st. jospehs college open house 2011 campaign recap
Post on 21-Feb-2017
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Highbrid created a video presentation
using Transforming Lives - One Student
at a Time video and 30/60 sec spots
provided to us by St. Joseph’s College
Highbrid created static advertisement
to run as companion ads to video
presentation
Static ads highlighted St Joseph’s
college credentials i.e. US News Best
College America 2011
Static ads gave passengers
instructions about how to RSVP either
inside commuter vans or on their own
Static ads highlighted open house date
and time
Static ads created a sense of urgency
by providing the countdown of weeks
and days left to open house
Scrolling Marquee reinforced open house
dates and encouraged passengers to visit St.
Joseph’s Website, Facebook page, Twitter
Second scrolling Marquee of real time St.
Joseph’s College Twitter timeline.
Two sets of follow up phone calls were
made to passengers who RSVP’D for open
house inside the vans to confirm attendance
Twenty two RSVP’s were secured inside
the commuter vans
Over 2k pieces of Open House and Show
Piece literature distributed to passengers
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