spatial networking - michael metcalf - location business summit usa

Michael MetcalfProduct Management, User Location

Yahoo! Geo Technologies

Spatial Networking

What I’ll talk about…

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Spatial Networking?

Spatial Networking enables real-time collaboration and communication with those in your immediate vicinity, even if you don’t know them.

Technology!

In Q2 2010, 19% of Mobile Devices Sold Worldwide were Smart

Android & iPhone OS

Feature

Bloomberg 8.12.10

Other Smart

Phones

6%

13%

81%

…but Growing Fast

+50 %

# of Smart-phones

+32 %

% of All

Mobile phonesQ2 2009 – Q2 2010

Bloomberg 8.12.10

By 2011, 80% of Mobile Devices will have GPS

iSuppli 7.19.10

80%

In 2015…700-800 million smartphones will be sold worldwide

5 billion people on earth over age 15~2 billion of whom will have a smartphone purchased in the previous 3 years

4200% increase in LBS mobile marketing

IDC 9.10

In other words, we will know where you are.

Where You Are

1

Some Definitions…

Locations You Care About

Physical Locations

Declared Locations

Check Ins

Foursquare is adding 1 Des Moines worth of users per month.

This is Des Moines.

Foursquare Growth

pathawks

According to Foursquare, Des Moines is very close to The Middle of Nowhere.

Middle of Nowhere…

RAYGUN Design

Social LBS is hot in 2010, but…

…only 1 in 25 Americans have tried it

…only 1 out of 100 use them weekly

…70% are age 20-35

…80% of users are male Forrester Research 7.2010

Location Based Services are not inherently social.

So let’s focus on

Physical Locations

fensterbme

Photography

Disco Lover

Vegetarian

Cyclist

Lisergia, Mpozzobon, gruesome

mapmeet

kordite

donut2d

Roadside America

webwalker

SF CycleTracks

shopkick

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Time + Place

= Location History

Google Latitude

PlaceTrack

6,000

= the number of LBS apps available on iPhone.

iSuppli 7.19.10

Location History, a Personal Utility

Social Location History

Sept 29, 2004

Maintaining a personal location history service will be a mainstream utility.

1

Psychographics of Place

2

The best companies will use location history to learn more about how our movements, behaviors, and preferences imprint the space around us.

• Tourist• Local• Either

walkingsf

Sportacular Check In

mapmeet

mapmeet

mapmeet

sfagogo

dphiffer

Exit Strategy NYC

Photographer

Disco Lover

Vegetarian

Cyclist

VW Spider Sculpture Enthusiasts

Cyclists

Disco -ers

Vegetarians

2As we move through space, we define places with our behaviors and preferences.

In turn, every place is imprinted with our psychographics.

If the places we go reflect our interests…

…then we often have something in common with those in our immediate proximity.

Those Nearby3

Who is Near You Right Now…

Unknown

Known

Unknown Known

(Me)

(Can’t remember their name)

HELP?

Local INFO

Transittips

Build Critical Mass

play

get a different

perspective

uncover what you can’t see

communicate

HELP?

3

You people should talk.

Build Critical Mass 3

vermininc

Slugs & Casual Carpools

prasenberg

uncover what you can’t see

communicate 3

LoveGetty

hyperbolation

shehan

MessageParty

Qilroy

LoKast

Nokia Instant Communicator

Apple iGroups?

Local INFO

Transittips 3

articnomad

BlockChalk

Foursquare Tips

mvjantzen

wctc

mr_t_in_dc

sp8254

Where’s My %$#@ Umbrella?

Where’s My %$#@ Umbrella?!

get a differentperspective 3

Water buffal

o.

What’s going on up

ahead?

almostinfamous

rickyromero

MouseWait

dawilson dey

Flash Mobs

gdudg

You probably have something in common with those around you.

3

Spatial Privacy4

Learning from (Location) History

Flavors of Spatial Privacy

Obscure

Check Out

Avoid

PrivacyAvoid

4Aggregate

Personal

visualthinker

Obscure

Privacy

4Aggregate

Personal

Facebook Places

Neer

Location Labs

Privacy

4Check Out

biggreymare

Privacy is a core feature of Spatial Networking.

4

In Summary…

2As we move through space, we define places with our behaviors and preferences. Every place is imprinted with our psychographics.

3 You probably have something in common with those around you.

4 Privacy is a core feature of Spatial Networking.

1 Maintaining a personal location history service will become a mainstream utility.

Thanks!

Contact

Twitter GeocalfYahoo! metcalf@yahoo-inc.comLinkedIn

linkedin.com/in/michaellmetcalf