sovero media (engl)

SOVERO

Columbus Media International Group

2011

About us

About the Agency

1996, successor to legendary Vneshtorgreklama

established in Soviet Union in 1964

$35 mln.

Media planning/buying, full scope of BTL, creative, production

50 professional specialists

ACAR (Association of Communication Agencies of Russia)

Moscow

Membership

Staff

Services

Born

Billing 2010

Head Office

partner markets associates

50 offices covering 68 territories

NA Canada

USA

LatAm Argentina

Brazil

Mexico

Peru

Puerto Rico

Uruguay

Venezuela

EMEA Baltics, Belgium, Bulgaria, Croatia,

France, Germany, Greece, Ireland

Italy, Netherlands, Poland

Portugal, Romania, Russia, Spain,

Sweden, Turkey, UK, Ukraine

APAC Australia

Japan

China

India

Malaysia

Singapore

Taiwan

Our Global Partner - Columbus Media International

Our Clients

Sovero Media: why we?

Understanding of specificity of the local market

+

Service of the international Agency

Agencies

Network Independent

Media groups Local

Plus

Size International experience Technologies Knowledge Staff Prestige Stability

Minus

Size

Bureaucracy

Speed

Dependence

Rotation of

clients

System of

priorities for

clients

Expensive

Plus

+ Size

International

experience

Technologies

Knowledge

Staff

Prestige

Stability

Plus

+ Size Local experience Speed Less AC Knowledge Focus on a client

Plus

Size Local experience Speed Less AC Knowledge Focus on a client

Minus

Size International experience Technologies Staff Instability

Outdoor

&

Indoor

Outdoor

Client: Transmark Company

Brand: Miller

Project: Out-of-door advertising

3x6 billboards campaign – “Night

city in Miller style”.

Execution: 3x6 billboards with

unique combination of light-

emitting diodes and special effects.

Full volume imitation of light,

shades and sizes of the real night

city styled in frames of international

advertising campaign.

Geography: Moscow,

St. Petersburg and million-strong

cities

Outdoor

Client: Transmark

Brand: Miller

Project: Advertising Campaign

«Miller - it’s Halloween –

it’s Miller time»

Execution: Street banners with the

pumpkin as the light-emitting diode ex-

tender.

The first short-term project of street

banner with the light-emitting diode ex-

tender in Moscow

Geography: Moscow

Outdoor

Client: Sportmaster

Brand: O’STIN

Brand: Columbia

Brand: Merrell

Project: Out-of-door campaign - more than 3 000 billboards

with exceptional level of maintenance

Geography: 38 Russian cities

Indoor

Client: Pernod Ricard Rouss

Brand: Chivas Regal

Project: Manufacturing and placing

of unique indoor advertising

construction

Decision: The construction was

placed in atriums of shopping

center “Evropeysky”. Still it is the

largest ever been indoor advertising

construction in Russia

Geography: Moscow

TV

TV

Client: R. TWININGS AND COMPANY LIMITED

Brand: Twinings Tea

Project: TV media campaign

Execution:

Channels in Moscow: Perviy, Russia, CTC,

Domashniy, DTV

Channels in Saint Petersburg: Russia, CTC,

Domashniy, 5th Channel, DTV

Message format: - 30”, 20”,10” videos

Campaign efficiency:

Moscow: 87% of the Target Audience watched a

video in average 19 times

Saint Petersburg: 80% of the Target Audience

watched a video in average 12 times

Geography: Moscow, Saint Petersburg

TV

Client: Luigi LAVAZZA S. p. A.

Brand: Lavazza Coffee

Project: Local TV campaign

TV Channels:

Perviy, Ren-TV, DTV

Message format: a 30” video

Campaign efficiency: 77% of the Target

Audience watched a video in average 6

times

Geography: Moscow

TV

Client: United Confectioners

Brand: Vdokhnovenie

Project: National TV campaign

TV Channels:

Channel One, Russia, CTC,

Domashniy, DTV, Euronews, 5th

Channel (in Saint Petersburg)

Message format: 35”, 20” video

Campaign efficiency: 90% of the

Target Audience watched a video

in average 10 times

Geography: over 50 cities

TV

Client: Dr. Reddy’s

Brand: Nise Gel

Project: National TV campaign

TV channels: Rossiya and Domashniy

Format - 30” commercial

Creative of the commercial belongs to

the Agency.

Geography: Moscow + regions

Brand: Senade

Project: National TV campaign

TV Channels: Rossiya and 5 channel

Format – 10”, 20”,30” commercial

Creative of the commercial belongs to

the Agency.

Geography: Moscow + regions

Print

Client: Mirax Group

Brand: Mirax Group

Project: National press campaign

Execution: glossies Life Style and luxury, on-board

press

Unique placements: “house” inside an envelope, post

package tape, perforation

Geography: Russia

Client: AutoMir

Brand: AutoMir

Project: Image company

Execution: Male gloss: placement of branded

advertising tapes on the magazines, special full-color

printed envelopes for magazines

Geography: Russia

Client: Synergy

Brand: Beluga

Project: Premium

national campaign in press

Execution: placement in glossies, thick paste,

gate folder and weeklies in the clip

Geography: Russia

Print

Client: Pernod Ricard Rouss

Brands: All

Project: National complete PR support

Execution: Development and

implementation of PR campaigns for 11

brands – more than 3 years

Geography: Russia

Client: Dr. Reddy’s

Brand: Mycoflucan

Project: Brand positioning campaign

in press

Execution: Creation and placing of

advertorials in women’s magazines

Geography: Russia

Print

Internet

Client: Mirax

Brand: Asrta Montenegro

Project: launch of campaign increasing BA of Astra Montenegro among target: “Montenegro is the best place for real estate purchase”

Execution: re-launch of company web-site, increasing the traffic and number of calls to the call-center, placing of banners at chosen sites

Chosen sites: Mail.ru, Vedomosti.ru, Gismeteo.ru, Sob.ru, Homeweek.ru, Domex.ru, Bn.ru, Gdeetotdom.ru, Timesonline.co.uk

Message format: banner formats 240х400 and 180х200, text-graphic block

Period: March 23 – May 03 2009

Campaign efficiency:

Advertising banners were shown more than 20 mln times

The scope of the audience composed more than 6 mln. unique users (2.3 times higher than planned)

The CPT index was much less than planned.

7.813 people were attracted to the site as newcomers.

The campaign was recognized as the most efficient internet campaign of the customer

Internet

Client – Dr. Reddy’s Laboratories

Brand – Mycoflucan

Project: National advertising campaign

Execution: Creation of banners and placing in

social networks

Chosen sites: Pochta mail.ru, Mail.ru,

Vkontakte.ru, Odnoklassniki.ru

Message format: banner 240х400

Period: October – November 2009

Campaign efficiency:

27 999 unique clicks, 19 983 users visited the

campaign site via click

Geography:

Russia

Internet

Client : Layalina

Brand: Layalina magazine

Project: Advertising campaign

Execution: Creating and placing of banners at life-style sites –

Chosen sites: Pochta@Mail.ru, Mainpeople.ru, Fashiontime.ru,

Spletnik.ru, Afisha,TV@Mail.ru

Message format: banner 240х400 and 600х90

Period: May 15-30 2010

Geography: Moscow

Internet

PR \ Events

Client: Pernod Ricard Rouss

Brand: Chivas

Project: project marking the brand out

among the rivals and creating of the

“Association of loyal brand users”.

Decision: The Agency recommended the

establishment of the first gentlemen-bar in

Moscow.

Lists of members-invitees were published in

the issue of Kommersant Weekend.

Campaign efficiency: 98 % of invitees

visited events.

“Association of loyal brand users” was

created efficiently.

PR&Events

PR&Events

Client: Bork

Brand: Bork

Project: launch of campaign increasing brand loyalty among target

Execution: Creation and launch

of the national TV campaign -

“Bork is the official sponsor of

TV football translations for

World Cup 2006”

PR&Events

Client: Cosmopolitan

Brand: Cosmopolitan

Project: launch of the special event for further

premiumisation of brand - Cosmopolitan Bikini

Bum

Execution: Organization of the event; pre-

and post-coverage: outdoor, indoor, radio

Message format: Billboards 3х6; Posters;

Flags in the airport; City-formats in long-

distance trains; Commercial 30 sec.

1923 girls who laid out the logotype Cosmo.ru

with their bodies on the sand during the event

Geography: Sochi, Krasnodar, Krasnodar

Territory

Campaign efficiency:

The Agency Guinness world record

was established

in Sochi!!!

Creative

&

POSM

POSM

Client: Different

Brand: Different

Projects: Own design and

manufacturing of booklets,

invitations, press-packs, brand

books. Different premium

materials

• Direct order of gifts from Asian

and European companies;

branding

POSM

Client: Pernod Ricard Rouss

Brands: Martell. Royal Salute 21, Kahlua, Malibu, Beefeater

Project: Strengthen premium brand positioning creating glorifiers for placing in luxury POS

Execution: Creating of exclusive

glorifiers and installations design

using modern premium materials

Geography: Russia and CIS

POSM

Client: Pernod Ricard Rouss

Brand: Martell

Project: Development,

manufacturing and installation of

unique advertising units

Execution: Placement of unique

branded installations in duty free

area, in the territory of airports and

retail.

Geography: Moscow

(Sheremetyevo -2), St. Petersburg

(Pulkovo)

Thank you!

14, M.Pirogovskaya str., Moscow, 119435

tel.: +7 495 775-55-90; fax: +7 495 775-55-91

e-mail: Denis.Samokhin@SOVERO.RU

www.sovero.ru

Columbus Media International Group