son market trends

Cisco Workshop

SON Market Trends

Sharks everywhere

Ericsson

2

Cisco SON BU

Functional Areas of SON

3

Planning Deployment Optimization Maintenance

Self-Configuration

Self-Optimization

Self-Healing

Mobile Network Life Cycle

SP View of SON

4

1 Increase Revenue/OpEx Ratio

2 Minimize Rollout Delays

3Increase QoE

-40% reduction in dropped calls-20% higher data rates

4 Challenges-Implementation complexity-Multi vendor interoperability

SON Applicability

5

SON

RAN

MACRO HetNet Small Cells

Backhaul CORE

Deep Packet Inspection

(DPI)

Big Data Analytics

Market Drivers for SON

6

Exabytes Millions

Mobile Infrastructure InvestmentsData Throughput Increase

By end 2016 SON revenues are projected to grow more than $3 Billion which translates to increase of SON optimization revenues by over % 20.

Market Drivers for SON

7

Optimization in Multi-RAN & HetNet Environments

Market Drivers for SON

8

Market Drivers for SON

9

Millions

Market Drivers for SON

10

Millions

Market Drivers for SON

11

Millions

Market Drivers for SON

12

By 2020, mobile broadband proliferation is expected to surpass 70% of total wireless subscriptions

Market Drivers for SON

13

Deployment Case Studies

Results SON Service Provider

-12% Improvement in dropped calls-10% Improvement throughput speeds-15% Reduction in overloading-40% Reduction in cell congestion

HCisco

ATT MobilityQ1’2012, Q1’2013

-40% Reduction in dropped calls- 20% Faster internet access Ericsson SingTel Q4’2013

-20% Reduction in dropped calls-10% Increase in throughput

C-SONAmdocs TIM Brazil Q1’2014

-32% Reduction in H/O failures-Improved call setup times-Faster rollout 8000 sites/month

C-SONNSN KDDI Q2’2012

The SON Landscape Is Full Of Sharks

14

Device-Assisted SON

15