spot the difference: advertising in a recession
Post on 18-Sep-2014
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DESCRIPTION
The Economist's Ad Marketing team presentation on who marketers should be targeting in a recession, how best to communicate to them, and how they differ from other consumers.
TRANSCRIPT
EconomistNon-
Economist
C-Suite 19% 23%
Snr/Mid Mgmt 36% 36%
Other Prof 45% 42%
Ahead.
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