solving the interest problem

Solving the Interest Problem

Kelly CzarneckiTechnology Education Librarian, Charlotte Mecklenburg Library

& Cliff LandisTechnology Librarian, Valdosta State University

Internet Librarian 2008

http://failblog.files.wordpress.com/2008/06/fail-book-rental1.jpg

was just thinking. my sister does –alot– of reading, and spends like $1000 a year on just books alone. most of them she reads once then never looks at again. Is there any kind of like…video rental store but for books? would make things a lot cheaper, plus once one person has read one the next person can get enjoyment from it etc

www.flickr.com/photos/50698336@N00/471414899

http://www.bookswim.com/

Obviously, it’s not obvious…www.flickr.com/photos/55455788@N00/318992596

How can they be interested if

they don’t know where you are

or what you offer?

www.flickr.com/photos/99105016@N00/2295809728

Beware the Super-User

Ego-Hug

http://www.flickr.com/photos/64469491@N00/361690126

We often forget the

OUT part of Outreach

www.flickr.com/photos/51035786238@N01/74361336

http://www.flickr.com/photos/50698336@N00/2735401175

Learn from your library’s (non)Users

http://www.flickr.com/photos/42333572@N00/384957712

http://www.flickr.com/photos/85429509@N00/1555706680

People are FACINATINGhttp://www.flickr.com/photos/35034356271@N01/129787462

Assessmenthttp://www.flickr.com/photos/90829399@N00/2842952349

It’s easier (and cheaper) than it looks

•Surveys•User Observations•Focus Groups

http://www.flickr.com/photos/51813223@N00/2122768885

Mobile Literacy Vehicle

Outreach to Incarcerated Populations

Online Learning

Online Learning Cont’d

More Online Learning

Developing Alternate Reality Games

The Beast

Take Home:

1. Market the library *outside* of the library

2. Find out what your (non)Users want and need.

3. Are you doing it right? Measure it and find out (it’s not that hard!)

4. Involving staff in fundraising efforts of the library

5. Developing ‘out of the box’ partnerships

6. Blending the traditional/nontraditional

7. Creating blogs and sites that are interactive

8. Hiring non library staff for programming and other perspectives

clifflandis@clifflandis.netkczarnecki@plcmc.org

http://www.flickr.com/photos/45082883@N00/223839049/