sponsorship opportunities other revenue

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Confidential.

Sponsorship Opportunities – Other Revenue

Opportunities

Connecting buyers and sellers in meaningful ways

© 2011 Freeman. All rights Reserved. Proprietary &

Confidential.

Seek new revenue

new product categories

new budgets

Appeal to specific exhibitor needs

Target specific groups of attendees

Increase engagement

Year-round

Multi-media

Benefits:

© 2011 Freeman. All rights Reserved. Proprietary &

Confidential.

Non-Endemic: Going Beyond The Usual Suspects

Other Revenue Opportunities

Non-Endemic Sponsorships

Sponsorships based on your attendees’ consumer demographics.

Trump and Bentley for plastic surgeons

Subaru for speech pathologists

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Confidential.

Non-Endemic Sponsorships

Greenbuild

Electric cars at GreenBuild

At the street entrance…

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Confidential.

…or on the show floor.

© 2011 Freeman. All rights Reserved. Proprietary &

Confidential.

Non-Endemic Exhibitors

“What is the point of the jewelry being here? It takes away from those of us educating.

I did buy some earrings, though.”

© 2011 Freeman. All rights Reserved. Proprietary &

Confidential.

Gluten-free product awareness building for digestive disease doctors

Mattress vendor for primary care (teach patients that their bed could affect back pain)

Semi-Endemic Sponsorships

• Not typical exhibitors• Booth would not make sense• But interested in attendees as

professional buyers

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Confidential.

New Exhibitors: Product Category Areas

Other Revenue Opportunities

© 2011 Freeman. All rights Reserved. Proprietary &

Confidential.

Category Pavilion

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Confidential.

Product Category Pavilion (Pre-fab)

© 2011 Freeman. All rights Reserved. Proprietary &

Confidential.

Country Pavilions

International Pavilion

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Confidential.

Start-up City

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Confidential.

Innovation Alley

© 2011 Freeman. All rights Reserved. Proprietary &

Confidential.

Related Consultants and Associations

© 2011 Freeman. All rights Reserved. Proprietary &

Confidential.

Meeting Rooms

© 2011 Freeman. All rights Reserved. Proprietary &

Confidential.

Meeting Rooms, as Booths

© 2011 Freeman. All rights Reserved. Proprietary & Confidential.

Questions and closing thoughts

Melinda Kendall

melinda.kendall@freemanco.com

571-814-2832