southlake focus group april linkedin presentation

Gateway To Your Business Network

Presented Thursday April 28, 2011Southlake Focus Group

www.linkedin.com/in/paulhattimer

Linkedin Gateway To Your Business Network

Linkedin

An introduction to the fastest growing business tool on the internet

Welcome and Introduction

Goals

Build Your Profile

The Heart of LinkedIn – Connections

Growing Your Network

Profile Applications – Your Resume

Groups and Companies

LinkedIn Search Tool

Summary

Next Steps

Linkedin Gateway To Your Business Network

• Never heard of LinkedIn? This is where you should be!

• LinkedIn Pro? Some new features for you!

• Hattimer Search & Social Media – Using LinkedIn to find key employees and for employers to find you.

Linkedin Gateway To Your Business Network

Goals

What is LinkedIn?

Why LinkedIn is important?

Build your profile and your network

Understand how to use groups and search

Want to know more?

Use it at least once a week

In the next 60 minutes…“If you don’t know where you are going, then anywhere is fine”

60 minutes to learn, a lifetime to master

LinkedIn is a free business social networking site that allows users to create a professional profile visible to others

LinkedIn links customers, companies and suppliers

LinkedIn links you to your future career

Linkedin Gateway To Your Business Network LinkedIn links

employers and job seekers

How fast is LinkedIn growing? Every second another person gets LinkedIn. Over 100 million users.

Good ideas bring competition…

BranchOut –

Facebook’s answer to LinkedIn

LinkedIn does not replace networking. It is a tool to facilitate networking.

Linkedin Gateway To Your Business Network

Today’s Topics

Do not spam for connections! Intentionally or unintentionally

Obey the rules of the blue box. No email address and no contact information.

Build Your ProfileImportant rules of the road!

Skills• Up to 25• Level of expertise• Years• Searches seek skills

Certifications• Wide range of certs• Date obtained

Publications• Date• Subject• Source

Build Your ProfileNew Features

Search Engine Optimization• The fight for number 1• Lists network connections first

Keywords

• Test Keywords• Seek what you want to become• Remember the computer scans and people scan

Template

• Template is a guide• Use sections for your purposes•Specialties and Interests

Build Your ProfileKeywords

Events•Search for continuing education. Let people know what you have been studying and following.

Boxnet•Allows people visiting your profile to download files – brochures, resumes, articles, and newsletters.

Slideshare•Create a powerpoint to highlight your career or your business. Search for other presentations.

Linkedin Gateway To Your Business Network

Next Steps

RobustProfile

LinkedInAnswers

Polls

Mobile

Blogs

Apps

Reading Lists

Advanced Search

Linkedin Gateway To Your Business Network

Summary

Summary

• Google loves LinkedIn! Your profile gets you noticed• LinkedIn grows your network to help you find a job• Provides you with research tools for your interviews• Your network continues to be an asset as you move forward in your career

Helpful Links

•www.leaderhelper.com•www.wordle.net•www.owlishcommunications.com•www.youtube.com•www.twitter.com •www.windmillnetworking.com

•www.linkedin.com/in/paulhattimer

Thank You!Hattimer Search & Social MediaPaul Hattimer, CCMwww.linkedin.com/in/paulhattimer

817-889-1757phattimer@gmail.com

Linkedin Gateway To Your Business Network