sport development legacies from major events: legacy by osmosis?

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It is commonly believed that major sporting events provide ongoing benefits separate from infrastructure provision, including increased participation in the sport in question and physical activity in general. This is becoming an increasingly important aspect of hosting a major sporting event, with event organisers considering how a major event can benefit the development of the sport. However, there is little empirical research to support that such development occurs. The Australian Surf Life Saving Championships (ASLSC) were held in Kurrawa, Queensland from 1995 – 2006. From 2007 – 2009, the event was held in Scarborough, Western Australia, which provides an opportunity to study the interactions between an event and sport in terms of legacy. Regression analysis was conducted using membership statistics from Surf Life Saving Western Australia and its 28 individual clubs from 1990 to 2009. Membership Categories that may indicate changes in sport participation (active patrolling members, juniors, total membership, Bronze medallion awards, coaches, officials, competitor numbers, performance and media) were examined in Western Australia during this period. These variables were regressed against a dichotomous ‘dummy’ variable indicating event location and equivalent data from other Australian states. There were no significant changes in any of the membership categories in Western Australia during the time Western Australia hosted the event when accounting for membership variation in the wider organisation. Significant changes were found for competitor numbers, performance and media. The findings indicate that hosting the ASLSC event for three years at a location did not result in increases in participation in the host State – legacy did not occur by osmosis. This suggests that dedicated strategies need to be implemented by event hosts to leverage hosting the event into desired sport development outcomes.

TRANSCRIPT

Danya HodgettsInstitute for Social Science and Health Research

CQUniversity

Sport development

legacies from major

events

Legacy by osmosis?

Dr Mitch Duncan, CQUniversity

Prof Kerry Mummery, University of Alberta

Sport development

Need for increased sport participation to

address inactivity and obesity

Increasing pressure to deliver broader social

outcomesCoalter 2007; United Nations, 2003

Sporting events are attracting increased

attention and government resources

Event impact and legacy

Events have an effect on tourism and

economic, physical and environment,

social and cultural, and development of the

sport itselfAllen et al. 2005; Cashman 2002

Not sufficient evidence available to confirm

or refute increased participation levels

resulting from Olympic GamesVeal & Toohey 2005, Weed Coren Fiore 2009

Event leveraging

Trickle down benefits from the Olympics

are not automaticHindson et al., 1994: 22

Link between $ and medals, but not

medals and participationHogan and Nortan 2000

Benefits occur through an actively

leveraged processChalip, 2004

os·mo·sis noun (äs mō′sis, äz-)

Transport of a

substance across

a cell membrane

by diffusion;

expenditure of

energy is not

required.

Photo courtesy of Harvie Alison Photography

Photo courtesy of Harvie Alison Photography

Methods

Statistical analysis of membership

1990 – 2010 where possible

Data was examined at: Club (Scarboro)

Metropolitan (Perth)

State (Western Australia)

Variables

Membership

Active

Junior

Total

Training

Surf Rescue Certificate

Bronze Medallion

Championship

Entries

Pointscore

Entries: Pointscore

Accreditation

Coach

Official

Sotiriadou et al., 2008; Cashman, 2002

0

2000

4000

6000

8000

10000

12000

14000

160001991

1992

1993

1994

1995

1996

1997

1998

1999

20

00

2001

20

02

2003

2004

2005

2006

2007

2008

2009

Acti

ve M

em

bers

hip

Year

NSW

Qld

Vic

WA

Tas

Analysis

State CategoryUnadjusted†

β B p

Western

Australia

Active 0.78 1049.19 <.001***

Junior 0.77 2561.35 <.001***

Total 0.81 7121.38 <.001***

Analysis

State CategoryUnadjusted† Adjusted‡

β B p β B p

Western

Australia

Active 0.78 1049.19 <.001*** 0.10 131.52 .32

Junior 0.77 2561.35 <.001*** 0.15 510.38 .29

Total 0.81 7121.38 <.001*** 0.05 428.63 .79

Analysis

State CategoryUnadjusted† Adjusted‡

β B p β B p

Western

Australia

Active 0.78 1049.19 <.001*** 0.10 131.52 .32

Junior 0.77 2561.35 <.001*** 0.15 510.38 .29

Total 0.81 7121.38 <.001*** 0.05 428.63 .79

Queensland Active 0.14 172.38 .57 -0.47 -592.60 .15

Junior 0.82 3997.58 <.001*** 0.34 1638.14 .003**

Total 0.76 9413.21 <.001*** -0.01 -112.06 .95

New South

Wales

Active 0.79 4321.85 <.001*** 0.07 377.96 .66

Junior 0.61 8969.02 .006** -0.40 -5892.20 .016*

Total 0.72 19815.15 <.001*** -0.07 -1877.48 .07

Victoria Active 0.76 1949.50 <.001*** -0.26 -66.83 .80

Junior 0.72 3567.40 .001** -0.18 -893.46 .24

Total 0.75 10105.08 <.001*** -0.02 -1877.48 .07

Tasmania Active 0.66 102.31 .002** 0.29 44.77 .36

Junior 0.84 366.00 <.001*** 0.24 101.99 .46

Total 0.91 808.83 <.001*** 0.56 496.82 .010*

South

Australia

Total 0.83 2488.60 <.001*** 0.20 596.15 .37

Analysis

Results - Membership

Queensland Junior

1638 (β=0.34, F(5,13)=89.54, p=.003)

New South Wales Junior

-5892 (β=-0.40, F(5,13)=44.53, p=.016)

Tasmania Total

497 (β=0.56, F(5,13)=16.69, p=.01)

Scarboro SLSC Total

-158 (β=-0.35, F(5,13)=48.30, p=.039)

Results - Training

New South Wales Bronze

715 (β=0.57, F(6,13)=12.51, p=.022)

Victoria Bronze

405 (β=0.50, F(6,13)=15.19, p=.033)

Results - Championship

Competitor entries

Western Australia

667 (β=1.23, F(6,8)=42.251, p=<.001)

South Australia

-292 (β=-2.24, F(6,8)=7.095, p=.018)

Metropolitan Western Australia

406 (β=0.75, F(6,2)=202.21, p=.032)

Pointscore

Western Australia

290 (β=0.82, F(1,8)=50.826, p=.033)

Results - Accreditation

Queensland Coach Accreditation

138 (β=0.89, F(1,9)=33.626, p=<.001)

Photo courtesy of Harvie Alison Photography

Discussion

Photo courtesy of Harvie Alison Photography

Conclusion

References Allen, J., O'Toole, W. J., McDonnell, W., & Harris, R. (2005). Festival and special event management (3rd ed.).

Queensland, Australia: John Wiley and Sons.

Calder, A. (2004). Work, rest and fatigue: survey of Surf Life Saving Officials at the National Championships in 2003.

Officiating Australia, 4(1), 7.

Cashman, R. (2002). What is "Olympic Legacy?". Paper presented at the The Legacy of the Olympic Games 1984 -

2000, Lausanne.

Chalip, L. (2004). Beyond impact: a general model for sport event leverage. In B. Ritchie & D. Adair (Eds.), Sport

Tourism: interrelationships, impacts and issues (pp. 226 - 252). Clevedon, UK: Channel View Publications.

Coalter, F. (2007). London Olympics 2012: `the catalyst that inspires people to lead more active lives'? The Journal of

the Royal Society for the Promotion of Health, 127(3), 109-110. doi: 10.1177/1466424007077342

Hindson, A., Gidlow, B., & Peebles, C. (1994). The "trickle-down" effect of top-level sport: myth or reality? A case-study

of the Olympics. Australian Journal of Leisure & Recreation, 4(1), 16-24, 31.

Sotiriadou, K., Shilbury, D., & Quick, S. (2008). The attraction, retention/transition, and nurturing process of sport

development: some Australian Evidence. Journal of Sport Management, 22(3), 247-272.

SportScotland. (2004). Curling success and its impact on participation. Research Report No. 92 Retrieved August 23,

2010, from

http://www.sportscotland.org.uk/ChannelNavigation/Resources/TopicNavigation/Collections/Research/Curling+success

+and+its+impact+on+participation.htm

United Nations. (2003). Sport as a means to promote education, health, development and peace Retrieved May 31,

2010, from http://daccess-dds-ny.un.org/doc/UNDOC/GEN/N03/453/21/PDF/N0345321.pdf?OpenElement

Veal, A. J., & Toohey, K. (2005). Sport for All & the Legacy of the Sydney 2000 Olympic Games. Paper presented at the

Third International Event Management Research Conference, Sydney.

Weed, M., Coren, E., & Fiore, J. (2009). A systematic review of the evidence base for developing a physical activity and

health legacy from the London 2012 Olympic and Paralympic Games: Centre for Sport, Physical Education and Activity

Research. Canterbury Christ Church University.

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