speaker: fady ramzy, egypt

SOCIAL MEDIA FOR

ENTREPRENEURS

Cairo, April 11th

#100 Web Seminar

Fady Ramzy

Interact Egypt country Manager

InteractPlay Innovation

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- Founded in 1995 in Italy

- Subsidiary of Eurel Group with offices in Italy,

Egypt & Luxemburg

- International Presence with running operations

in Italy, Greece, Egypt, Tunisia, Pakistan,

Algeria, Saudi Arabia, Kuwait & Ghana

- Joint Stock Company in December 2008

Interact Egypt

- Launched in June 2009

- Headquarter for MENA

solutions & services

- R&D for Mobile Solutions

Interact SpA

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Digital Television

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on Mobile on the Web Iptv/digital signage

Digital Signage

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Semantic CMS

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Online

TV

Content

Assets

Existing

CMS/ECM

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Social Media

Mobile Apps

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Web

Evolution

From Web 1.0 to Web 2.0

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From Web 1.0 to Web 2.0

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Web 3.0 = The web of data

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Social Media For Entrepreneurs

Facts & FiguresNetworks Overview

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Social Media for Entrepreneurs

A Great Deal of

Information

Exchange

A great Network

of People

Import Your Blog

SHARING

Status

Videos

Photos

Notes

Your Group & Fan Page

Why Facebook??

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Social Media for Entrepreneurs

Facebook Platform: Apps/games

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Social Media for Entrepreneurs

Facebook Mobile

YouTube

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Social Media for Entrepreneurs

Why YouTube?

Branded Channels

Subscribe

Share this video

Ratings

http://www.spotonpr.com/menatwittersurvey/1919/04/2011Social Media for Entrepreneurs

http://www.spotonpr.com/menatwittersurvey/2019/04/2011Social Media for Entrepreneurs

95% Welcomed

brand

engagement

87%Affected their

perception of a

brand/Company

88%recommend a

brand based on

their experience

on Twitter

82%Admit preference

for brands that they

knew via Twitter

http://www.spotonpr.com/menatwittersurvey/2119/04/2011Social Media for Entrepreneurs

65%were interested in

receiving special

offers & coupons

from brands on

Twitter

50%had purchased a

product or service

as a result of Twitter

50%Surveyed, received

customer service

via Twitter

http://www.spotonpr.com/menatwittersurvey/2219/04/2011Social Media for Entrepreneurs

Why Twitter !?

Real-Time

Engagement

Constant news

Updates

Interaction

Engagement

Timeliness

Feedback

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Social Media for Entrepreneurs

Relationships MatterLinkedIn

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Social Media for Entrepreneurs

Learn

Share

Create a Professional Networks

Hire - Recruit

Build Relations

Connect & Re-connect

Contact - Inquire

Why Linkedin!?

Find LEADS

The Mobile Era

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1.Productivity (email, calendar,...)

2.Services / Utilities(information, updates,

notification)

3.Entertainment (games, fun, Social media)

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Mobile apps? What’s next?

Web 2.0

Entrepreneurs!

Title Text

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Social Media For Entrepreneurs

Website

Your

Brand

Your brand “living Online!”

Email

MarketingOnline

Video

Social

Media

Identity

Web Data

Analytics

SEO

Blog

Mobile

Title Text

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Social Media For Entrepreneurs

Youtube

Social

Media

Your Social Media “Identity”

FacebookLinkedin

Social

Media

Monitoring Social

Media

tools

Twitter

Web 3.0

Smartup!

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Blog

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Newsletter

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Email signature

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Twitter

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Linkedin

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Flickr

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YouTube

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SlideShare

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Web Analytics

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Social Media Monitoring

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What can social media

do for your business?

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How to Plan and Execute an effective

“Integrated Social Media” strategy

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Social Media for Entrepreneurs

Doing business over social media is a Paradigm Shift

Don't Sell You do not make money with social media, you make

money with people who know, like and trust you. Delivery quality content

“Look for broken arms”Andy Duncan

Got a lead? Then KISS……KEEP IT SUPER SIMPLE

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What’s

My Goal?

Online

Presence ?

Image?

Credibility?

Engagement?

Interaction?

Feedback

Start by Questions!

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Priority Of Your Needs

Show Expertise Behind Logo

Humanize your Brand

Build Comfort with ClientConsult

Train

Listen

Fail to plan, is plan to fail!

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Implement …… Find & Retain Your Customer

Direct Them to all your Social

Media accounts

Encourage Them to be your

Fans/Friends/Followers

To share your content.

Retweet you!

BuildA base of interactive

customers! A

Network community

PromoteYour brand/Activities/

Events/News

sales

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Interact Egypt

http://Egypt.interact.it

Twitter: Cyberzizo

Linkedin: Fady Ramzy

Facebook: Fady Ramzy Aziz

Grazie!

شكرا

19/04/2011