soundbites & stories

BRAND DRIVEN digital

nick westergaard | branddrivendigital.com | 2014

Soundbites and StoriesCommunicating Your Message Effectively Among Today’s Distracted and Digital Media

1

The Media Coverage Problem

We All Want Coverage But …

How to We Leave Tasty Soundbites?

Photo via Flickr user weather-systems

2

How to Tell Your Story

Photo via Flickr user klynslis

Be Available

Do Your Homework

Photo via Flickr user levinardo

MORE ISN’T ALWAYS

BETTER SOMETIMES IT’S JUST

MORE

THREE IS ALL YOU NEED

‣ Key Benefits

‣ Emotions Evoked

‣ Beginning > Middle > End

{

HOW TO USE YOUR 3?

{– larry smith, founder of six-word memoir® project

LIMITATIONS force us to be more CREATIVE.”“

Share with Your Team

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Check for Red Flags

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Photo via Flickr user infomatique

Be Yourself

Repetition

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Know Your Plugs

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Ask Your Own Questions

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3

Next Steps

To Recap

‣ Be Available

‣ Do Your Homework — 3 Things

‣ Be Yourself

‣ Don’t Forget Your Own Questions

‣ BONUS …

Conversation Framework‣ Education — Academic, athletic, and artistic opportunities

‣ Recreation — From the speedway to concerts in the park …

‣ Location — "The Middle of Everywhere"

Stand Out with Contrast

Photo via Flickr user dbrekke

4

Panel Discussion

nick westergaard | branddrivendigital.com | summer–fall 2013

BRAND DRIVEN digital

nick westergaard | branddrivendigital.com | 2014

BRAND DRIVEN digital

nick westergaard | branddrivendigital.com | 2014

BRAND DRIVEN digital

Questions?!blog: branddrivendigital.com podcast: worktalkshow.comtwitter: @nickwestergaard