sponsorship · pdf filejoe matthews, founder & president, tagkast l l l l n n n n n n. ...
Post on 30-Mar-2018
214 Views
Preview:
TRANSCRIPT
WWW.IEG2015.COM +1.312.944.1727 #IEG2015
IEG 2015IEG’S ANNUAL CONFERENCEMARCH 15 – 18, 2015, CHICAGO
makersUNLEASH THE POWER OF INVENTION
sponsorship
WWW.IEG2015.COM +1.312.944.1727 #IEG2015
No matter the industry or region of the world, game-changers are breaking apart legacy approaches and hacking their way to value creation faster than ever before. Invention is the driver of growth.
Whether you represent a brand, a sponsorship opportunity or clients needing to forge compelling partnerships, IEG’s four-day boot camp for brains will show you how to become a high performer by replacing approaches based on what’s been with strategies built around what could be.
WHAT’S NEXT NOWOur agenda for Sponsorship Makers has been designed to demonstrate the vast potential of partnerships to deliver real solutions, as well as reveal the power of disruption and invention.
You will discover how new technologies and big data are being deployed to raise the bar on sponsorships of all types and sizes by both category leaders and challenger brands.
IEG is a conference you will use, not just attend. It is not a gabfest of talking heads nor a product expo with seminars on the side. Between the unprecedented networking with partnership professionals and the menu of more than 50 outcome-based learning sessions each day, it is a smart investment in your success.
Unite with 1,200 marketing leaders and be prepared for the opportunities that come with joining the industry’s most connected practitioners and most potent network. Get ready for the rush that comes with hatching partnerships that will propel your business, your community and your career.
We look forward to seeing you in March.
BUILD BETTER PARTNERSHIPS AND BETTER FUTURES
In 2015, IEG turns its focus to next-generation partnerships.
WWW.IEG2015.COM +1.312.944.1727 #IEG2015
WWW.IEG2015.COM +1.312.944.1727 #IEG2015
UNLEASH THE POWER OF INVENTION
We associate makers with people who use 3-D printers, sell on Etsy and find funding on Kickstarter.
But the people behind great sponsorships—who put invention rather than mere innovation at the heart of the proposition—are makers too. Operating at the speed of culture, they are using their partnerships to create new products, new services, new channels and new communities.
Take the Minnesota Timberwolves. The NBA team’s new Mayo Clinic partnership extends well beyond the stadium to the creation of a new community asset, the Mayo Clinic Sports Medicine Center in downtown Minneapolis. It will include the team’s practice facilities and administrative offices, as well as a center for youth basketball.
The French Football Federation, another rightsholder embracing invention, stages job fairs that bring together its unemployed fans with HR reps from its sponsors.
Mizuno USA is using its partnership with the nonprofit Back on My Feet to bring something new to the running community. Its Mizuno Baton app puts connectivity to work against homelessness and has been passed by more than 100,000 runners.
Budweiser showcases its maker cred with title of the Made in America Festival, an event co-created with Jay Z and celebrated in the brand’s “Makers of Tomorrow” ad.
In 2015, all sponsors and rightsholders need to think and behave more like makers than marketers.
It is no longer enough to piggyback what exists. In our always-on, everything-connected world, it is the power of invention that is disproportionately rewarded.
Just as technology is driving a new wave of invention that scales almost overnight (think the “sharing economy” exemplified by Airbnb and Uber), partnerships that create something new deliver the impact necessary to provide real competitive advantage.
Sponsorship Makers, IEG’s 32nd annual conference, blueprints the infinite opportunities that exist to use your partnerships to broader effect, generating new assets that return financial, social and cultural capital.
WWW.IEG2015.COM +1.312.944.1727 #IEG2015
WWW.IEG2015.COM +1.312.944.1727 #IEG2015
Keynote
GLENN WECKERLIN Chevron University Partnerships and Association Relations
SCOTT SONNENBERG Vice President, Corporate Sales
KRISTIN WARFIELD Vice President, Sales & Partnerships
FERRAN SORIANO Chief Executive Officer
THIERRY BORRA Director, Olympic Games Management
CHRIS SINTA Director of Consumer Promotions and Sponsorships
SPEAKERS
Marketing leaders with partnerships at the heart of their business. Meet the people who will help you unlock the code to sponsorships that deliver real value.
TIM HADZIMA General Manager
STEVE LELAND Marketing Director
THOMAS VAN SCHAIK Global Brand Director
DREW MCGOWAN Director of Partnerships
CHARLIE WU Managing Director
RON SKINNER Deputy Executive Director
MARK WRIGHT Vice President of Media & Sponsorships
LOWELL CANTOR COO
AMY POTTER Senior Marketing Manager
CHRIS OVERHOLT Chief Executive Officer
TONY AMBROZA Senior Vice President of Marketing
BARB SIVEK Senior Director, Industry Relations
WWW.IEG2015.COM +1.312.944.1727 #IEG2015
Keynote
Keynote
TIM CASTELLI President of National Sales, Marketing & Partnerships
SETH FISHBEIN Senior Marketing Manager
KOOS ONDERWATER Senior Consultant, Sponsoring
MARK VERSTEEGEN Director of Sponsoring
WILL SHAPIRO Marketing & Sponsorship, Corporate Communications
JAYCE KRYZER Director of Business Development
EVELYN MOLLOY Division of Marketing
Keynote
BRIAN GOLDSTEIN Global Sports Marketing
MARQUES JACKSON Sports & Entertainment Marketing Manager
RYAN TANKE Senior Vice President and Chief Revenue Officer
AHMET ABACI Vice President, Brand Marketing & Management
DOUG SMOYER Vice President, Business Development
GAIL LOWNEY ALOFSIN Director of Corporate Partnership
PEGGY GORDON Founder
“A UNIQUE COLLABORATIVE DISCUSSION. LEARNING FROM OTHERS’ SUCCESSES GAVE ME SOMETHING TO THINK ABOUT IN TERMS OF HOW I WORK WITH PARTNERS.” — JEANETTE FLOM, AMERICAN DIABETES ASSOCIATION
CHARLES BEST Founder and CEO
MIKE KELNER Senior Director, Sponsorship Marketing
TODD BALLARD Senior Director, Lifestyle Marketing
IRWIN GOTLIEB Global Chairman
HANS ERIK TUIJT Global Heineken Activation Director
KAREN CAGE Global Marketing
LESA UKMAN Chief Insights Officer
WWW.IEG2015.COM +1.312.944.1727 #IEG2015
Keynote
Keynote
BILL DOYLE Vice President
CHRIS RIEDEL-KING Assistant Director, Sponsorships
ALEXANDER KOPPEL Chief Commercial Officer
RICK PENN Vice President, Business Development
TOM PORTER Manager, Corporate Partnerships
NOREEN MAJOR Director, Corporate Giving
DAVID MCKILLIPS Senior Vice President, Corporate Alliances
ERIK RUTS Founder
SPEAKERS
ANDY TRETIAK Chief Marketing Officer
DAN SCHORR Chief Opportunity Officer
CARRIE GLASSCOCK Director, Corporate Relations
DAN GRIFFIS Vice President of Experiential Marketing and Alliances
MATT ROGAN Chief Executive
ANGEL GRAJEDA Sponsorship & Events Manager
BRIAN YAMADA Executive Director of Channel Activation
SAM COGHILL Vice President
SIR MARTIN SORRELL Chief Executive
BOB STOHRER Vice President/Group Lead - Yahoo Sports, Yahoo Finance, and Product Partnerships
WWW.IEG2015.COM +1.312.944.1727 #IEG2015
REGISTRATION OPENS1pm
HEAD-START WORKSHOPS2 – 3pm (You may attend one of the following)
How Your Property Can Achieve Flawless Sponsorship Execution Diane Knoepke, Managing Director, Client Leadership, and Morgan Lathrop, Senior Director, Client Leadership, IEG Consulting
The Secrets to Securing and Renewing SponsorsDan Kowitz, COO, and Bryce McMichael, Director, Client Leadership, IEG Consulting
Sponsorship Trends and Issues Critical to Your SuccessWilliam Chipps, Senior Content Editor, IEG and Stacey Goldberg, Vice President, Client Leadership, IEG Consulting
Using Analytics and Data to Ensure Successful Sponsorship EngagementJim Andrews, Senior Vice President, IEG and Kristen Pelachyk, Senior Director, Sponsorship Research and Analytics, IEG Consulting
HEAD-START WORKSHOPS3:30 – 4:30pm (You may attend one of the following)
Building and Monetizing Digital Content Assets and Channels Jim Andrews, Senior Vice President, IEG and Andy Wasef, Digital Lead, IEG Consulting
How New Technologies Are Transforming Sponsorship Activation and Engagement Lesa Ukman, Chief Insights Officer, IEG and Jed Pearsall, President, Performance Research
Using Data and Research to Increase Your Property’s Value PropositionDiane Knoepke, Managing Director, Client Leadership, and Jessi Sanchez, Sponsorship Research Director, IEG Consulting
What Drives Sponsorship Value in Today’s Marketplace Mark Ording, Vice President, Client Leadership, and Tom Perros, Senior Director, Client Leadership, IEG Consulting
WELCOME RECEPTION4:30 – 6pm
SUNDAY MARCH 15
AGENDA
WWW.IEG2015.COM +1.312.944.1727 #IEG2015
NETWORKING BREAKFAST7:30 – 8:30am
SPECIAL INTEREST GROUP MEETINGS8:30 – 9:30am
Arts & Cultural Institutions Morgan Lathrop, Senior Director, Client Leadership, and Chris Castellan, Director, Client Leadership, IEG Consulting
Causes Stacey Goldberg, Vice President, Client Leadership, IEG Consulting
Entertainment, Festivals & Events Mark Ording, Vice President, Client Leadership, and Jessi Sanchez, Sponsorship Research Director, IEG Consulting
MONDAY MARCH 16
CONTINUED
Optimizing Engagement with Gaming Brian Goldstein, Global Sports Marketing, McDonald’s Corporation
Optimizing On-Site Opportunities for Customer Acquisition and Data Capture Thomas Pietras, Marketing Event Manager, American Family Insurance
Rights to Negotiate Upfront to Leverage Content Opportunities Jared Melzer, Sponsorship Account Manager, Farmers Insurance
We’re Doing What!? When and How to Involve Internal Departments in Sponsorship Plans Dan Schorr, Chief Opportunity Officer, Start2Finish Marketing
Creating and Telling Brand Stories: How Six Flags Found the Fit for Its Official Hair Styling Partner David McKillips, Senior Vice President, Corporate Alliances, Six Flags Entertainment
Creating Offers that Stand Out Christopher Amos, Deputy Director, Corporate Partnership, Military Officers Association of America
Creating Successful Partnerships with Companies in the Analytics/Stats and Training/Education Categories Jayce Kryzer, Director of Business Development, LPGA
Emerging Categories and How To Sell Them William Chipps, Senior Content Editor, IEG
Not Just Cash: Harnessing Data from Sponsors Lindsey Colli, Manager, Partnerships, StubHub
A Perfect 10: Ten Proven Ideas to Keep Your Sponsors Coming Back for More Gail Lowney Alofsin, Director of Corporate Partnership, Newport Harbor Corporation
u
u
u
u
l
l
l
l
l
l
ROUND TABLES8:30 – 9am and 9:05 – 9:35am
(Each round table lasts 30 minutes and then repeats.) (See IEG2015.com for more information)
SESSION OF PARTICULAR INTEREST TO:
u = sponsors l = sponsees n = all
OPENING ADDRESS9:45 – 10:45am
Increasing Partnership’s Return on Invention, Lesa Ukman, Chief Insights Officer, IEG
Using Borrowed Assets from Sponsors to Capture New Revenue Rick Penn, Vice President, Business Development, Richard Childress Racing
Using Owned Media to Enhance the Value of Your Corporate Partnerships Tom Porter, Manager, Corporate Partnerships, SFJAZZ
Using Technology to Make Your Pitches More Engaging and More Effective Matt Coleman, Managing Director, Cause Marketing, American Cancer Society
What a Prospective Sponsor Wants to Know Chris Riedel-King, Assistant Director, Sponsorships, The Principal Financial Group
Ambush Is the New Black: Understanding the Reinvention of an Old Trick Bill Cooper, Chief Operating Partner, TwentyTen Group
Engaging Government Relations in Sponsorships Briana Murray, Assistant Director of Corporate Relations, Smithsonian Institution
The Globalization of Sports Mark Giovino, Director of Global Sales, AS Roma
Keys to Building Effective Corporate/Nonprofit Partnerships Dennis DuQuette, Vice President, Corporate Sponsorships, Fidelity Investments
New Technologies that Enhance Fan Experiences and Sponsor Engagement Scott Sonnenberg, Vice President, Corporate Sales, Chicago Bulls
The Nuts and Bolts of Sponsorship Research Bill Doyle, Vice President, Performance Research
Shareable Assets: Telling Your Story Beyond the Event Soren West, CEO, Atomic
Using Social to Enhance Event Experiences and Amp Up Your Brand Awareness Joe Matthews, Founder & President, Tagkast
l
l
l
l
n
n
n
n
n
n
n
n
WWW.IEG2015.COM +1.312.944.1727 #IEG2015
PRESENTATIONS11am – Noon (You may attend one of the following)
How Sponsorship Storytelling and Content Achieve Multiple Objectives for Target Dan Griffis, Vice President of Experiential Marketing and Alliances, Target
Meeting the Integration Challenge: Building Partnerships that Incorporate Events, Content, and Traditional and Digital Media Tim Castelli, President of National Sales, Marketing & Partnerships, iHeartMedia
Removing the Limits of Geography: Securing Partners in a Global Marketplace Ferran Soriano, Chief Executive Officer, City Football Group
NETWORKING LUNCH AND KEYNOTE ADDRESS12:15 – 2:15pm
Understanding Makers and Staying True to Your Brand Tony Ambroza, Senior Vice President of Marketing, Carhartt
PRESENTATIONS2:45 – 3:45pm (You may attend one of the following)
Integrating Sponsors into Foundation and Community Outreach Programs Glenn Weckerlin, Chevron University Partnerships and Association Relations, Chevron Corporation
Making the Match: How the Right Story Brought Mayo Clinic and the Minnesota Timberwolves Together Evelyn Molloy, Division of Marketing, Mayo Clinic and Ryan Tanke, Senior Vice President and Chief Revenue Officer, Minnesota Timberwolves, Lynx and Target Center
Sponsorship Sales in Real Time: Interactive Skill Building Karen Cage, Global Marketing, HP and Mike Kelner, Senior Director, Sponsorship Marketing, Fidelity Investments
WORKSHOPS4 – 5pm (You may attend one of the following)
Aligning with Brand Objectives to Develop Winning SponsorshipsDavid Stidham, Vice President, Marketing, Culver Franchising System, Inc. Ceo Wimmer, Senior Vice President, Marketing Partnerships, Ultimate Fighting Championship Barbara Zack, Product Innovation, The NPD Group
Association Think Tank: Using Creative and Successful Approaches to Build Better PartnershipsModerator: Diane Knoepke, Managing Director, Client Leadership, IEG Consulting Panelists: Stacey Goldberg, Vice President, Client Leadership, IEG Consulting; Peggy Gordon, Founder, Peggy Gordon Consulting LLC; Barb Sivek, Senior Director, Industry Relations, Cerner
Brand-to-Brand: Peer Group Discussion for Sponsors Chris Sinta, Director of Consumer Promotions and Sponsorships, ConAgra Foods
It Takes a Village to Build a PartnershipLynn Croneberger, Chief Executive Officer, SOS Children’s Villages USA; Conrad Person, Executive Director, Corporate Contributions, Johnson & Johnson; and Jennifer James, Founder, Social Good Moms
Monetizing Content and Community across ChannelsMaxine Lapiduss, CEO, Storyverse Studios and Josh Kruter, Vice President of Digital Product, Clear Channel Outdoor
Moving Prospects through the Sales FunnelEric Sudol, Senior Director, Corporate Partnership Sales & Service, Dallas Cowboys Football Club
A New Partnership Model to Enhance Digital Assets and ContentAndy Tretiak, Chief Marketing Officer, Sporting Kansas City and Brian Yamada, Executive Director of Channel Activation, VML
Working with B2B Sponsors to Deliver Real ValueCatherine Keogh, Vice President and CMO, Alltech
EVENING RECEPTION7 – 9pm
MONDAY MARCH 16
WWW.IEG2015.COM +1.312.944.1727 #IEG2015
NETWORKING BREAKFAST7:30 – 8:30am
SPECIAL INTEREST GROUP MEETINGS8:30 – 9:30am
Associations Stacey Goldberg, Vice President, Client Leadership, IEG Consulting
Participatory Sports Morgan Lathrop, Senior Director, Client Leadership, and Shan Riggs, Vice President, Client Solutions, IEG Consulting
Professional Sports Matt Petersen, Vice President, Client Leadership, and Bryce McMichael, Director, Client Leadership, IEG Consulting
TUESDAY MARCH 17
CONTINUED
Making Sponsorship Work across Divisions and Product Groups Amy Potter, Senior Marketing Manager, BMO Harris Bank
Projecting and Managing Sponsorship and Activation Budgets Will Shapiro, Marketing & Sponsorship, Corporate Communications, Liberty Mutual Insurance
Building a Successful Association Sponsorship Program from Scratch Ron Skinner, Deputy Executive Director, Association of School Board Officials International
Creating Unique, Ownable Platforms for Partners and Using Owned Media to Help Them Tell the Story Doug Smoyer, Vice President, Business Development, National Football League
How to Add Value to Your Sponsorship Offer William Chipps, Senior Content Editor, IEG
Proposal Rehab: How to Make Your Offer Stand Out Noreen Major, Director, Corporate Giving, Shakespeare Theatre Company
Retaining Sponsors through Added Value and Customized Benefits Mary Moffett Keaney, Manager, Sponsorship & Partner Development, Pier 39
Selling across a Diverse Portfolio Sam Coghill, Vice President, W Partners
Unusual Suspects: Creative Ways to Identify and Secure Sponsorship from Nontraditional Categories and Companies Michael Aisner, Producer, Frame x Frame Films
What a Prospective Sponsor Wants to Know Steve Leland, Marketing Director, Accenture
Driving Revenue with Social Sponsorships David Hinojosa, Director of Sports and Events Partnerships, Spredfast
How B2B Marketers Optimize Partnership ROI Douglas Neff, Senior Manager, U.S. Olympic Programs, Deloitte Services LP
u
u
l
l
l
l
l
l
l
l
n
n
ROUND TABLES8:30 – 9am and 9:05 – 9:35am
(Each round table lasts 30 minutes and then repeats.) (See IEG2015.com for more information)
SESSION OF PARTICULAR INTEREST TO:
u = sponsors l = sponsees n = all
How to Structure a Successful Public/Private Partnership Program Natasha Collura, Director, Corporate Partnerships & Development, City of San Diego
Lessons from YouTube: Maximizing Digital Content Activation Gautam Ramdurai, Insights Lead, Pop Culture & Gaming, Google
Making Sponsorship Work at Retail and for Retail Partners Lowell Cantor, COO, Blue Chip Marketing Worldwide
Managing A Complex Global Sponsorship Tim Hadzima, General Manager, Abbott World Marathon Majors
Proving Performance: Developing Sponsorship Metrics and Dashboards Erik Ruts, Founder, Sponsorbrein and Koos Onderwater, Senior Consultant, Sponsoring, KPN N.V.
Servicing: What Sponsors Should Expect and Properties Should Deliver Seth Fishbein, Senior Marketing Manager, Keurig, Keurig Green Mountain Coffee
So Much More Than Cash: WWE and Komen Case Study Carrie Glasscock, Managing Director, Corporate Relations, Susan G. Komen and Mary Ellen Curran, Vice President Community Affairs, WWE
Sponsorships Gone Rogue: Shifting from Crisis Management to Crisis Preparedness Larry Albus, Vice President, Client Leadership, and Matt Furrie, Senior Director, Client Leadership, IEG Consulting
Using Social Media to Improve Sponsorship Danielle Anderson, Sponsorship Manager, Bell Aliant
Using Sponsorship to Build Brand Relevance Among Mexican-Americans Marques Jackson, Sports & Entertainment Marketing Manager, MillerCoors
n
n
n
n
n
n
n
n
n
n
WWW.IEG2015.COM +1.312.944.1727 #IEG2015
KEYNOTE ADDRESS9:45 – 10:45am
What’s Next (And What You Need to Know about It Now) Irwin Gotlieb, Global Chairman, GroupM
PRESENTATIONS11am – Noon (You may attend one of the following)
GoPro: Building a Global Brand with User-Generated Content Todd Ballard, Senior Director, Lifestyle Marketing, GoPro
How AT&T Is Mobilizing the Fan Experience to Meet Changing Expectations in the Digital World Mark Wright, Vice President of Media & Sponsorships, AT&T
Turning Responsibility into Opportunity: Heineken’s “Dance More, Drink Slow” Program Hans Erik Tuijt, Global Heineken Activation Director, Heineken International
NETWORKING LUNCH AND KEYNOTE ADDRESS12:15 – 2:15pm
Making a Difference: How DonorsChoose.org Is Rewriting the Rules for Nonprofits and Their PartnersCharles Best, Founder and CEO, DonorsChoose.org
PRESENTATIONS2:45 – 3:45pm (You may attend one of the following)
Achieving Audacious Goals by Integrating Sponsorship into Brand and Business Mark Versteegen, Director of Sponsoring, and Koos Onderwater, Senior Consultant, Sponsoring, KPN N.V.
All In: Winning the Race for Consumer Attention and Engagement Thomas van Schaik, Global Brand Director, Adidas
Why Yahoo Chose a Bricks-and-Mortar Sponsorship to Help Build a Digital Brand Kenneth Fuchs, Vice President/Group Lead - Yahoo Sports, Yahoo Finance, and Product Partnerships, Yahoo
WORKSHOPS4 – 5pm (You may attend one of the following)
Building a Partnership Based on Shared Values Rather Than an Inventory of AssetsDaniel Glantz, Global Head of Sponsorship, AIG and Nick Brown, General Manager, Content, Commercial and Public Affairs, New Zealand Rugby Union
Building and Leading High-Performing Teams to Meet and Exceed Sponsorship Goals Kristin Warfield, Vice President, Sales & Partnerships, Churchill Downs Racetrack / Kentucky Derby and Pat O’Brien, Sponsorship Manager, Calgary Stampede
The Future Is Now: Changing Your Approach to Marketing and Measuring Events Jed Pearsall, President, and Bill Doyle, Vice President, Performance Research
Legal Watch-Outs for Successful Sponsorships, Promotions and Activations Jason W. Gordon, Associate, Winston & Strawn LLP
A Socially Innovative Model Where Brands Save Sharks, Not Jump ThemChris Fischer, Founding Chairman and Expedition Leader, OCEARCH and Al Perkinson, Vice President of Marketing, Costa Sunglasses
Strategically Using Corporate Trade to Increase ROI on Your Sponsorship InvestmentsKathy Kladopoulos, President, The Midas Exchange and Mark Pyle, Brand & Communications Manager, Shell Lubricants
Tapping Customer Data to Build Better Sponsorships Matt Rogan, Chief Executive, Two Circles
Wildfire: How Social Media Is Fueling the Growth of Corporate Social Good and Vice Versa Lesa Ukman, Chief Insights Officer, IEG
COCKTAIL RECEPTION5 – 6:30pm
TUESDAY MARCH 17
WWW.IEG2015.COM +1.312.944.1727 #IEG2015
NETWORKING BREAKFAST7:30 – 8:30am
WEDNESDAY MARCH 18
TO REGISTER NOW WWW.IEG2015.COM
From Real-World to Virtual: Can Brands Really Foster Community? Jeff Povlo, Scape
Increasing Effectiveness of Client Entertainment Chris Riedel-King, The Principal Financial Group
Selling Sponsorship Internally Richard Rudduck, Manager, Global Marketing, Advertising & Brand Management, Liberty Mutual Insurance
Standing Out from the Crowd Angel Grajeda, Sponsorship & Events Manager, U.S. Cellular
Addressing Sponsors’ Top Burning Issues Drew McGowan, Director of Partnerships, Another Planet Entertainment
Building a Sponsorship Pipeline Brian McCue, Director of Sponsorship Sales, The List
How Deals Get Done: Can’t Miss Sales Strategies William Chipps, Senior Content Editor, IEG
Selling Sponsors on New, Untested and/or Risky Programming Charlie Wu, Managing Director, Asian Canadian Special Events Association
Strategic Packaging Wendy Rhodes, Director of Institutional Relations and Campaign, Apollo Theater Foundation, Inc.
ROUND TABLES8:30 – 9am and 9:05 – 9:35am
(You may attend two round tables. Each round table lasts 30 minutes and then repeats.) (See IEG2015.com for more information)
SESSION OF PARTICULAR INTEREST TO:
u = sponsors l = sponsees n = all
Turning Our Iconic Girl Scouts’ Cookie Program into a Digital Sponsorship Asset and More Debbie Lineham, Senior Advisor Corporate Relations & Cause Marketing, and Jacqueline Grace, Senior Advisor, Digital Cookie, Girl Scouts of the U.S.A.
Upselling Your Current Partners David Jessey, Partner, Fuel Sports Management Group
Winning Sales and Renewals When Your Team Is Losing Jeff Jurgella, Senior Director, Corporate Partnerships, Minnesota Twins
Co-Creation: From Badging to Integration Steve Tihanyi, CMO, Eventlink LLC
How to Create Successful Gaming Partnerships Jessica Reback, West Coast, Midwest Sales Director, WGT Media
Partnerships for Financial Services Companies: Best and New Practices Amy Potter, Senior Marketing Manager, BMO Harris Bank
The Power of Collaboration: Creating a Sum that Is Greater Than Its Parts Andrea Shaw, Founder & Managing Partner, TwentyTen Group
KEYNOTE ADDRESS9:45 – 10:45am
Earning Your Wings When Brands Are Creators, Consumers Are Channels and Marketers Are Media Alexander Koppel, Chief Commercial Officer, Red Bull Media House and Sir Martin Sorrell, Chief Executive, WPP
PRESENTATIONS11am – Noon (You may attend one of the following)
Social and Digital: A New Era for Sports Partnerships Thierry Borra, Director, Olympic Games Management, The Coca-Cola Company
Using Social Media to Connect Consumers to Brand Purpose Ahmet Abaci, Vice President, Brand Marketing & Management, Mizuno USA
Winning the Sponsorship Medal Count: Behind the Canadian Olympic Committee’s Success Chris Overholt, Chief Executive Officer, Canadian Olympic Committee
GENERAL SESSION12:15 – 12:45pm
Conference Wrap-Up and Takeaways Lesa Ukman, Chief Insights Officer, and Jim Andrews, Senior Vice President, IEG
u
u
u
u
l
l
l
l
l
l
l
l
n
n
n
n
WWW.IEG2015.COM +1.312.944.1727 #IEG2015
The IEG conference experience is unlike any you have had. With the education and networking opportunities that come with a can’t-miss speaker line-up and 1,200 attendees from around the globe, no other opportunity can provide you with the information, contacts and takeaways you need to capitalize on the rapidly changing marketplace for corporate partnerships.
THE IEG GUARANTEEYou will come away smarter, more connected, better able to tackle partnership challenges and equipped to reach (and exceed) your sponsorship goals.
YOUR REGISTRATION INCLUDES ADMISSION TO ALL SESSIONS, NETWORKING EVENTS AND ONLINE RESOURCES
• MULTIPLE LEARNING FORMATS: keynotes, panel discussions, presentations, workshops and small-group round tables
• NETWORKING-FOCUSED SOCIAL GATHERINGS: opening reception (Sunday), off-site party (Monday), cocktail party (Tuesday)
• STRUCTURED MEETING OPPORTUNITIES: Special Interest Group idea exchanges, topic-specific and industry-based lunch tables
• ONLINE RESOURCES: learn and connect before, during and for three months after the event with the conference dashboard:
– Keynotes, presentations and workshops are recorded letting you watch sessions you didn’t attend, complete with session materials and handouts – Contact information for all delegates – Message center for networking before, during and after the event
• MEALS INCLUDED: during the opening reception (Sunday evening), breakfast (Monday, Tuesday and Wednesday), lunch (Monday and Tuesday) and the off-site party (Monday evening)
“ THE CONFERENCE TO ATTEND FOR SPONSORSHIP TRENDS, BEST PRACTICES AND NETWORKING. ” — PAM NORMAN, KIWANIS INTERNATIONAL
YOUR IEG EXPERIENCE
WWW.IEG2015.COM +1.312.944.1727 #IEG2015
WWW.IEG2015.COM +1.312.944.1727 #IEG2015
REGISTER NOW!
CONFERENCE REGISTRATION RATES Register Multiple Attendees and Save: • $2,195 for one registration • $1,945 per person for 2 to 5 registrations • $1,845 per person for 6 or more registrations
FROM IEGIEG leads the way in sponsorship solutions. With over 30 years providing insights, evaluation and guidance, our teams bring unparalleled perspective and proven methodology to every challenge.
We partner with top properties and brands to create fresh strategies, evaluate opportunities and maximize results. Our clients redefine what’s possible, exceed expectations and achieve lasting impact.
CANCELLATION: Full refunds will be sent for written cancellations emailed or postmarked by March 1, 2015. Conference Workbook plus 50-percent refund will be sent for written cancellations emailed or postmarked between March 1, 2015 and March 8, 2015. There will be no refunds on registrations or cancellations made after March 8, 2015.
HOTEL INFORMATIONThe Sheraton Chicago Hotel & Towers has reserved a block of rooms at preferential rates of $205 per night. Rooms go fast, so book early. Call the hotel at +1.312.464.1000 and request the IEG Conference rate or visit www.IEG2015.com.
ONLINE: www.IEG2015.com
PHONE: +1.800.834.4850; outside the U.S. and Canada, please call +1.312.944.1727
EMAIL: ieg@sponsorship.com
WWW.IEG2015.COM +1.312.944.1727 #IEG2015
top related