stand out from the noise with meaningful wellness communications

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Stand Out From the Noise with Meaningful Wellness

Communications

Wendy Haan, Senior Vice PresidentJen Cronin, Managing Editor

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Make a Note to Visit!HopeHealth.com/Reports

1. The 3 Important Truths of Workplace Communication

2. Why You Need to Think Like a Marketer and Publisher

3. Good vs. Bad Communication

4. Identifying Your Learning Style

5. Focus on Quality of Life & ROAR

5 Things We’ll Cover

Today:

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“I was always told…‘Work hard when you’re young so you can enjoy it when you’re older.’… We should really be enjoying it all the way through.

“We shouldn’t just say, ‘Well, let me be miserable now, and later… then I’ll be happy.’ You’ve got to learn to find the joy all the way.”

Michael Strahan

Truth #1:

Not everyone will be receptive to your message at the moment you send it.

3 Important Truths of

Workplace Communications

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Truth #1:

Not everyone will be receptive to your message at the moment you send it.

Truth #2:

People will always say “I didn’t know!”

3 Important Truths of

Workplace Communications

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Truth #1:

Not everyone will be receptive to your message at the moment you send it.

Truth #2:

People will always say “I didn’t know!”

Truth #3:

Employees really DO want to hear from you!

3 Important Truths of

Workplace Communications

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ThinkLike a

Marketer &Publisher

• You’re trying to sell your program to people who may or may not be eager to buy into it.

• You have to convince your potential buyers by explaining and showing why they should care/why they should get involved

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CompetingWithOther

Messages

A typical adult’s daily media consumption:

• 5.2 hours in 1945

• 9.8 hours (or 590 minutes) currently

Source: Media Dynamics, Inc.

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CompetingWithOther

Messages

• Average number of advertisement and brand exposures per day per person: 5,000+

• Average number of “ads only” exposures per day: 362

• Average number of “ads only” noted per day: 153

• Average number of “ads only” that we have some awareness of per day: 86

• Average number of “ads only” that made an impression: 12

Source: Media Dynamics, Inc.

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DistinguishingGOOD

vs.BAD

Communication

Good Communication• Inspires• Is easy to understand• Uses a variety of techniques to

appeal to the audience• Is conversational• Takes into account the audience’s

perspective, wants, and needs

Bad Communication • Has a lecturing tone – tells

people what to do• Relies on only one style of

communication• Is time-consuming and/or

complicated

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Example of

GOODCommunication

Zappos Employee Handbook

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TailoringMessages

• Include information on topics that are pertinent to your audience’s lives.

• Give understandable and relatable examples.

• Use sources and places that your audience will recognize in copy and imagery.

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CraftingAn Annual

CommunicationPlan

• What topics you’ll cover each month

• What media you’ll use• Who will be responsible

for creating the communication

• When work on each piece needs to start

• When the piece is due• When you plan to

distribute the piece

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Seasonsof theYear

• Winter – Colds and flu, coping with cabin fever, being active inside

• Spring – Getting outside to be active, seasonal allergies, financial responsibility

• Summer – Sun safety, swimming, picnics, vacations

• Fall – Yard work, hikes, apple picking

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National Health

Observances

• American Heart Month• National Nutrition Month• National Distracted Driving

Month• Mental Health Month• Men’s Health Month• UV Safety Month• National Food Safety

Education Month• National Breast Cancer

Awareness Month• America Diabetes Month• Lung Cancer Awareness

Month

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Seasonsof Life

• Recent grads/Young professionals

• Young families

• Empty Nesters

• Soon-to-be retirees

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The YourNewsletter Foundation

• Ownership

• Familiarity, brevity & focus

• Relevancy & ease-of-use

• Regularity

• Inexpensive

• Multi-media friendly

• Production

• Customization

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IdentifyingYour

LearningStyle

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IdentifyingYour

LearningStyle

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• Visual – Reading and seeing pictures

• Auditory – Hearing and listening

• Kinesthetic – Touching and doing

• Newsletters

• Posters

• Email & Texts

• Blogs

• Social Media

• Videos

• Podcasts

• Presentations/ Workshops

Use Multi-Media to Appeal to Everyone & Reinforce Messages

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• Community of Caring

• Wellness Champions

• Involve employees

Powering Your Program with

Employee Volunteers

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• Repurpose content

• Use information/resources available for free

High Quality Content

withOUT a high

price tag

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Finding Resources at the Local, State, & National Levels

Resourcesin the

Community• Hospitals and Medical

Professionals• Local Farmers• Grocers• Restaurants and Chefs• Personal Trainers• Fitness Shop Owners• Non-Profit Agencies• Other Businesses

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Resourcesat the

State Level• State Health Department

and Other Health-Related Agencies

• State-Supported Colleges and Universities

• State Chapters of National Health Organizations

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• U.S. Department of Health and Human Services (healthfinder.gov)

• American Heart Association

• American Diabetes Association

• American Cancer Society• Red Cross• Academy of Nutrition and

Dietetics

Resourcesat the

National Level

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• QOL Quality of Life

• ROARReturn on Allocated Resources

1. Feeling great2. Helping other people feel great3. Maximizing the ROAR

QOL & ROAR

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1. The 3 Important Truths of Workplace Communication

2. Why You Need to Think Like a Marketer and Publisher

3. Good vs. Bad Communication

4. Identifying Your Learning Style

5. Focus on Quality of Life & ROAR

Take-Aways for Today

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Remember to VisitHopeHealth.com/Reports

ContactInformation

• whaan@hopehealth.com

• jcronin@hopehealth.com

• 800-334-4094

• HopeHealth.com

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