sponsored updates tips and tricks
Post on 13-Apr-2017
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Sponsored Content Strategy Tips WebinarNovember 18, 2015
Agenda
Intros Client Example Content Mix The Sponsored Update Two-Step
Introductions
Avani KhannaTalent Brand Consultant
Introductions
4
Rafael MarcusTalent Brand Consultant
Walmart – Sponsored Updates Examples
Walmart – Sponsored Updates Examples
Walmart – Sponsored Updates Examples
The perfect content mix
Thought leadership/industry news40%
Talent brand25%
Just for fun5%
Company/product news20%
Event promotion10%
The Sponsored Update Two-Step
9
Step 1 – Give them a win, show thought leadership, show off a bit about your org…
10
Step 2 – Put a job in front of them…but make it interesting!
Step 1 – Give them a win, show thought leadership, show off a bit about your org…
Put a job in front of them…but make it interesting!
Feel free to reach out to us with any questions! Avani KhannaTalent Brand Consultantavkhanna@linkedin.com
Rafael MarcusTalent Brand Consultantrmarcus@linkedin.com
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