sql saturday 86 -- social marketing in 2011 for microsoft professionals

Mark Tabladillo Ph.D.Microsoft MVP

MarkTab Consulting http://marktab.comSQL Saturday 86 – Tampa BI Edition – November 5, 2011

20 Years in Atlanta Consulting since 1998; Incorporated 2003◦ Part-Time Faculty at University of Phoenix

SAS and Microsoft Expert◦ Presenter since 1998 at conferences like TechEd

and SAS Global Forum Web Development since 1995 http://marktab.com @MarkTabNet

1•The Science of Personal Focus

2•How to Choose Social Media Partners for 2011

W. Edwards Deming

Plan

Do

Study

Act

MarkTab.Net/MarkTab.Com:◦ empowers and inspires executives, architects and

developers (WHO)◦ with insights from data mining, predictive analytics

and business intelligence (WHAT)◦ to make actionable decisions (WHY)

1•The Science of Personal Focus

2•How to Choose Social Media Partners for 2011

1. Where is the crowd? <Physical Model>

2. Where are the thought leaders? <Physical Model, Logical Model>

Website; WordPress

Twitter

SlideShare

Linked In

Facebook

YouTube

Media

http://marktab.com, http://marktab.net Domains: http://godaddy.com Hosting: http://reliablesite.net,

http://bluehost.com Metrics: Bing, Google, Alexa Software: Dreamweaver, Photoshop Elements,

FileZilla Microsoft Web Gallery:

http://www.microsoft.com/web/gallery/

http://marktab.net/datamining Software: SnagIt, Adobe Photoshop Elements,

(Mobile Apps)

http://www.slideshare.net/marktab Software: Adobe Acrobat Professional

@marktabnet http://twitter.com/#!/MarkTabNet Software: Tweet Deck, Tweet Auto Post,

(Mobile Apps)

Personal http://www.linkedin.com/in/marktab

Corporate http://www.linkedin.com/company/marktab-consulting

Groups – Draw on your Mission Statement Software: (Mobile Apps)

Personal Account A “Page” is Recommended for Businesses Software: (Mobile Apps)

http://youtube.com/marktabnet Software: PowerPoint, Camtasia Hardware: Digital Camera (HD Video);

Bamboo Tablet SSWUG on PowerPivot Analytics

http://www.vconferenceonline.com/event/speakers.aspx?id=281

Online Periodicals◦ Co-Founder SolidQ Journal

http://www.solidq.com/sqj/Pages/Home.aspx?mentor=Mark+Tabladillo

Microsoft Community Articles◦ http://msdn.microsoft.com/en-

us/library/ee412262.aspx Microsoft Technical Support Forums◦ http://social.msdn.microsoft.com/Forums/en-

US/categories/ Software: PerfectIt, StyleWriter

Website;

WordPress

Twitter

SlideShare

Linked In

Facebook

YouTube

Media

Website;

WordPress

Twitter

SlideShare

Linked In

Facebook

YouTube

Media

SearchEngines

SearchEngines

SearchEngines

SearchEngines

SearchEngines

SearchEngines

Resources in These Categories:◦ The Scientific Method◦ Discovering Your Strategy◦ Consulting◦ Legal◦ Story Telling◦ Video◦ Publishing◦ Social Media Metrics

How To Develop a Social Media Strategy◦ Treat your journey as applied science◦ Continue to learn and refine how you choose

partners for your own logical social media map

Deming, W. E. (2000). The New Economics for Industry, Government, Education (2nd ed.). Boston, MA: The MIT Press.

Microsoft Research. (2010). The Fourth Paradigm: Data-Intensive Scientific Discovery Retrieved September 1, 2010, from http://research.microsoft.com/en-us/collaboration/fourthparadigm/

Tabladillo, M. (2010). The Scientific Method: A Framework for Data Mining. Solid Quality Journal, (September 2010), 10-14. Retrieved from http://www.solidq.com/sqj

Burchard, B. (2011). The Millionaire Messenger. New York, NY: Experts Academy Press.

Ferriss, T. (2007). The 4-Hour Workweek. New York, NY: Crown Publishers.

Godin, S. (2010). Linchpin: Are you Indispensible? New York, NY: Penguin Group.

Entrepreneur Press, & Mann, M. (2008). Start Your Own Coaching Business. Canada: Entrepreneur Press.

Levinson, J. C., & McLaughlin, M. W. (2005). Guerilla Marketing for Consultants. Hoboken, NJ: John Wiley & Sons, Inc.

Schultz, M., & Doerr, J. E. (2009). Professional Services Marketing. Hoboken, NJ: John Wiley & Sons, Inc.

Donaldson, M. C. (2008). Clearance & Copyright: Everything you Need to Know for Film and Television. Beverly Hills, CA: Silman-James Press.

Fishman, S. (2008). The Copyright Handbook: What Every Writer Needs to Know. Berkeley, CA: Nolo.

Bernard, S. C. (2007). Documentary Storytelling (2nd ed.). Burlington, MA: Focal Press.

Glebas, F. (2009). Directing the Story. Burlington, MA: Focal Press.

Guber, P. (2011). Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story. New York, NY: Crown Business.

Olson, R. (2009). Don't Be Such a Scientist: Talking Substance in an Age of Style. Washington, DC: IslandPress.

Artis, A. Q. (2008). The Shut Up and Shoot Documentary Guide. Burlington, MA: Focal Press.

Clark, R. C., & Mayer, R. E. (2008). E-Learning and the Science of Instruction (2nd ed.). San Francisco, CA: Pfeiffer.

Erickson, G., Tulchin, H., & Halloran, M. (2010). The Independent Film Producer's Survival Guide (3rd ed.). New York, NY: Schirmer Trade Books.

Levine, M. (2011). The Fine Print of Self-Publishing (4th ed.). Minneapolis, MN: Bascom Hill Publishing Group.

Zinsser, W. (2006). On Writing Well (30th ed.). New York, NY: HarperCollins Publishers.

Hubbard, D. W. (2010). How to Measure Anything: Finding the Values of Intangibles in Business (2nd ed.). Indianapolis, IN: Wiley.

Russell, M. A. (2011). Mining the Social Web. Sebastopol, CA: O'Reilly Media Inc.

Developing a social media platform is a challenge for high-end professionals and consultants. The presenter has successfully leveraged web media to establish a blog (http://marktab.net), cofound an online journal (SolidQ Journal), become a paid video presenter, and secured a spot at Microsoft TechEd 2011. This presentation introduces the basic elements for 2011 of a successful web strategy, starting with discovering your own best personal focus given current market needs. The presenter includes experiences with website development, WordPress blog hosting, leveraging social media services (including Twitter, Linked in, YouTube and Facebook), and working with Microsoft.