solar decathlon europe / 10action: towards ......u2.- ingeniería u3.- industrialización u4.-...

SOLAR DECATHLON EUROPE / 10ACTION: TOWARDS ENERGY EFFICIENT BUILDINGS

VITORIA - JUNIO 2012

SOLAR DECATHLON EUROPE / 10ACTION: TOWARDS ENERGY EFFICIENT BUILDINGS

.- BACKGROUND SDE – 10ACTION

.- SOLAR DECATHLON EUROPE 2010

.- 10ACTION PROJECT

.- SOLAR DECATHLON EUROPE 2012

.- CONCLUSIONS

INTRODUCTION: EUROPEAN - UPM COMMITMENT

INTRODUCTION: EUROPEAN - UPM COMMITMENT

¿A DÓNDE VAMOS?

INTRODUCTION: EUROPEAN - UPM COMMITMENT

INTRODUCTION: EUROPEAN - UPM COMMITMENT

DESARROLLO SOSTENIBLE: “El desarrollo que satisface las necesidades presentes, sin comprometer la capacidad de las futuras generaciones de satisfacer las suyas”

CONCEPTO DE DESARROLLO SOSTENBILE (RÍO 1992)

PILARES DEL DESARROLLO SOSTENIBLE (JOHANESBURG 2002)

La edificación es responsable del 40% del consumo de materias primas, del 40% de la energía consumida, y, directa o indirectamente, de un alto porcentaje de los residuos generados durante la construcción, y de importantes consumos de agua y de productos químicos

INTRODUCTION: EUROPEAN - UPM COMMITMENT

20/20/20 OBJECTIVES

PRIORITIES

GENERATION OF KNOWLEDGE AND TRANSFER

PUBLIC AWARENESS

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.- 2002 – ENERGY EFFICIENCY IN BUILDINGS

.- 2009 – USE OF RENEWABLE ENERGY

.- 2010 – BUILDINGS NET ZERO EMISSIONS

.- 2011 – NEW DIRECTIVE ENERGY EFFICIENCY

EVALUATION TOOLS : VERDE, BREEAM, LEED, …

ENERGY CERTIFICATION - GREEN RATING, PASSIVHAUS

UPM COMMITMENT

As part of the UPM Commitment, and highly supported by the Spanish government , UPM has participated in three editions of the SOLARDECATHLON COMPETITION.

UPM Magic Box, 2005 UPM Casa Solar, 2007 UPM Casa Black&White ,2009

INTRODUCTION: EUROPEAN - UPM COMMITMENT

The SOLAR DECATHLON Competition is organized by the U.S. Department of Energy for universities from all over USA to design and build a self-sufficient home, grid-connected, using solar energy as the only energy source, and equipped with technologies that permit maximum energy efficiency.

BACKGROUND SDE – 10ACTION : SOLAR DECATHLON

The final phase of the U.S. Solar Decathlon consists of assembling the houses on the National Mall in Washington D.C., where the “Solar Village” is located. The houses are open to the public, while undergoing the ten contests which is why the competition is named Decathlon, to demonstrate their self-sufficiency and energy efficiency.

BACKGROUND SDE – 10ACTION : SOLAR DECATHLON

SOLAR DECATHLON

SOLAR DECATHLON EUROPE COMPETITION

Madrid, 2010-2012

SOLAR DECATHLON

OBJECTIVES OF THE SOLAR DECATHLON EUROPE

1. TO GENERATE knowledge on the industrialization and sustainability of the houses, bringing about suitable scientific benefits as well as the dissemination of the knowledge, and transfer to professionals, and industry

SOLAR DECATHLON EUROPE: PROJECT MANAGEMENT:

OBJECTIVES OF THE SOLAR DECATHLON EUROPE

2. TO TAKE ADVENTAGE OF SOCIAL INTEREST AND HIGH MEDIA IMPACT TOMAKE students, professionals, and the general public aware of environmental and sustainability issues, especially in the responsible use of energy and natural resources, promoting the use of the renewable energies, improving energy efficiency,…

SOLAR DECATHLON EUROPE: PROJECT MANAGEMENT:

OBJECTIVES OF THE SOLAR DECATHLON EUROPE

3. TO PROMOTE THE BEST LEGACY OF SOLAR DECATHLON EUROPE developing activities to take adventage of this body of knowledge for near future: Books with experience description, technologies, learned lessons, Virtual Lecture Room, 40 research prototypes, Scale models exhibitions, awareness games, research network, … and transfer of these experience for SOLAR DECATHLON Comunity, SOLAR DECATHLON FRANCE 2014,…

SOLAR DECATHLON EUROPE: PROJECT MANAGEMENT:

SITUACIÓN ENERGÉTICA MUNDIAL

APUESTA ESTRATÉGICA DE LA UPM-TISE: SENSIBILIZACIÓN

SOLAR DECATHLON EUROPE 2010

PLAN DE ACTIVIDADES Y COMUNICACIÓN CON MÁS DE 75 ACTIVIDADES DESARROLLADAS

SOLAR DECATHLON EUROPE 2010

2

3

1

6

7

84

5

10

11

9

13

14

12

16

17

15

Arts et Métiers Paris Tech

Team BerlinBergische Universität Wuppertal

CEU Valencia

ENS d’Architecture de Grenoble

Stuttgart University of Applied Sciences

Aalto University Team

Instituto de Arquitectura Avanzada de Cataluña

Tongji UniversityUniversity of Applied Sciences Rosenheim

Tianjin University

Virginia Polytechnic Institute & State University Universidad de Sevilla

Universidad de Valladolid

University of Florida

Universidad Politécnica de Cataluña

Nottingham University

SOLAR DECATHLON EUROPE 2010

FINAL BALANCE:

FINAL BALANCE:

MORE THAN 192.000 VISITORS DURING THE COMPETITION

SOLAR DECATHLON EUROPE 2010

268.813 Visits to the WEB SITE since January 2010

102.528 Visits during competitión week June 7th to 27th -

2010

157 Countries of origin of visitors to the Villa Solar

SOLAR DECATHLON EUROPE 2010

2.000 Media Hits in Spain

5.000 Media Hits in the world

400 Millions of people reached

SOLAR DECATHLON EUROPE 2010

INSTITUTIONAL VISITS TO SOLAR VILLAGE

SOLAR DECATHLON EUROPE 2010

SOLAR DECATHLON EUROPE

� Spain

� Germany

� Netherlands

� France

� England

� Norway

� Denmark

� Romania

� Hungary

� Egypt

� Italy

� Portugal

� China

� Japan

� Brasil

SOLAR DECATHLON EUROPE 2012

200Architecture

220Energy

240Comfort

160Social Economic

180Strategic

SCHEDULED COMPETITIONSOLAR DECATHLON EUROPE 2012

THU,20

FRI,14 SAT,15 SUN,16

FRI,21 SAT,22 SUN,23TUE,18 WED,19MON,1710 am

4pm

8pm

FRI,28 SAT,29 SUN,30TUE,25 WED,26 THU,27MON,24

Villa Solar is open to public

Villa & Houses are open to public

Professional Public

Groups

VISITSVIP opening ceremony

10pm

10 am

4pm

8pm10pm

10 am

4pm

8pm10pm

General Public

General Public

General Public

SOLAR DECATHLON EUROPE 2012

SOLAR DECATHLON EUROPE 2012

SOLAR DECATHLON EUROPE 2012

SOLAR DECATHLON EUROPE 2012

SOLAR VILLAGE WITH SMART GRID AND ELECTRIC CARS

SOLAR DECATHLON EUROPE 2012

PUBLIC AWARENESS

IDAE’S PLACE.- GENERAL AWARENESS ABOUT SAVING ENERGY.- GENERAL PANELS WITH SHORT MESSAGES.- WHAT CAN WE DO?

MINISTRY OF PUBLIC WORKS ‘ PLACE / UPM’S PLACE.- SUSTAINABLE DEVELOPMENT.- ENERGY EFFICIENCY IN CITIES, BUILDINGS, CONSTRUCTION, APPLIANCES.- RETROFITTING AND ENERGY IMPROVEMENT

ELECTRIC CAR PLACE

RENEWABLES AND CLEAN ENERGY TECHNOLOGIES: SHOWCASE FOR ENERGY SOURCES AND TECHNOLOGIES: SOLAR (PV PANELS, THERMAL SOLAR), WIND, GEOTHERMAL, CELL FUEL,…

SOLAR DECATHLON EUROPE 2012

PROFESSIONAL AND PUBLIC AWARENESS

SMART CENTER (SDE10 PROTOTYPE) ABOUT ENERGY EFFICIENCY IMPROVEMENT

SHOWCASE FOR ENERGY MANAGEMENT IN FOUR LEVELS:

.- NATIONAL – EUROPEAN GRID - GENERATION PLANTS

.- UTILITY GRID – DISTRIBUTED URBAN GENERATION

.- SMART CITIES – SOLAR VILLAGE – ELECTRICAL CARS

.- DEMAND MANAGEMENT IN HOUSES: SDE2010 PROTOTYPESOLAR HOUSES

SOLAR DECATHLON EUROPE 2012

U.S. SOLAR DECATHLON 2011

SOLAR DECATHLON EUROPE 2012

ACTIVIDADES INFANTILESN1.- “Drawing competition”N2.- Juegos educativos N3.- Columpios N4.- Cuadernillo infantilN5.- Pasaporte solarN6.- Talleres Mad Science N7.- Talleres COAM

ACTIVIDADES PÚBLICO GENERALG1.- Cocinas Solares G2.- Maratón fotográficoG3.- Visitas guiadasG4.- Visitas de las casas SDEG5.- Exposiciones 10ACTION

ACTIVIDADES ADOLESCENTESA1.- “Design Competition” : A2.- “Photo Competition A3.- Cuadernillo adolescentesA4.- Juego de Ciudades

CONFERENCIASPROFESIONALESP1.- IECAP2.- COAMP3.- SMART CITY CENTREP4.- KOMMERLINGP5.- ANERRP6.- CECODHASP7.- PASSIVHAUSP8.- SUPSI

ACTIVIDADES UNIVERSITARIOSMesas redondas con jurados SDE:U1.- ArquitecturaU2.- IngenieríaU3.- IndustrializaciónU4.- ComunicaciónU5.- SostenibilidadU6.- Eficiencia Energética

Redes Sociales

Hastag: #sde2012 / #sdeurope

blog.sdeurope.org

Se han conseguido pasar de 2.184 Fans a un total de 6.606 Fans

Hemos pasado de una media de 50 personas hablando de la competición en Facebook hasta llegar a 2.301 personas hablando de la competición

Nuestro alcance en las redes sociales ha pasado de rondar las 1.700 visualizaciones a tener más de 22.665

Web Page

268.813 visits in previous months, and during Competition 2010coming from 157 different countries

Social networks

+6.600 Fans on Facebook

+1.200 Followers on Twitter

Virtual Lecture Room

http://vimeo.com/sdeurope/videos

http://www.flickr.com/photos/sdeurope

http://www.sdeurope.org/

SOLAR DECATHLON EUROPE: COMMUNICATION PLAN

SOLAR DECATHLON EUROPE IN FIGURES

2.380.000 GOOGLE hits7.810 Videos156.000 Images59.700 results in BLOGS2.810 results in DEBATE FORUMS255 Videos on VIMEO291 Videos on YOU TUBE

SOLAR DECATHLON EUROPE: COMMUNICATION PLAN

SOLAR DECATHLON EUROPE 2012

SOLAR DECATHLON EUROPE: COMMUNICATION AREA

CONCLUSIONES:

.- MAGNÍFICA OPORTUNIDAD PARA :. GENERAR CONOCIMIENTO. SENSIBILIZAR A LA SOCIEDAD

.- ALTA VISIBILIDAD Y PRESTIGIO NACIONAL E INTERNACIONAL PARA ESPAÑA

.- ALTA SINERGIA SDE – 10 ACTION

.- PROYECTO PLURIDISCIPLINAR; FAVORECE LA COHESIÓN Y COLABORACIÓN ENTRE ESCUELAS, UNIVERSIDADES, EMPRESAS, INVESTIGACIÓN,…

.- POSIBLIDAD DE LIDERAR LA INICIATIVA EN EUROPA

CONCLUSIONES:

.- MAGNÍFICA OPORTUNIDAD PARA :. GENERAR CONOCIMIENTO. SENSIBILIZAR A LA SOCIEDAD

.- ALTA VISIBILIDAD Y PRESTIGIO NACIONAL E INTERNACIONAL PARA ESPAÑA

.- ALTA SINERGIA SDE – 10 ACTION

.- PROYECTO PLURIDISCIPLINAR; FAVORECE LA COHESIÓN Y COLABORACIÓN ENTRE ESCUELAS, UNIVERSIDADES, EMPRESAS, INVESTIGACIÓN,…

.- POSIBLIDAD DE LIDERAR LA INICIATIVA EN EUROPA

.- ¡¡Tú eres parte de la solución!!

CONCLUSIONES:

.- MAGNÍFICA OPORTUNIDAD PARA :. GENERAR CONOCIMIENTO. SENSIBILIZAR A LA SOCIEDAD

.- ALTA VISIBILIDAD Y PRESTIGIO NACIONAL E INTERNACIONAL PARA ESPAÑA

.- ALTA SINERGIA SDE – 10 ACTION

.- PROYECTO PLURIDISCIPLINAR; FAVORECE LA COHESIÓN Y COLABORACIÓN ENTRE ESCUELAS, UNIVERSIDADES, EMPRESAS, INVESTIGACIÓN,…

.- POSIBLIDAD DE LIDERAR LA INICIATIVA EN EUROPA

.- ¡¡Tú eres parte de la solución!!

… Contamos contigo!!!

THANK YOUGracias,