sponsorship overview. what is schooltipline? schooltipline is a way to prevent bullying, vandalism,...

Sponsorship Overview

What is SchoolTipline?

•SchoolTipline is a way to prevent bullying, vandalism, theft, drug use, fighting, etc. at school

•Anonymity is key – it increases student reporting and eliminates the fear students have of being labeled a “snitch” or being seen in the principal’s office.

•Supported by research, SchoolTipline has seen results from its program.

2009 School YearStates 22 Schools 150Reports 7,620

The Results

This service saved my life. Thank you for having it at my school! - Lindsay

Featured On

4

Making NewsMaking News

SafeTalk™

MassAlert™

MobileContest™

MobileGroups™

SchoolTipline is dedicated to providing the advanced technology that facilitates

engagement and open communication for school communities.

SchoolTipline’s Mission

Safety Engagement

Sponsorship: Contest

Txt msg, video

Press ReleasesPrinted materials

Vote online or by mobile phone

School Assembly

Business Opportunities

Branding on posters, cards, and flyers as well as your business link posted on our Web site.

Press Releases and Community Letters will be sent out, thanking the sponsor for their contest enrollment.

Recognition at School Assembly when winner is announced.

Gold Silver Bronze30 Schools 13 Schools 5 Schools$25,000 $10,000 $5,000

Branding - Print & media

Text follow @school to sign up

To: 847847

Mobile Connect

Text Messaging?

•About 80% of teens carry a cell phone (up from 40% in 2004). •In Q2 2008, teens sending and receiving an average of 1,742 texts per month.

They're receptive to SMS Advertising•35% of teens see text message advertising in a month. •45% say they have responded in some way. The most popular response is through sending another text message. Data from the Q4 2008 Nielsen Mobile Insights Report and Harris Interactive.

McDonalds burger offer, 25% took up the offer. They broke their turnover records during the test period.

A two month mobile interactive ad campaign resulted in a 9% increase in sales.

Coke saw a 5.2% response rate to their campaign ads.

Lids saw a 200% return on ad spend after their campaign.After Palm’s campaign, 40.3% of respondents wanted a Palm Centro Phone.

Why Text Messaging?Why Text Messaging?

Marketing Opportunity

Cheer practice changed to 3:30 pm tonight! Can't wait to see you! *Cravin double cheese? reply CHZY 

Mobile group msg.

Tagline offer

Conclusion

• With SchoolTipline, you can reach your target market: parents, teachers, and students

• By sponsoring schools, you will raise awareness about your product and/or services

• Become more involved in the community by getting involed with School Tipline.

Thank you for your time

Any Questions?