sprite rebrand

By: Kadey Perlin & Blake Wier

THE THROWBACK IMAGE, WITH THE SAME GREAT AND REFRESHING TASTE!

CLIENT PROFILE

-Company Name: Sprite-About the company: Owned by Coca Cola. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come.

vs.

Project: Re-brand SpriteBackgroud: Became market leader in the lemon lime soda category in 1989. Started as Bubble Up, lemon lime soda, later became Sprite under the Coca Cola brand.

Unique Selling Proposition: Utilize Throwback -Clean and Simple Taste and Image. Objective/Goal: Change the Sprite image/logo to truly capture the target audience of todays market.Visual Appearance: Clean, hip, sexy, retroTaglines: “Lymon” “Drink it if you’re real.” “Drink to ex-press.”

Call to Action: Focus our design to appeal to the soft drink consumers and promote self expression to secure Sprite’s future. Be who you want to be!

Expanded Target MarketAge: 25-55

Gender: Male

Location: United States

Income Level: $40,000 – $60,000

Social Class: Middle Class

Occupation: Blue Collar Work

Education: High school/College

Marital Status: Married

Hobbies: playing sports, playing instruments/listening to music, remaining active, doing what you love to do (being yourself)

Strengths → Excellent Branding, Distribution, and Availability

Weaknesses → Drinks not popular with health conscious people, unhealthy

Opportunities → Leverage Coca Cola Brand, Ad-vertising, Buy Out Competition, Brand Recogni-tion

Threats → Other Soft Drinks, Boycott from Health Conscious consumers, Substitutes

S.W.O.T.

Mood Board

Color Palettes

TONE: VINTAGE

TONE: CLASSIC

TONE: CASUAL

TONE: MODERN

SPRITE Font: FreshBotSize: 72 ptWeight: None

SPRITEFont: DropInsideSize: 130 ptWeight: None

SPRITEFont: Madrone StdSize: 60 ptWeight: None

Fonts

Logo Options

Final

FONT: SG Crillee

R. 177 G. 192 B. 97

C. 32M. 11Y. 74K. 0

# b6c469

R. 40G. 101B. 100

C. 84M. 43Y. 55K. 22

# 286564 # ede8e8

R. 237G. 232B. 232

C. 6M. 7Y. 58K. 62

# 39272e

R. 57G. 39B. 46

C. 62M. 73Y. 58K. 62

Media

Conclusion