stages of seo maturity that will fire up your revenue results
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New To You: 5 Stages of SEO Maturity That Will Fire Up Your Revenue Results
conductor.com/DMF2011
“The success of Searchlight is based on a combination of the people, the technology and the results. “ - Stefan Heeke, Siemens
About Conductor
Over 100 leading brands rely on Conductor
75+ employees, with backgrounds from Google, Yahoo & MSN
Most widely used SEO platform
Optimizing several billions worth of SEO revenue
conductor.com/DMF2011
Tried SEO, Marginal Success The Rise of Paid
Search – companies focused hard here
Major Opportunity
PPC SEO
Recession – maxed out paid
SEO as the next major frontier
Market Evolution 2005 - Present
conductor.com/DMF2011
4.Scale
5.Compete
3.Measure
2.Invest
1.Try
conductor.com/DMF2011
Five Stage of SEO Maturity
conductor.com/DMF2011
Five Stage of SEO Maturity
conductor.com/DMF2011
92% of traffic comes from page 1 Striking Distance
Budget
Strategy
Metrics
conductor.com/DMF2011
Tracking Rank & Traffic Worksheet
conductor.com/DMF2011
STRIKING ZONE KEYWORDS
conductor.com/DMF2011
Five Stage of SEO Maturity
conductor.com/DMF2011
Expand Keyword Expansion
Budget
Strategy
Metrics
conductor.com/DMF2011
KEYWORD EXPANSION
conductor.com/DMF2011
OR
IMPORTANCE OF SEO TECHNOLOGY
conductor.com/DMF2011
SETTING SEO EXPECTATIONS
conductor.com/DMF2011
Five Stage of SEO Maturity
conductor.com/DMF2011
THE BOSS WANTS TO SEE ROI
conductor.com/DMF2011
conductor.com/DMF2011
Tie SEO Metrics to Business Metrics Warning! Measure now or lose investment
Budget
Strategy
Metrics
conductor.com/DMF2011
SEO ROI worksheet
conductor.com/DMF2011
Five Stage of SEO Maturity
conductor.com/DMF2011
Organize and Prioritize Make all keywords winners
Budget
Strategy
Metrics
conductor.com/DMF2011
BUILD AN SEO TEAM
I’m the Link
Builder
I’m the Content Writer
I’m the Keyword Jockey
I’m the Strategist/
Analyst
I’m the Project
Manager
conductor.com/DMF2011
Five Stage of SEO Maturity
conductor.com/DMF2011
CRUSH THE COMPETITION SEO is a Zero Sum Game
Budget
Strategy
Metrics
conductor.com/DMF2011
Create Internal Competition
conductor.com/DMF2011
Quarterly SEO market share worksheet
conductor.com/DMF2011
Download All Todays Material From conductor.com/DMF2011
Got a Question?
Twitter @besmertnik or
Call 1.888.9CONDUCT
conductor.com/DMF2011
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