stand out of the crowd | how to effectively use the web for marketing yourself and building social...

Stand Out of the Crowd !How to effectively use the web for marketing yourself and building social worth !

Sachin BhatnagarDad | Educator | Coder

@sachinbeein.linkedin.com/in/sachinbhatnagarwww.facebook.com/sachinbhatnagar

Your professional worth and skills is one half the story.

The rest is how you market yourself !

The web as we know it is full of junk !

So how do you make yourself visible ??

Social Media Sites Blogs

Personal Portfolio

Sites

Social Media Equity“Sum total influence of your online persona as a direct implication of your online activity over a period of time !”

There are DOs and DON’Ts

Facebook is the most popular social media site.

It is also one of the best places to build your social equity.

You have the following options : Profiles Pages Groups

Profiles

This is you on Facebook !

Pages This is your company, your work, your professional presence

Groups This is you engaging multiple people in a closed and private social communication.

Your profile/page speaks a lot about

who you are !

GROUND RULES

This should be your own Photograph !

Use something meaningful here

You look great but enough is enough !

GROUND RULES

Grammar is your friend !

GROUND RULES

Cool Person

Gud nyt frnds. ** cu tom…. lyf is gud !

Cool Person

With ma kul frnds at Kasoli !! Congo to Ravi . Hpy Bday

Your Opinion, Your Posts reflect your

mentality and thoughts !

GROUND RULES

Content Weightage

GROUND RULES

GROUND RULES

Affinity measures the strength of your relationship with a user based on your interaction !

Weight refers to the strength of the post in terms of Shares & Likes. The more it gets, the more it is visible !

Time Decay means a post loses its influence as it ages.

Best Practices for Posting Content

GROUND RULES

1. Be Kind and Polite

2. Hyperactive Posting is bad !

3. What you post determines your score !

4. Use #tagging and link up your FB account to Twitter.

5. Photos & Videos get a high score, so post your work instead of your own photos !

6. Mondays – Wednesdays are best !

7. Inspirational Messages / Quotes

8. Occasional Jokes

9. Be Witty as long as its not offensive

10. Don’t send Candy Crush requests

GROUND RULES

10. Don’t tag people in photographs without their permission or knowledge.

11. Good Mornings and Good Nights carry no value whatsoever !

12. Don’t post anything and everything !

13. Share your achievements

14. Wish your friends on their birthdays

15. Engage with pages/posts

GROUND RULES

• Twitter is like SMS. Short and Simple.• These 140 characters have resulted in revolutions

in countries like Egypt.

• There are really a few tricks here :

• Post Regularly

• Use #tagged content !

• Link up your Twitter Account to Facebook

• Engage in Conversation, not merely posting !

• Follow People, especially those who follow you.

• 80% Content should be Retweets

• 20% Content should be yours

• Make your tweets like a headline• “Presenting a preview of my latest short film – The

Red Car !”

LinkedIn is Very Important for everyone !

LinkedIn is to the professional world what Facebook is to the casual, general audience.

It is like a resume, only better !Properly filling up data in your profile is very important !

Its also a social networking site.You can join groups and follow companies.

Get Recommendations from those you know.

You get endorsed if you use your profile properly.

Post links to your WORK here as a status update.

Do not poke someone to add you to their list unless you know the WELL.

Keep updating your profile regularly.Use the new Posts feature.Engage in conversations. You can tag friends in status updates.

LinkedIn also has a Jobs board.

GROUND RULES

If you create animated content, then Youtube is your best friend for promoting yourself !

1. Create a Channel for yourself !2. Brand it properly.3. Regularly post videos.4. Share relevant videos ONLY.5. Post a few How To videos if

possible.6. Do not use copyrighted

audio/video !

1. Put your name, address, phone and email address at the end of all videos.

2. Also, if possible, speak out your name, address, phone and email in the video.

3. Properly write out the title and description of every video.

4. Tag the video properly.5. Share & Embed the video across all

your sites, profiles and social media & Keep sharing it at varying intervals of time.

PRO

Google+ can be used much like Facebook to ensure good visibility within the Google ecosystem !

1. Ensure you have a complete profile.2. Your cover image is very important

here.3. Ensure you share your work here

regularly.4. Engage in conversations.5. Use circles to organize your friends list.

Blogs

Blog sites are an easy way to setup your own website without getting into the technicalities of setting up a website.

1. Update Content regularly2. Keep posting all your work here on a regular

basis3. Embed videos from Youtube4. Share your Blog URL across all social sites

including LinkedIn5. You can also monetize your blog6. If you can write well, Blogs offer you a

fantastic opportunity to showcase your intellectual capacity

7. Use the right keywords when posting content so your blog can be easily found in a Google search.

8. Do not post offensive or controversial content.

Personal Portfolio

Sites

If you’re a creative artist, there is NO better place to be than on

Golden Rules

1.Treat your online profiles & portfolios with respect.

2.Be yourself. Don’t pretend to be someone you’re not.

3.Your Ego should be a billion miles away from your online presence.

4.If your profiles shout ‘ME, ME, ME’, then practically NO ONE’s interested in you !

5.The more you converse, the more people will listen. But talk sense.

6.Understand that your online persona is one that you’re in full control off despite whatever circumstances. Play a wise God !

Thank you…..