of the different venues along the High
Street and patrons meandered between performances which
culminated in the free jazz jam session in the early hours of the
morning. People danced on tables, walls and gardens and enjoyed
a wonderful and intimate ethos with the performers.
It was considered a great success with very positive feed/back with
letters and messages flooding in from all quarters, some from as far as
Pretoria. Post event promotion took place via Whale Coast FM,
Whale Talk Magazine, Arabella, Media 24 Hermanus Times and
extensive social media marketing.
The social media marketing has continued through out the year.
We are very excited with the impeding growth of the 2011 Stanford Earth
Hour Jazz Fest with national stars and larger and more facilities being made
available. We are expecting well over 4000 visitors this year and immense
coverage via SABC prime time broadcasting as well as the making of a
documentary to be sold to foreign broadcasters.
The event further aims to make use of the massive online presence afforded
via WWF International (the World Wildlife Foundation's) massive YouTube and
online presence and to provide as much promotion to the artists and brands
involved in keeping with the events goal of promoting South African music in
every way.
THE 2011 EVENT SATURDAY THE 26TH OF MARCH 2011
This year, international jazz performer Nomfusi will be visiting local
schools around the Overstrand as well as the Hawston Jazz outreach
programme, giving motivational performances to the local youth.
She will be joined by Steve Newman and UCT jazz artist, Chad Zerf
as well as the SABC film crew. A full day of filming has been set
aside by the SABC for this to be included in the 45 minute long
documentary on Numfusi.
A stage will grace the Village Green of Stanford Country Village. The
green will be surrounded by vendors and stall holders providing an
opportunity towards income for all members of the community and
NGO’s as well as the promotion of all local produce such as the
award winning wines, cheeses, flowers and other from the region.
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