sport finance & economics

Sport Finance & Economics

February 19, 2014

Scarcity

• Consumers have limited money to spend• Producers have limited resources to use for

production• Consumers and producers must decide how to

use their limited resources to meet unlimited wants and needs.

• Price– the amount that customers pay for products and

services• Pricing

– the process of establishing and communicating the value of goods and services to customers

• Operating Expenses– all the costs associated with running your business

• Markup– the amount that is added to the cost of an item to

cover operating expenses and allow for a profit

• Market Price– determined by laws of supply and demand– if not sufficient to cover costs and allow for a profit, the

business will cease production of the product

• Price Lines– distinct categories of merchandise based upon

price, quality, and features• Geographic Pricing

– allows pricing variations based upon geographic location

• Volume pricing– when a supplier provides a lower price to a

customer who buys a high volume of product• Promotional Pricing

– offering customers an incentive to get them in the store• two-hour/ 50% off sale

• Loss-Leader Pricing– the willingness to take a loss on the reduced prices

of selected items in order to create more customer traffic

• Special Event Promotion– associates a special sale with a major event

2014 INDIVIDUAL TICKET PRICING AND SEATING CHART

PRICE CATEGORIES Gray Red Blue

Field Level

Infield (115-132, First 6 rows; 109-114, 133-138)  

$60 $70 $80

Baseline (112-114, 133-135) $46 $53 $60

Baseline (108-111, 136-139) $41 $47 $53

Outfield (101-107, 140-148) $33 $38 $43

Club Level

Pavilion (206-211) $33 $38 $43

Arcade (233-237) $33 $38 $43

Scoreboard Porch (241-245) $26 $30 $34

Pavilion (201-205) $26 $30 $34

Pavilion Deck (306-310) $24 $28 $32

Pavilion Deck (301-305) $17 $20 $23

Terrace Level

Terrace (312-329) $33 $38 $43

Terrace (330-333) $24 $28 $32

Terrace Deck (412-429) $26 $30 $34

Terrace Deck (430-434) $17 $20 $23

Ashburn Alley

Rooftop Bleachers $14 $18 $22

Standing Room Only

Standing Room Only $14 $17 $20

April

SUN MON TUE WED THU FRI SAT30 31@TEX 1@TEX 2@TEX 3 4@CHC 5@CHC

6@TEX 7MIL3:05 p.m.Home Opener

8 9MIL7:05 p.m.

10MIL7:05 p.m.

11MIA7:05 p.m.

12MIA7:05 p.m.

13MIA1:35 p.m.

14ATL7:05 p.m.

15ATL7:05 p.m.

16ATL7:05 p.m.

17ATL1:05 p.m.

18@COL 19@COL

20@COL 21@LA 22@LA 23@LA 24@LA 25@ARI 26@ARI

27@ARI 28 29NYM7:05 p.m.

30NYM7:05 p.m.

Section 206

Section 420

• Rebates– coupons on products that customers can mail in for a

refund– depends upon further action by the customer

• Multiple-unit pricing– a volume based discount– group ticket sales

• Trade-in allowance– giving a store your old product when purchasing a new

product– usually results in a discount on the new product purchase– resale market needs to exist for the good traded in (ex.

cars)

Boston Cannons2014 Pricing

2014 Boston Cannons Season Ticket Packages9-Game Package that includes:All 7 Cannons regular season home gamesThe 2014 MLL All Star Game vs Team USAA home playoff game*Discount Pricing, through November 22ndCategory A: $178 per seatCategory B: $151 per seatCategory C: $124 per seatSideline Club: $450 per seatRegular Pricing, beginning November 23rdCategory A: $196 per seatCategory B: $169 per seatCategory C: $133 per seatSideline Club: $475 per seat

New for the 2014 Season, the Flex Pack includes ten (10) ticket vouchers that can be redeemed at any Cannons regular season home game.*The Flex Pack saves you time and money: vouchers offer more than 20% savings on game day ticket prices. Plus, you can skip the box office lines and redeem the vouchers at the Ticket Exchange Window.

2014 Flex Pack Pricing:Category A: $220Category B: $190Category C: $145

CATEGORY Box Office/Face Value

Individual/Advance Purchase

Group Discount(20+ tickets)(Not available at Box Office)

Cat A $28 $26 $21

Cat B $23 $21 $17

Cat C $18 $16 $13

2014 BOSTON CANNONS GROUP SALES For ANY group of 20+, the Cannons provide discounted tickets and

a special welcome during the game over the PA, with your group name on the video board!

 Group Tickets (2014) Pricing